Tammara Kennelly
President | FriesenPress
Victoria, BC, CANADA
Banking and foreign exchange expert, turned book publisher, with a passion for helping authors share their story with the world.
Media
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Biography
***see attachment under "media" section for long bio***
Tammara’s passion for books and the written word started in youth when she would read anything she could get her hands on. This love continued to develop during her 5 years of employment with the local public library. She could often be found in the stacks poring over the books she shelved.
But as Tammara completed her degree, she found herself being pulled into the world of banking and foreign exchange, where she spent the next 15 years. During this period Tammara completed her MBA with a specialization in leadership.
In 2012 Tammara had the opportunity to return to books as the President of FriesenPress. While managing this thriving business keeps Tammara busy, she always finds time for her daughter and enjoys hiking, cooking while sipping a fine Malbec and travelling like a local.
Industry Expertise (7)
Writing and Editing
Printing
Corporate Leadership
Publishing
Banking
Outsourcing/Offshoring
Staffing and Recruiting
Areas of Expertise (8)
Books - producing, marketing and promotion
Editing & Writing
offshoring service centers (Philippines & Lithuania)
Leadership, culture development, succession planning, organizational development
career pathing, coaching for performance
Mergers and Acquisitions
Leadership Development
Self-Publishing
Accomplishments (1)
2014 Viatec Executive of the Year (professional)
2014-06-01
The Viatec awards celebrate the achievements of technology companies and individuals responsible for making Greater Victoria the fastest-growing technology region in British Columbia. Executive of the year: These hot shots have had a significant impact on the success of an organization as a direct result of their leadership and are respected by their peers.
Education (4)
Simon Fraser: Criminology Degree, Criminology 1994
Royal Roads University: Masters in Business Administration, Executive MBA, leadership specialization 2006
Dalhousie University: Associate of the Credit Union Institute of Canada (ACUIC), Credit Unions 2009
Western Union University: Mini MBA, Experiential Project Management 2011
Media Appearances (6)
Building Brand Loyalty With Effective Content
WSI Digital Marketing online
2015-09-01
This podcast focuses on the role that content plays in your marketing plan when it comes to building brand loyalty. We take a look at the role of the book as a business card as a part of your content and brand loyalty management.
Make it Sizzle! Promoting your self-published book
FriesenPress online
2015-09-01
Author facing webinar educating how to promote your self-published book.
Using Your Book as a Business Card
WSI online
2015-07-06
Online webinar for WSI's worldwide network of customers and consultants describing how to leverage a book as a business card.
Demystifying Self-Publishing
FriesenPress online
2015-04-06
Webinar that examines the differences between self-publishing and traditional publishing, describes how to self-publish and how to choose a self-publisher.
Case Study - Bachelor of Commerce Program
Royal Roads University online
2014-07-07
Participated in the RRU Bcom program as a case study. This is a condensed clip from the 15 minute original presentation.
PowHERhouse Portrait
PowHERhouse Magazine online
2017-01-02
Cover of magazine with in depth interview about my leadership style, how I manage FriesenPress and advice for others.
Event Appearances (4)
Transform Your Slush Pile into a Slush Fund
Annual Conference Alberta Book Publishers Association
2016-09-01
Using Your Book as a Business Card
WSI worldwide annual conference Miami, Florida
2015-08-03
FriesenPress and the evolution of the self-publishing industry
Print Fair Friesens, Altona, Manitoba.
2014-01-06
4 hour seminar, the art of self-publishing
Master of Fine Arts in Creative Writing University of Kings College
2013-01-07
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