Industry Expertise (3)
Advertising/Marketing
Social Media
Internet
Areas of Expertise (3)
Conversational Marketing
Social Marketing
Social Archetyping
Links (2)
Sample Talks (1)
Marketing to the Gods in Real Time Using Social Archetyping?
People are the gods from a mythological standpoint. They respond to brand stories connected to their vision of the themselves as the hero, explorer, outlaw and everyman. We use the facebook stream to connect directly with people and move them closer to the brand.
