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Tom Miale - PR Newswire. New York, NM, US

Tom Miale Tom Miale

Director, Multimedia Engagement | PR Newswire

New York, NM, UNITED STATES

Seasoned digital media professional experienced in all aspects of the industry from management to sales, production & product development.

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Biography

Tom is the Director, Multimedia Engagement for PR Newswire and is a seasoned digital media professional who has worked in all aspects of the industry from executive management, sales, production, and product development.

Tom started his webcasting experience at MediaOnDemand, a leading webcasting and multimedia company, in 1995. There, he was responsible for all aspects of technological implementation of webcast and multimedia solutions. He oversaw projects for many different organizations and quickly became an integral part in growing the company's revenue 400% over a two year period.

In 2006, Tom joined MultiVu, a PR Newswire company, where he has become an innovator in implementing social media components in to traditional webcast and broadcast products. He's run Twitter based webcasts and has developed a Blogger Media Tour product that allows brands to reach targeted social audiences with their messages.

Tom has been an active blogger for years. Most recently he started the blog www.notafoodie.com where he writes about his adventures in the food world.

Industry Expertise (6)

Public Relations and Communications

Writing and Editing

Information Technology and Services

Media Production

Media - Online

Social Media

Areas of Expertise (7)

Social Media Marketing

Pr Communications & Strategies

Digital Video

Blogging

Multimedia Communications

Online Marketing & Communications

Multimedia Content Development & Distribution

Accomplishments (1)

Director, Multimedia Engagement – PR Newswire (professional)

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

Event Appearances (5)

Getting Your Content Through: Strategies to Optimize Delivery Options and Mediums

Content2Conversion Conference 2012  New York City

2012-04-24

Vetting in the Age of Social: Who Do You Trust?

SXSW Interactive  Austin, Texas

2012-03-13

Brands as Story Tellers

The Social Consumer 2012: Case Studies and Roundtables  City University of New York

2012-03-22

Traditional Media vs. New Media: It's Just Media

PR Newswire Webinar Series  Webinar

Lights, Camera, Action! Shining a Spotlight on Video Engagement Tactics & Strategies

PR Newswire Webinar Series  Webinar

Sample Talks (3)

Vetting in the Age of Social: Who Do You Trust?

Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. In this workshop, Tom will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information / content is prioritized and weighted by trust.

Traditional Media vs. New Media: It's Just Media

These days, people get tripped up over the line between traditional media and new media. In actuality, there is no traditional media or new media; there is just media. And, as always, the goal is the same: to communicate with these audiences effectively. The key to achieving this goal is finding those influencers who speak to your brand and facilitating a two-way conversation with them. Tom will outline how to build relationships with key influencers and provide tips for social media writing.

Lights, Camera, Action! Shining a Spotlight on Video Engagement Tactics & Strategies

When it comes to the power of video, the numbers speak for themselves. According to comScore, the amount of time that consumers spend watching online video jumped 60% in the last year. And this fact represents a whole lot of opportunity for marketers and PR professionals! As a primary catalyst for interaction, video is increasingly becoming a “must-have” for many of today’s campaigns. Join Tom as he provides actionable tips for creating compelling videos and highlights case study examples.

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training

Fees

*Will consider certain engagements for no fee