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Terrie Rolwes Terrie Rolwes

Consultant | Wow Customer Experience Group

Greater St. Louis Area, MO, UNITED STATES

Customer Experience, Training & Marketing Evangelist , Founder of WOW Customer Experience Group



WoW Customer Experience. You've heard it, you've read about it, you've been promised that you will receive the ultimate in customer experience. Today its all about a WoW.

Meet Terrie Rolwes, a pioneer in creating a buzz about the WOW Experience in 2009 when founding WoW Customer Experience Group. Working and speaking with businesses to insure their strategy is solidly based on customer and employee benchmarks, she uses her experience learned from the trenches to the boardrooms of Fortune 50 companies at HP, Best Buy, Office Depot, Microsoft, Nike to name a few, in transforming the customer and employee experience in the technology industry from a boring speeds and feeds conversation to an interactive,fun consumer and B2B experience.

Terrie's tenure at Hewlett Packard included roles in their sales and marketing division including National Sales Development and Training Director for the Consumer Business leading teams responsible for the training and developing sales tools not only of the HP sales force, but also for all retail and B2B associates who sold HP products. Her teams were integral in creating some of the first HP-Microsoft Experience Centers in stores, interactive retail live & web consumer technology training, and the traveling HP Printing trucks that visited various events throughout the country.

Her business acumen was further developed at HP as she was included on various task forces with senior executives to work on corporate, customer and employee strategies. Much of this work was based on customer centricity and transforming the HP consumer division to a customer driven business.

Currently, Terrie consults with companies and business in all sectors on Customer Engagement and Employee Empowerment as the basis and foundation for business and organizational strategies to create experiential WoW moments to build brand loyalty, while increasing profits.

She is a wife of Charles for 33 years, has 2 daughters and a son-in-law, with another waiting in the wings - April 27, 2013, and the joy of her life Madeleine Marie, her granddaughter born in December of 2010. Terrie is a very passionate person who has been accused of having too much energy and being too positive (seriously??), resides in St. Louis, Missouri, loves the outdoors, cooking, gardening, genealogy, positive, fun people and great customer experiences.

Industry Expertise (3)

Corporate Training


Corporate Leadership

Areas of Expertise (3)

Strategic Planning

Marketing Strategy

Marketing Communications

Affiliations (2)

  • West County Chamber of Commerce, St. Louis, Missouri
  • Wildwood Business Association