Industry Expertise (3)
Social Media
Internet
Advertising/Marketing
Areas of Expertise (3)
Social Marketing
Social Archetyping
Conversational Marketing
Links (2)
Sample Talks (1)
Marketing to the Gods in Real Time Using Social Archetyping?
People are the gods from a mythological standpoint. They respond to brand stories connected to their vision of the themselves as the hero, explorer, outlaw and everyman. We use the facebook stream to connect directly with people and move them closer to the brand.
