Suzanne Paschall

Coach FreshVoice

  • Federal Way WA

Creative Opportunity Catalyst, Founder of Indie Ink Publishing

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Indie Ink Publishing

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Biography

Suzanne Paschall is a passionate and purposeful serial entrepreneur, publisher, author and musician. She founded Indie Ink Publishing in 2009, and in 2013 with an uber-talented team, she morphed it from an innovative collaborative indie publisher into a boutique author-expert brand development and publishing company that serveD a select group of author-expert clients. Indie's mission: To bring those fresh ideas, voices and perspectives whose moments have arrived to the Canadian and international stages, and to ensure those voices make the most impact on their intended audiences, and a positive impact on society.

After eight years in publishing and authoring non-fiction books, Suzanne decided to get out of the publishing end of book production and focus her energy on the author rather than the book. From what she'd learned, she created a training program for authors called the Discovery Program, which is now one focus of her new company, FreshVoice, a coaching and training program for non-fiction authors.
The FreshVoice Academy online training takes her one-on-one work to the self-directed learning level, debuting in January, 2017.

With a 30-year background in major markets in the US and Canada in advertising, public relations, marketing, community relations, adult education/workplace learning and publishing, Suzanne brings a wealth of senior experience, creativity, passion and challenge to to her innovative company, her clients and her audiences.

In her early 20s she left her home state of Kansas to pursue a career as a journalist, ending up in public relations and advertising in New York City, which led her to Canada, where she has lived and worked for nearly 30 years. During a multifaceted and award winning career, Suzanne published two CDs of original jazz music, led a band called Jump Me Martha, wrote a book on entrepreneurs, started a publishing company, was chief public relations executive of two universities, and had a beautiful daughter, Lucy.

She is a colorful and entertaining speaker and workshop facilitator on a variety of topics.

Industry Expertise

Social Media
Writing and Editing
Music
Women
Publishing
Public Relations and Communications
Fund-Raising
Events Services

Areas of Expertise

Futurebooks
Interactive Books
Crowdfunding
Ncfa
Adoption
Collaborative Publishing
Personal Branding
Independent Publishing

Accomplishments

Tourism Saskatchewan Creative Excellence Award

2011-12-14

This award was given to Suzanne for authoring Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs, a book featuring 13 biographies of successful business leaders, as well as her musical contribution to tourism by starting and performing for five years on the "Swingin' on the Saskatchewan" dinner concert cruises on the Saskatoon Princess River Boat.

Saskatchewan Tourism Marketing Excellence Award

2010-12-15

For marketing excellence in tourism by starting, performing in and promoting for five years the "Swingin' on the Saskatchewan" dinner concert cruises on the Saskatoon Princess River Boat.

Kansas Bar Association 1980 Media Award

1980-05-07

Given for a three-part series written on the Kansas state adoption system (one of the most closed systems in the US at the time, and historically). Written while a student of journalism at the Kansas State Collegian newspaper.

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Education

University of Calgary

Master of Adult Education

Workplace Learning

2000

Kansas State University

Bachelor of Science

Journalism & Mass Communications

1980

Affiliations

  • National Crowdfunding Association of Canada
  • PubWest
  • Saskatchewan Publishers Group
  • Association of Canadian Publishers
  • Kansas State University
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Languages

  • English

Sample Talks

Crowdfunding 101: What is it, & How You Get Started

Crowdfunding is the newest way for small business, charities, community groups and individuals to fund their projects, and most recently, companies. Many people don't really understand what it's all about. In this informative primer, entrepreneur & crowdfunder Suzanne Paschall of Indie Ink Publishing explains the basics, giving examples of successful campaigns and drawing on her experience with campaigns and as Ambassador of the National Crowdfunding Association of Canada.
Great for: crowdfunding novices, those who counsel CF novices, associations of authors/cultural industries, entrepreneurs, anyone interested in learning more about crowdfunding.

Prairie Entrepreneurs: A Different Breed

The author of "Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs" explores just what it is about Prairie entrepreneurs that sets them apart from their counterparts. Suzanne Paschall uses lively storytelling with examples from her biographical book and her own experience as an entrepreneur, as well as stats that may surprise you.
Great for: business/entrepreneurship groups/conferences, student business/entrepreneurship groups. Community groups across prairies (Chamber, SUMA, SARM, Community Futures, SEDA, SREDA, etc.)

Finding Your Path: The Breadcrumb Theory

In this imaginative presentation that is at once humorous and dramatic, Suzanne shares her theory of finding your path to entrepreneurship by looking backward at the breadcrumbs that you've dropped in your path to guide you back to your home.
She takes audiences on an inspiring and often rocky journey from small town Kansas schoolkid writing in her 5th grade travel journal to the New York advertising world, to Canadian university PR executive to jazz singer/songwriter to author and finally to editor and publisher of the innovative boutique publishing house, Indie Ink, where she now helps others tell their stories in unique and creative forms, and where she brings all her life skills and experience (as Pamela Slim calls it, her "body of work") together in harmony.

Great for: women, entrepreneurs, students, writers

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$500 to $5000*Will consider certain engagements for no fee