As the Manager of Community & Stakeholder Relations for CAA SCO, Tracy is responsible for overseeing a team that manages the organizations’ road safety programs and initiatives, including the CAA School Safety Patrol program. With a strategic focus on moving people safety, our road safety education and awareness campaigns are data driven and address relevant and current issues that are important to public, our stakeholders and CAA Members. These include, but not limited to, distracted driving, speeding and stunt driving, cycling safety, impaired driving, pedestrian safety, school zone safety, and Slow Down Move Over. Tracy has been with CAA SCO for 11 years in both marketing and advocacy roles.
Tracy also has a passion for volunteer and charity work, and leads the organizations’ Charity Advisory Committee.
Industry Expertise (2)
Areas of Expertise (9)
Corporate Social Responsbility
Road User Safety
School Zone Safety
CAA School Safety Patrol® Program
Canadian Centre for Diversity & Inclusion: Certificate, Foundations, Anti-Racism and Influencer 2021
University of Toronto, St. Michael's College: Certificate, Corporate Social Responsibility 2015
Wilfrid Laurier University: Honours B.B.A., Business/Marketing 1998
Media Appearances (5)
Dangerous Driving Behaviours in School Zones
AM 800 radio
Tracy Marshall, community relations manager, Government and Community Relations for CAA SCO talks about a CAA survey reveals an increase in parents witnessing dangerous driving behaviours in school zones.
Parents report dangerous driving in school zones: CAA survey
CTV News London online
According the survey by CAA, “82 per cent of Ontario parents have witnessed dangerous driving behaviours in school zones and more than half (55 per cent) consider the roads around their child’s school to be unsafe.” CAA Community Relations Manager Tracy Marshall said this represents a “concerning” increase over last year. “So 82 per cent saw that speeding, double parking, and stopping in undesignated areas constituted the sort of unsafe behaviour,” she said. The survey also points the finger of blame at parents themselves in some cases. “In fact, survey respondents believe that parents in a hurry (38 per cent), too much congestion (33 per cent) and parents not following the drop off or pick up procedures contribute the most to unsafe driving behaviours in school zones,” the survey reads. The CAA survey found 77 per cent of parents in Ontario support the use of automated speed enforcement in school zones, and 75 per cent said it should be permanent. “Collisions in school zones are never something that anyone wants to sort of hear about. So, slowing down in school zones is one of the easiest ways to sort of keep school zones safe,” said Marshall.
‘Always be aware’: Road safety top mind as kids head back to the classroom
CTV News Windsor online
With students heading back to the classroom next week, CAA is offering tips to ensure the journey to and from school is a safe one. Officials are urging road users to be extra vigilant while travelling through school zones, noting a recent survey revealed 82 per cent of parents in Canada report having seen unsafe driving behaviours. “We are encouraging motorists, especially this time of year, to be extra vigilant in school zones,” said Tracy Marshall, manager of community relations at CAA South Central Ontario. Marshall explained that speeding, double parking and stopping in undesignated areas continue to be problematic in school zones. “Not surprising, there's congestion in school zones,” Marshall said. “41 per cent of students are driven to school. So, you know, it's not surprising that there'd be a little congestion. I think what's more worrying are those bad behaviors.” “The motorists, we’re just saying slow down in school zones, really, again, that excitement, the nervousness, the kids aren't always paying attention. So please slow down keep your hands on the wheel. Put your distractions away, focus on the road.”
Only 37% of parents think roads around their child's school are safe - CAA
Barrie 360 online
CAA survey found just 37 per cent of parents think the roads around their child’s school are safe. The most common unsafe driving behaviours include speeding, double-parking, and stopping at undesignated areas. “We all have a role to play in keeping our school zones safe,” says Tracy Marshall, manager of community relations at CAA South Central Ontario (SCO). “These dangerous driving behaviours can lead to serious consequences, and CAA is urging motorists to slow down and follow the rules of the road when driving through school zones.”
Guelph teacher honoured for her efforts to promote road safety
Guelph Mercury online
“Both individuals are exemplary road safety role models,” CAA community relations manager Tracy Nickleford said in the release. “CAA’s School Safety Patrol program has a long history of ensuring that children remain safe on their way to and from school, and in school zones, and it couldn’t be done without the work of individuals like Nolan and Wendy.”