Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management University of Delaware

  • Newark DE

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

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Spotlight

1 min

March Madness: Experts comment on picking underdogs, prop bets and economic benefits

Why do people pick underdogs when filling out their brackets for the NCAA men's and women's basketball tournaments? How do people consume March Madness? How does the tournament benefit host cities and teams economically? University of Delaware experts have the answers. The following UD faculty members can provide their expertise for journalists working on stories about the tournaments. Jackie Silverman, assistant professor of marketing: Why people might have chosen underdogs still hanging around in their brackets, John Allgood, instructor of sport management: How people consume March Madness (streaming vs. cable TV) and how major collegiate sports events can help brand individual schools. Contact UD media relations to reach him. Tim DeSchriver, associate professor of sport management: Sports gambling (including prop bets) and advertising targets. Matthew Robinson, professor of sport management: Economic benefits of the host city. Matt McGranaghan, assistant professor of marketing: Consumer attention span during commercial breaks. To reach these experts directly and set up interviews, visit the expert profiles below and click on the contact button.

Tim DeSchriverJackie SilvermanMatthew RobinsonMatthew McGranaghan

2 min

Gold medal-worthy experts for Olympic Summer Games coverage

The University of Delaware boasts several experts who can comment on health-related topics such as injuries and training and business-focused areas like marketing and team behavior as they relate to the 2024 Olympic Games in Paris. Matt Robinson Professor, sport management Relevant expertise: Will be in Paris and can discuss the Olympics from an onsite perspective; can give the backstory on The International Coaching Enrichment Certificate Program (ICECP) and what’s new in the Paris Olympics. Link to profile and contact Tom Kaminski Professor, kinesiology and applied physiology Relevant expertise: Can comment on the impact of heading in Olympic soccer and has studied the risks of concussions in sports for nearly three decades. Link to profile and contact Karin Silbernagel Professor, physical therapy Relevant expertise: Research aims to advance the understanding of tendon and ligament injuries and repair. Can also discuss sailing. Link to profile and contact Tim DeSchriver Associate professor, sport management Relevant expertise: Sport finance, economics and marketing Link to profile and contact Other experts: INJURIES: Tom Buckley Associate professor, kinesiology and applied physiology Relevant expertise: Head impacts from boxing. Stephanie Cone Assistant professor, biomedical engineering Relevant expertise: Studies the structure-function relationship that exists in tendons and ligaments with a special interest in changes in this relationship during growth and following injury. Mike Eckrich Clinical instructor, physical therapy Relevant expertise: Weightlifting; can talk about the difference between men’s and women’s injuries and form in the sport. Donald Ford Physical therapy Relevant expertise: Shoulder injuries/rehab expert Jeffrey Schneider Senior instructor, kinesiology and applied physiology Relevant expertise: Athletic training and injury prevention, with a particular interest in ice skating injuries. Worked with athletes competing in Winter Olympics (2002, 2006) as a strength and conditioning coach and athletic trainer. EVENTS: Jocelyn Hafer Assistant professor, kinesiology and applied physiology Relevant expertise: Race Walk events and how biomarkers are used in walking studies. Airelle Giordano Associate professor, physical therapy Relevant expertise: Gymnastics; she was a collegiate gymnast Kiersten McCartney Doctoral student Relevant expertise: Can chat about Paralympic Triathlon (running, hand cycling, swimming). Steve Goodwin Associate professor, health behavior and nutrition sciences Relevant expertise: He is also in Paris leading a study abroad cohort. He has been to multiple Olympics, and can also speak to on-site experience, differences in games, etc. George Edelman Adjunct professor, physical therapy Relevant expertise: How the "underwaters” technique gives Olympians an edge. BUSINESS: John Allgood II Instructor, sport management Relevant expertise: Sport business management, event management SCIENCE: Joshua Cashaback Assistant professor, biomedical engineering Relevant expertise: Specializes in neuromechanics and control of human movement. His research falls under two major themes: The neuroplasticity and adaptation research line tests how reinforcement feedback can subserve our ability to acquire new motor skills.

