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Tim DeSchriver - University of Delaware. Newark, DE, US

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management | University of Delaware


Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.




Tim DeSchriver Publication Tim DeSchriver Publication



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Sport Management E-Portfolio Introduction




Tim DeSchriver is an associate professor in the Department of Hospitality and Sport Business Management at the University of Delaware. He holds an Ed.D. from the University of Northern Colorado, M.A. from Penn State University and B.A. from Villanova University. He teaches undergraduate and graduate courses in sport management.

Dr. DeSchriver’s research interests are in the fields of sport finance, economics and marketing; specifically in the areas of professional sport and collegiate athletics. He has published articles in the Journal of Sport Management, Sport Marketing Quarterly, Eastern Economic Journal, International Journal of Sport Management, Sport Management Review, and the International Sports Journal. He has been cited by articles in publications such as The New York Times, The Washington Post, and The Hartford Courant. Dr. DeSchriver is the co-author of a textbook entitled Sport Finance, 1st, 2nd, and 3rd editions; and also co-wrote chapters in Contemporary Sport Management, 2nd and 3rd editions, and Principles and Practices of Sport Management, 2nd edition.

Dr. DeSchriver is a member of the editorial boards for the Sport Marketing Quarterly, International Journal of Sport Finance, and Journal of Sport Management. Dr. DeSchriver has made numerous presentations at the North American Society for Sport Management and Sport Marketing Association annual conferences. He has traveled to the nations of Turkey and South Korea as an invited international speaker. Additionally, he has been involved in marketing research projects with organizations such as Ripken Baseball Incorporated, the National Collegiate Athletic Association, the Anschutz Entertainment Group, and the National Steeplechase Association.

Prior to joining the faculty at the University of Delaware in the Fall of 2004, Professor DeSchriver was on the faculty at the University of Massachusetts from 1998 to 2004. He was promoted to Associate Professor in 2006.

Industry Expertise (1)

Sport - Professional

Areas of Expertise (4)

Sport Management

Sports Finance

Professional Sport

Collegiate Athletics

Media Appearances (4)

The Business Side of the Super Bowl | UDaily

University of Delaware  online


However Tim DeSchriver, associate professor of sport management in the University of Delaware’s Alfred Lerner College of Business and Economics, says those numbers can be overrated. “The visitors’ bureaus and business people with those cities are going to promote that huge economic impact, with hundreds of millions of dollars and a bunch of new jobs. And on the other hand, the economics professors say the impact is relatively small. There’s a wide variance of opinions,” he said.

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Business impact of Phillies in the World Series | UDaily

University of Delaware  online


Fellow UD professor, Tim DeSchriver, associate professor of sport management, who specifically studies sport finance, economics and marketing for professional and collegiate athletics, agreed. “It’s an emotional lift for the city, more so than dollars and cents,” said DeSchriver. “It’s for the city pride, the community when you see everybody at sports bars, partying in the streets and things like that.”

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Lerner professor on women's hoop moment | UDaily

University of Delaware  online


“I think social media gives the athletes the ability to go directly to the consumers,” DeSchriver said. ”For example, in the past, if you were an athlete and you wanted to get the word out about yourself, kind of create your own personal brand, or even bring more attention to your sport or your league, you had to go through that funnel of traditional media.”

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Sports management society award | UDaily

University of Delaware  online


Twenty-five years ago, Tim DeSchriver joined his first academic association, the North American Society for Sport Management (NASSM). In 1995, a NASSM meeting was the first place DeSchriver presented his sport management research. And this year, Deschriver received the NASSM’s 2019 Dr. Garth Paton Distinguished Service Award in recognition of the important roles he’s served in the organization.

