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Tracy Marshall - CAA Club Group. Thornhill, ON, CA

Tracy Marshall Tracy Marshall

Manager, Community Relations | CAA South Central Ontario

Thornhill, ON, CANADA

Experienced leader that promotes road-user safety through educational campaigns and strategic partnerships.







CAA Recycle Drive




As the Manager of Community & Stakeholder Relations for CAA SCO, Tracy is responsible for overseeing a team that manages the organizations’ road safety programs and initiatives, including the CAA School Safety Patrol program. With a strategic focus on moving people safety, our road safety education and awareness campaigns are data driven and address relevant and current issues that are important to public, our stakeholders and CAA Members. These include, but not limited to, distracted driving, speeding and stunt driving, cycling safety, impaired driving, pedestrian safety, school zone safety, and Slow Down Move Over. Tracy has been with CAA SCO for 11 years in both marketing and advocacy roles.

Tracy also has a passion for volunteer and charity work, and leads the organizations’ Charity Advisory Committee.

Industry Expertise (2)


Program Development

Areas of Expertise (9)

Community Relations



Road Safety

Community Affairs

Corporate Social Responsbility

Road User Safety

School Zone Safety

CAA School Safety Patrol® Program

Education (3)

Canadian Centre for Diversity & Inclusion: Certificate, Foundations, Anti-Racism and Influencer 2021

University of Toronto, St. Michael's College: Certificate, Corporate Social Responsibility 2015

Wilfrid Laurier University: Honours B.B.A., Business/Marketing 1998

Media Appearances (2)

Only 37% of parents think roads around their child's school are safe - CAA

Barrie 360  online


CAA survey found just 37 per cent of parents think the roads around their child’s school are safe. The most common unsafe driving behaviours include speeding, double-parking, and stopping at undesignated areas. “We all have a role to play in keeping our school zones safe,” says Tracy Marshall, manager of community relations at CAA South Central Ontario (SCO). “These dangerous driving behaviours can lead to serious consequences, and CAA is urging motorists to slow down and follow the rules of the road when driving through school zones.”

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Guelph teacher honoured for her efforts to promote road safety

Guelph Mercury  online


“Both individuals are exemplary road safety role models,” CAA community relations manager Tracy Nickleford said in the release. “CAA’s School Safety Patrol program has a long history of ensuring that children remain safe on their way to and from school, and in school zones, and it couldn’t be done without the work of individuals like Nolan and Wendy.”

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