Tim DeSchriverMatthew RobinsonTom KaminskiKarin Gravare Silbernagel

2 min

A 'super' economic boost for the big game, courtesy of Taylor Swift

Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts who study the big game every year. The league has a built-in audience draw and revenue generator named Taylor Swift, who will be in attendance Sunday to root on boyfriend Travis Kelce and his Kansas City Chiefs. The world’s biggest pop star can easily fill any blank space – and then some – caused by a lack of bad blood between the Chiefs and San Francisco 49ers or advertisements that don’t exude enough style. And the NFL didn’t have to spend a dime or lift a finger to make it happen. Timothy DeSchriver and John Allgood, who teach and study sports marketing at the University of Delaware’s Alfred Lerner College of Business and Economics, see a number of ways that Swift can move the needle economically for a league that seemingly needs no extra publicity. The female audience is already growing for the NFL, but Allgood said that Swift delivers “a fresher audience” as witnessed by record viewership for the Chiefs-Ravens AFC Championship Game. “There are people tuning in just to see her in a suite for five seconds,” Allgood said. Gamblers wagering on Taylor Swift “prop bets” will keep tuning in even if it’s a blowout, DeSchriver noted. DeSchriver pointed to new advertiser interest from makers of beauty products, potentially to reach the new audience. The NFL will get its cut from products as well, Allgood said, thanks to an NFL licensing deal with a clothing designer after Swift wore one of her puffer coats and the continued rise in sales of Kelce jerseys. DeSchriver and Allgood, who can also discuss ticket pricing in the playoffs, and are available for interviews. To set one up, visit DeSchriver's profile and click on the "contact" button.

Tim DeSchriver

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Biography

Tim DeSchriver is an associate professor in the Department of Hospitality and Sport Business Management at the University of Delaware. He holds an Ed.D. from the University of Northern Colorado, M.A. from Penn State University and B.A. from Villanova University. He teaches undergraduate and graduate courses in sport management.

Dr. DeSchriver’s research interests are in the fields of sport finance, economics and marketing; specifically in the areas of professional sport and collegiate athletics. He has published articles in the Journal of Sport Management, Sport Marketing Quarterly, Eastern Economic Journal, International Journal of Sport Management, Sport Management Review, and the International Sports Journal. He has been cited by articles in publications such as The New York Times, The Washington Post, and The Hartford Courant. Dr. DeSchriver is the co-author of a textbook entitled Sport Finance, 1st, 2nd, and 3rd editions; and also co-wrote chapters in Contemporary Sport Management, 2nd and 3rd editions, and Principles and Practices of Sport Management, 2nd edition.

Dr. DeSchriver is a member of the editorial boards for the Sport Marketing Quarterly, International Journal of Sport Finance, and Journal of Sport Management. Dr. DeSchriver has made numerous presentations at the North American Society for Sport Management and Sport Marketing Association annual conferences. He has traveled to the nations of Turkey and South Korea as an invited international speaker. Additionally, he has been involved in marketing research projects with organizations such as Ripken Baseball Incorporated, the National Collegiate Athletic Association, the Anschutz Entertainment Group, and the National Steeplechase Association.

Prior to joining the faculty at the University of Delaware in the Fall of 2004, Professor DeSchriver was on the faculty at the University of Massachusetts from 1998 to 2004. He was promoted to Associate Professor in 2006.

Industry Expertise

Sport - Professional

Areas of Expertise

Sport Management
Sports Finance
Professional Sport
Collegiate Athletics

Media Appearances

The Business Side of the Super Bowl | UDaily

University of Delaware  online

2023-02-11

However Tim DeSchriver, associate professor of sport management in the University of Delaware’s Alfred Lerner College of Business and Economics, says those numbers can be overrated.

