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Tammara Kennelly - FriesenPress. Victoria, BC, CA

Tammara Kennelly Tammara Kennelly

President | FriesenPress

Victoria, BC, CANADA

Banking and foreign exchange expert, turned book publisher, with a passion for helping authors share their story with the world.





powHERhouse magazine cover, fall 2016 loading image





***see attachment under "media" section for long bio***

Tammara’s passion for books and the written word started in youth when she would read anything she could get her hands on. This love continued to develop during her 5 years of employment with the local public library. She could often be found in the stacks poring over the books she shelved.

But as Tammara completed her degree, she found herself being pulled into the world of banking and foreign exchange, where she spent the next 15 years. During this period Tammara completed her MBA with a specialization in leadership.

In 2012 Tammara had the opportunity to return to books as the President of FriesenPress. While managing this thriving business keeps Tammara busy, she always finds time for her daughter and enjoys hiking, cooking while sipping a fine Malbec and travelling like a local.

Industry Expertise (7)

Writing and Editing


Corporate Leadership




Staffing and Recruiting

Areas of Expertise (8)

Books - producing, marketing and promotion

Editing & Writing

offshoring service centers (Philippines & Lithuania)

Leadership, culture development, succession planning, organizational development

career pathing, coaching for performance

Mergers and Acquisitions

Leadership Development


Accomplishments (1)

2014 Viatec Executive of the Year (professional)


The Viatec awards celebrate the achievements of technology companies and individuals responsible for making Greater Victoria the fastest-growing technology region in British Columbia. Executive of the year: These hot shots have had a significant impact on the success of an organization as a direct result of their leadership and are respected by their peers.

Education (4)

Simon Fraser: Criminology Degree, Criminology 1994

Royal Roads University: Masters in Business Administration, Executive MBA, leadership specialization 2006

Dalhousie University: Associate of the Credit Union Institute of Canada (ACUIC), Credit Unions 2009

Western Union University: Mini MBA, Experiential Project Management 2011

Media Appearances (6)

Building Brand Loyalty With Effective Content

WSI Digital Marketing  online


This podcast focuses on the role that content plays in your marketing plan when it comes to building brand loyalty. We take a look at the role of the book as a business card as a part of your content and brand loyalty management.

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Make it Sizzle! Promoting your self-published book

FriesenPress  online


Author facing webinar educating how to promote your self-published book.

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Using Your Book as a Business Card

WSI  online


Online webinar for WSI's worldwide network of customers and consultants describing how to leverage a book as a business card.

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Demystifying Self-Publishing

FriesenPress  online


Webinar that examines the differences between self-publishing and traditional publishing, describes how to self-publish and how to choose a self-publisher.

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Case Study - Bachelor of Commerce Program

Royal Roads University  online


Participated in the RRU Bcom program as a case study. This is a condensed clip from the 15 minute original presentation.

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PowHERhouse Portrait

PowHERhouse Magazine  online


Cover of magazine with in depth interview about my leadership style, how I manage FriesenPress and advice for others.

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Event Appearances (4)

Transform Your Slush Pile into a Slush Fund

Annual Conference  Alberta Book Publishers Association


Using Your Book as a Business Card

WSI worldwide annual conference  Miami, Florida


FriesenPress and the evolution of the self-publishing industry

Print Fair  Friesens, Altona, Manitoba.


4 hour seminar, the art of self-publishing

Master of Fine Arts in Creative Writing  University of Kings College