Todd Wheatland
Paris, FRANCE
Todd Wheatland - VP Thought Leadership & Marketing at Kelly Services
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Biography
Todd Wheatland is VP, Thought Leadership & Marketing at Fortune 500® workforce solutions company Kelly Services, and is a recognized authority on workforce issues, branding and social media.
Todd is a frequent speaker at events in the United States, Europe, and Asia-Pacific, including Recruitment Strategies, ONREC, Content Marketing World, eConsultancy’s FUNNEL, Content Marketing Strategies, and the B2B Marketing Forum. He is also a regular contributor to and information source for publications including HRO Today, Social Media Today, Mashable, Chief Content Officer Magazine, DemandGen Report, and B2B Magazine.
A 15-year career marketer, his projects have been recognized by the Australian Marketing Institute (AMI) national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.
Todd was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board’s Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.
Australian by birth, Todd lives with his family in Paris, France.
Industry Expertise (3)
Social Media
Human Resources
Advertising/Marketing
Areas of Expertise (2)
Employer Branding
Hr Outsourcing
Accomplishments (3)
Killer Content Awards (professional)
2012-04-23
Winner of DemandGen Report's inaugural awards for outstanding marketing content.
Marketers to Watch 2012 (personal)
2012-02-05
Named on the Content Marekteer's listing of the 50 Marketers to Watch in 2012. http://marketeer.kapost.com/2012/02/the-content-marketeer-50-marketers-to-watch-in-2012/
National Marketing Award (professional)
2000-01-01
The Australian Marketing Institute's NSW award for the publication HRmanager.
Education (1)
University of Western Australia: Bachelor of Commerce, Economics & Marketing 1993
Affiliations (1)
- Human Resources Outsourcing Association
Event Appearances (5)
Employer Branding - track leader
#tru Budapest - the Recruiting Unconference Budapest, Hungary
2012-06-06
Employer Branding - An Alternate Approach
The ONREC Gravity Conference London, UK
2012-06-05
Employer Branding - An Alternate Approach
The Scandinavian Recruitment Conference Copenhagen, Denmark
2012-05-15
A Case Study in Content Marketing
The B2B Marketing Forum Amsterdam
2012-03-19
Turning a Large Organization into a Content Marketing Machine
Content Marketing World 2011 Cleveland, OH, USA
2011-09-05
Sample Talks (1)
Employer Branding is Total Waste of Time
Customer and Employee feedback is increasingly instantaneous and public. Companies are still stuck trying to tell a story the way they think it should be told - but the world doesn't work that way anymore. Transparency is the new black. Any gap between an organization's publicly-stated values and the reality is increasingly likely to create brand problems for the company. The solution is not more of the same - it's a total re-think of the nature of employer branding.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
Social