Tony Tsai

Vice President, Corporate Communications and Services CAA Club Group

  • Thornhill ON

Tony Tsai oversees the organization's internal and external communications.

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Spotlight

1 min

MEDIA RELEASE: CAA rolling out new predictive technology

New predictive technology, created in-house at CAA South Central Ontario (CAA SCO) can now predict the likelihood of a roadside event occurring in a specific geographic area, and send a truck to that area before a breakdown occurs. CAA's new Gen 2 predictive technology gets the right truck, to the right place, at the right time. Gen 2 is a proprietary machine-learning algorithm that leverages data from 115 years of roadside assistance service. It layers on weather and humidity indicators, along with real-time traffic and GPS information to predict roadside needs. Gen 2 was developed in-house by CAA in late 2017 and piloted in the London area in January 2018. Initial results during the pilot period showed a promising reduction in the average time of arrival for roadside service vehicles. CAA SCO was able to rescue members an average of 11 minutes faster during the summer of 2018, when compared to the summer months of 2017. The service improvement is directly tied to the roll out of CAA's new predictive technology. The system learns over time, so CAA SCO expects average wait times will continue to improve. The technology has already garnered interest from roadside assistance clubs from around the world. CAA Gen 2 is currently being operationalized across CAA SCO's territory. Source:

Tony Tsai

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Biography

Tony’s passion is to help individuals and organizations facilitate honest and constructive conversations with their stakeholders and the public at large. He has been with CAA since 2009 and is the Vice President, Corporate Communications and Services. He and his amazingly talented (and spirited) teams oversee public relations, media relations, internal communications, change management, business continuity planning, facilities management and corporate services.

Prior to joining CAA, he worked in various roles in communications and marketing at Canwest Global Communications and Husky Injection Molding Systems.

Industry Expertise

Public Relations and Communications
Automotive

Areas of Expertise

Corporate Communication
Internal Communication
Leadership
Management
Project Management

Education

Wilfrid Laurier University

B.B.A.

Business Administration

1999

Media Appearances

Ontario residents urged to prepare for severe winter weather, emergencies

CityNews Toronto  online

2022-11-17

Tony Tsai, the vice president of communications with CAA South Central Ontario, also emphasized the need for preparation. He said motorists in need of roadside assistance should keep this in mind.

“On a typical day, we receive about 4,000 calls that we go out and service, and the average wait time is around 30 and 45 minutes to get there. On a peak of a winter storm, that can double or triple depending on the severity of a storm,” he told CityNews.

He encouraged drivers to check their brakes and vehicle fluids and ensure their routine maintenance was now up-to-date. Tsai also stressed the importance of checking vehicle batteries.

“Even a fully charged battery can lose 30 per cent of its power when the temperature drops below zero, and these days most batteries last three to five years,” he said.

When heading out on a snowy day, Tsai encouraged building in lots of extra time in the commute to drive slowly and clear all snow off vehicles, wiping off headlights, topping up windshield washer fluid and checking windshield wipers.

Like Bachynsky, he encouraged keeping an emergency kit.

“That includes a brush, scraper, an extra phone charger, flashlight, a first aid kit, some extra warm clothing, some non-perishable food items if you have them and if you can, a candle in a can and some matches so that way it will help you keep warm in the vehicle,” Tsai said.

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'Winter is different': Motorists urged to get ready for difficult driving conditions

CBC  online

2022-11-16

Tony Tsai, vice-president of corporate communications and services for CAA South Central Ontario, said winter is just around the corner and drivers need to be prepared.

"Now is the time to plan ahead," he said.

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Snow safety tips for the next big storm

CityNews Kitchener  online

2022-01-18

"One thing I think is very important for people to keep in mind on all winter days is how to prepare yourself for any car ride so that, if you do get stranded, that you're not caught in a really difficult situation," said Tony Tsai, Vice President of Corporate Communications and Services with CAA South Central Ontario.

"It can be as simple as having an old laundry basket with a few key items," said Tsai.

Tsai says these items include things like jumper cables, a small shovel, a candle in a container for warmth, extra warm clothes and blankets, and extra food and water.

"And most importantly keep your cell phone well charged, have an extra battery pack if you can, think about having a flashlight in your car, and make sure that when you go out you have these items so if you are ever stuck somewhere you have the means to keep yourself warm and keep yourself safe," he said.

On top of what's in the trunk, drivers are also reminded on bad weather days to make sure you gas-up before you set off to wherever you're going so you have a full tank in case you get stuck and need to stay warm.

"If you are stuck and certainly in the winter time you want to stay warm, we really recommend you don't leave your car running on idle all the time," Tsai said, instead suggesting drivers cycle power for 10-15 minutes on and 30 minutes off. "It not only saves on gas but also helps prevent the likelihood of carbon monoxide build-up."

"That's also a really big danger, especially in the winter time."

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