Tema Frank
Chief Instigator Frank Reactions
- Edmonton AB
Customer Experience in the Digital Era, & Women in the Workplace // L'experience client, service à la clientèle, & Femmes au travail
Media
Social
Biography
Her first book, Canada’s Best Employers for Women: A guide for job hunters, employees and employers, was a business and careers best-seller when it was released two decades ago, and an update is in progress.
Tema has done many media appearances in English et en français, including on Canada AM, CBC National News, Radio Canada, and many local radio and television programs. She has also been interviewed recently on many podcasts. (Visit http://frankonlinemarketing.com/peopleshock-book/interviews-tema-frank/ to hear them.)
A digital marketing pioneer, in 2001 she founded Web Mystery Shoppers International Inc., the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store.
Using social media techniques before social media existed, she built a database of 75,000 “mystery shoppers” worldwide.
Clients have included the Royal Bank of Canada, Bank of America, Expedia, several government departments, and other organizations large and small.
Her industry-leading research has been featured in the Wall Street Journal, the Globe & Mail and many other publications. Tema’s weekly Frank Reactions podcast on customer experience can be found on iTunes or at http://frankreactions.com/show.
She has also taught digital marketing strategy at universities in Canada and France. Elle a donné des cours en français et en anglais.
Industry Expertise
Areas of Expertise
Accomplishments
TIAW Word of Difference Award
2009-05-01
The International Alliance for Women (TIAW) World of Difference Award recognizes extraordinary individuals whose efforts have advanced the economic empowerment of women locally, regionally or worldwide.
"Tema Frank has for three decades dedicated her considerable energy and service orientation to improve and enhance the role of women in the workplace. As a skilled researcher, she has championed the need to encourage women-friendly workplaces."
Education
University of Toronto
MBA
Business
1988
University of Alberta
Bachelor of Commerce
Business
1982
Affiliations
- Senator University of Alberta
- Board of Directors President LitFest Alberta
- Board of Directors Business Link
Languages
- English
- French
Media Appearances
What Top Industry Leaders Have To Say About Current UX Trends
Forbes online
2016-10-26
Interviewed for a Forbes Technology Council column.
Advice for Entrepreneurs
Capital Ideas (Edmonton Journal) online
2014-07-28
A selection of quotes from Tema Frank that were printed in the Edmonton Journal's Capital Ideas section. (There are also more recent ones.)
Also has a video of my panel discussion on "Does or should work life balance exist?"
Several articles for Hotel Business Review
Hotel Executive online
2016-10-31
Articles include:
What Your Net Promoter Score Isn't Telling You
The Forgotten Folks Who Can Kill (or Help) Your Brand
13 Do's and Don'ts of Hotel Customer Service on Social Media
21 Customer Experience Touches that Add Up to Long-Term Loyalty
What is Your Ideal Customer Really Looking For?
How to Win Friends and Influence People on Twitter
10,000 Hours in 10 Minutes: Tema Frank on Understanding Website Usability
MediaShower online
2015-03-03
by Susan Jennings on 03/11/2015
Tema Frank of Frank Reactions is a pioneer in website usability testing. Tema’s expertise in the fields of marketing and corporate communications, along with her vast Internet experience, makes her advice and insight on this subject invaluable. She can help create strategies and action plans to get marketing and websites where they need to be for success. Tema recently took the time to speak with us about website usability and marketing.
Event Appearances
Unlock Your Company’s Full Profitability with Digital CX Integration Strategies
Digital Customer Experience Strategies Summit - DCX 2016 Chicago
2016-09-13
Customer Experience Turnarounds: Strategies That Work
CXPA Insight Exchange Atlanta
2016-05-03
How Robots Can Help Your Staff Deliver Better Customer Experience
eTail Canada 2016 Toronto
2016-05-17
Le service à la clientèle : Une des clés du succès
Rendez-Vous D'Affaires Calgary
2015-10-24
Partnerships
Retail Digital Marketing & E-commerce research partnership
University of Alberta Canadian Institute for Retailing and Sales
2003-01-01
Part of a collaboration to study how Canadian retailers were adapting to the advent of e-commerce
Articles
Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services
Journal of Interactive Marketing2009-06-05
Co-authored with Adam Finn and Luming Wang
Abstract
Academic research has focused on the quality perceptions that drive customer satisfaction as the key to achieving e-service success. This paper
develops a process-based model that relates perceptions of managerially actionable site characteristics to online satisfaction, which mediates the effects of site characteristics on intention to recommend e-services.
A unique data set provided by Web Mystery Shoppers International Inc. (webmysteryshoppers.com), a market research supplier, enables the model to be refined using data from samples of responses to each of the
competitive websites for one financial service, and then to be tested using similar data for another financial e-service and then for a travel eservice.
The model, which accounts for most of the variance in online satisfaction and online intention to recommend in the fitted data, is largely confirmed on cross validation. Process evaluations and satisfaction mediate the effects of actionable website characteristics on intention to recommend e-services.
© 2009 Direct Marketing
What Works When?
Quirk's Marketing Research Review2006-01-02
Article Abstract
A look at the drawbacks and advantages of several methods of testing Web sites, from focus
groups (online and offline) to lab-based usability testing and unsolicited customer feedback.
Several Articles re Customer Experience at this Publication
Customer Think2016-04-17
Titles include:
Do You Worry About Your Organization Being Attacked on Social Media?
From $20 to $500 Million: A Customer Experience Turnaround
What Does Your Ideal Customer Really Want?
As More Gets Automated, Is There Still A Role For People In Your Business?
How To Convince Your Boss To Invest In Customer Satisfaction
Hate Your Bank? This Big Bank Is Turning Around Customer Experience & Winning Loyalty
The 10 Commandments of Customer Service on Twitter
Growth Could Kill Your Company!
Duct Tape Marketing blogMany companies that grow quickly eventually crash and burn. The skills and practices that created their success just can’t sustain it. What goes wrong in these growth situations?