“The visitors’ bureaus and business people with those cities are going to promote that huge economic impact, with hundreds of millions of dollars and a bunch of new jobs. And on the other hand, the economics professors say the impact is relatively small. There’s a wide variance of opinions,” he said.

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Business impact of Phillies in the World Series | UDaily

University of Delaware  online

2022-11-04

Fellow UD professor, Tim DeSchriver, associate professor of sport management, who specifically studies sport finance, economics and marketing for professional and collegiate athletics, agreed.

“It’s an emotional lift for the city, more so than dollars and cents,” said DeSchriver. “It’s for the city pride, the community when you see everybody at sports bars, partying in the streets and things like that.”

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Lerner professor on women's hoop moment | UDaily

University of Delaware  online

2022-03-30

“I think social media gives the athletes the ability to go directly to the consumers,” DeSchriver said. ”For example, in the past, if you were an athlete and you wanted to get the word out about yourself, kind of create your own personal brand, or even bring more attention to your sport or your league, you had to go through that funnel of traditional media.”

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Articles

Sporting events and the derived demand for hotels: Evidence from Southeastern Conference football games

Journal of Sport Management

2021

The impact of sporting events on local economies has been a focus of academic research for many years. Sporting events create externalities within the local economies in the form of spillover effects. This study investigates the role of Southeastern Conference collegiate football games on local hotel demand from 2003 to 2017. Fixed effects models are used to expand upon previous research by incorporating six data sources to analyze the impact of team, game, hotel, and market characteristics on hotel performance. Results indicate that the demand for hotels varies greatly according to team and opponent quality. A number of sport marketing, sport economics, hospitality, and tourism management implications are discussed for universities and industry in their communities regarding scheduling and the potential for revenue growth.

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The advantage of experience: Analyzing the effects of player experience on the performances of March Madness teams

Journal of Sports Analytics

2019

Every March a sample of the top Division I men’s basketball programs in the National Collegiate Athletic Association (NCAA) gather to compete in March Madness, a grueling single elimination tournament that captures the attention of millions of viewers and shines a prominent spotlight on the 68 teams that are competing for college basketball’s national championship. Interspersed amongst the numerous financial incentives that exist for each university, and the millions of dollars that are wagered on brackets and bets, are the suggestions of media members, coaches, and players as to which factors are important to teams in their quest for success. One common suggestion argues that player experience provides a benefit to teams as they attempt to handle the pressure and maintain their composure amidst one of the most hectic postseasons in all of sport.

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What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports

Sport Marketing Quarterly

2017

Although the concept of rivalry is widely recognized as a contributing factor to consumer demand for sporting events, who constitutes a rival and to what degree rivalry influences attendance remains vague. Previous demand models consistently included rivalry as an explanatory variable but represented rivalry in inconsistent ways that often violated rivalry’s core properties (ie, non-exclusive, continuous in scale, and bidirectional). This study reviews past specifications for rivalry and tests multiple rivalry variables, including a 100-point allocation measure that conforms to rivalry’s core properties, in attendance demand models for both Major League Soccer and the National Hockey League. Results across models generally favor the 100-point measure to represent the special attention fans give to certain opponents.

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Accomplishments

Garth Paton Distinguished Service Award, North American Society for Sport Management Research Fellow (NASSM)

2019

Research Fellow, North American Society for Sport Management Research Fellow (NASSM)

2018

Education

University of Northern Colorado

EdD

1996

Penn State University

MA

1993

Villanova University

BA

1990

Affiliations

  • Honor Society of Phi Kappa Phi : University of Delaware Chapter, 2005-2010
  • North American Society for Sport Management (NASSM) : 1993-Present
  • Sport Marketing Association (SMA) : 2003-Present

Languages

  • English

Event Appearances

Pricing the sport experience

(2013) Sport Entertainment & Venues Tomorrow Conference  Columbia, SC

David Beckham and the product life cycle: Major League Soccer attendance, 2007-2012

(2014) University of Delaware Dept. of Business Administration Research Seminar  Newark, DE

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