Todd Wheatland
Kelly Services
Media
Social
Biography
Todd is a frequent speaker at events in the United States, Europe, and Asia-Pacific, including Recruitment Strategies, ONREC, Content Marketing World, eConsultancy’s FUNNEL, Content Marketing Strategies, and the B2B Marketing Forum. He is also a regular contributor to and information source for publications including HRO Today, Social Media Today, Mashable, Chief Content Officer Magazine, DemandGen Report, and B2B Magazine.
A 15-year career marketer, his projects have been recognized by the Australian Marketing Institute (AMI) national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.
Todd was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board’s Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.
Australian by birth, Todd lives with his family in Paris, France.
Industry Expertise
Areas of Expertise
Accomplishments
Killer Content Awards
2012-04-23
Winner of DemandGen Report's inaugural awards for outstanding marketing content.
Marketers to Watch 2012
2012-02-05
Named on the Content Marekteer's listing of the 50 Marketers to Watch in 2012.
http://marketeer.kapost.com/2012/02/the-content-marketeer-50-marketers-to-watch-in-2012/
National Marketing Award
2000-01-01
The Australian Marketing Institute's NSW award for the publication HRmanager.
Education
University of Western Australia
Bachelor of Commerce
Economics & Marketing
1993
Affiliations
- Human Resources Outsourcing Association
Event Appearances
Employer Branding - track leader
#tru Budapest - the Recruiting Unconference Budapest, Hungary
2012-06-06
Employer Branding - An Alternate Approach
The ONREC Gravity Conference London, UK
2012-06-05
Employer Branding - An Alternate Approach
The Scandinavian Recruitment Conference Copenhagen, Denmark
2012-05-15
A Case Study in Content Marketing
The B2B Marketing Forum Amsterdam
2012-03-19
Turning a Large Organization into a Content Marketing Machine
Content Marketing World 2011 Cleveland, OH, USA
2011-09-05
Sample Talks
Employer Branding is Total Waste of Time
Customer and Employee feedback is increasingly instantaneous and public. Companies are still stuck trying to tell a story the way they think it should be told - but the world doesn't work that way anymore.
Transparency is the new black. Any gap between an organization's publicly-stated values and the reality is increasingly likely to create brand problems for the company.
The solution is not more of the same - it's a total re-think of the nature of employer branding.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
