Biography
Holistic Digital Marketing | Digital Transformation | Digital Change Management | Digital Strategy and Conception of new Sales Channels | Digital und New Media | 360 Degree Online Marketing
Long-term competence in 360 Degree Online Marketing and New Business Development,
Performance Marketing, Retargeting, Mobil, Social Media, UI, UX
E-marketing and e-commerce, SEO, SEM, SEA, Digital marketing strategies
Use of CRM, webanalytics and tracking systems
E-Commerce experience with OXID, SAP Enviroment, PIM, SAGE, eBay, Amazon
Over 10 years of experience with CRM, CMS, DAM and MAM
Close affinity to and enthusiasm for the digital world (Social media, blogs etc.)
Analytical and entrepreneurial thinking
Many years of experience with agency networks, startups and businesses
Extensive knowledge of the digital media landscape
Creative and assured when making presentations
Enthusiastic, self-organised and able to work under pressure
Professional in communication and networking
Business-fluent spoken and written German and English
Degree in Social Sciences (Dipl.soz.wiss.)
Special skills: Management + Development + Coaching / Social Science Degree / first mover in Internet + Web 2.0 / more than 15 years experience in digital marketing (Internet & Business Development) at various locations / experience in B2B + B2C e-business in the international environment / successful leadership by team / excellent networking with agencies/ revenue and budget responsibility / Strategic and conceptual expertise / hands-on / SEO, SEM, PPC / Analytics/Performance Marketing
Industry Expertise (3)
Internet
Social Media
Management Consulting
Areas of Expertise (3)
E-Commerce
Online Marketing
Social Media
Education (1)
Bergische Universität: Diploma, Social Science, Socialpsychology 1984
Affiliations (1)
- DGPh
Links (3)
Sample Talks (1)
360 Degree Online Marketing
Digital Marketing – A Guide through the Battlefield of Internet & Social Media
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social