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Articles (5)

Sporting events and the derived demand for hotels: Evidence from Southeastern Conference football games

Journal of Sport Management

2021 The impact of sporting events on local economies has been a focus of academic research for many years. Sporting events create externalities within the local economies in the form of spillover effects. This study investigates the role of Southeastern Conference collegiate football games on local hotel demand from 2003 to 2017. Fixed effects models are used to expand upon previous research by incorporating six data sources to analyze the impact of team, game, hotel, and market characteristics on hotel performance. Results indicate that the demand for hotels varies greatly according to team and opponent quality. A number of sport marketing, sport economics, hospitality, and tourism management implications are discussed for universities and industry in their communities regarding scheduling and the potential for revenue growth.

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The advantage of experience: Analyzing the effects of player experience on the performances of March Madness teams

Journal of Sports Analytics

2019 Every March a sample of the top Division I men’s basketball programs in the National Collegiate Athletic Association (NCAA) gather to compete in March Madness, a grueling single elimination tournament that captures the attention of millions of viewers and shines a prominent spotlight on the 68 teams that are competing for college basketball’s national championship. Interspersed amongst the numerous financial incentives that exist for each university, and the millions of dollars that are wagered on brackets and bets, are the suggestions of media members, coaches, and players as to which factors are important to teams in their quest for success. One common suggestion argues that player experience provides a benefit to teams as they attempt to handle the pressure and maintain their composure amidst one of the most hectic postseasons in all of sport.

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What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports

Sport Marketing Quarterly

2017 Although the concept of rivalry is widely recognized as a contributing factor to consumer demand for sporting events, who constitutes a rival and to what degree rivalry influences attendance remains vague. Previous demand models consistently included rivalry as an explanatory variable but represented rivalry in inconsistent ways that often violated rivalry’s core properties (ie, non-exclusive, continuous in scale, and bidirectional). This study reviews past specifications for rivalry and tests multiple rivalry variables, including a 100-point allocation measure that conforms to rivalry’s core properties, in attendance demand models for both Major League Soccer and the National Hockey League. Results across models generally favor the 100-point measure to represent the special attention fans give to certain opponents.

The Beckham effect: Examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity

European Sport Management Quarterly

2017 Research question: The purpose of this study was to examine the impact of Major League Soccer’s (MLS) league marketing strategy to make a significant investment in an international star athlete. Soccer star David Beckham’s impact was examined longitudinally to assess changes in consumer preference over time. Novelty seeking behavior and scarcity were two theories used to hypothesize consumer preference during Beckman’s tenure in MLS, and to understand the potential return on this substantial league investment.

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Program rankings in sport management: A critical analysis of benefits and challenges

Critical Essays in Sport Management

2017 The ranking of academic programs has become common around the world. While U. S. News & World Report began by using only subjective assessments, it uses a combination of subjective factors, such as peer assessment and employer assessment, and objective factors, such as student test scores, student–faculty ratios, admissions acceptance rates, grant dollars, and faculty awards. This chapter explores the touted advantages and disadvantages associated with rankings in general and to evaluate how these factors would impact a proposed ranking process in the sport management discipline. To the extent the field of sport management opts to embrace program rankings, it discusses the elements and criteria that should be included in any sport management program ranking plan. The benefits of ranking academic programs must be balanced against the limitations, flaws, and inherent dangers associated with program rankings. A sport management program ranking requires stakeholders to exercise great caution.

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Accomplishments (2)

Garth Paton Distinguished Service Award, North American Society for Sport Management Research Fellow (NASSM) (professional)


Research Fellow, North American Society for Sport Management Research Fellow (NASSM) (professional)


Education (3)

University of Northern Colorado: EdD 1996

Penn State University: MA 1993

Villanova University: BA 1990

Affiliations (3)

  • Honor Society of Phi Kappa Phi : University of Delaware Chapter, 2005-2010
  • North American Society for Sport Management (NASSM) : 1993-Present
  • Sport Marketing Association (SMA) : 2003-Present

Languages (1)

  • English

Event Appearances (2)

Pricing the sport experience

(2013) Sport Entertainment & Venues Tomorrow Conference  Columbia, SC

David Beckham and the product life cycle: Major League Soccer attendance, 2007-2012

(2014) University of Delaware Dept. of Business Administration Research Seminar  Newark, DE