Tracy Sestili

Social Media Speaker | Strategist | Trainer Social Strand Media

  • San Francisco CA

Thought Leadership & Content Marketing Through Social Media

Contact

Social

Biography

CEO and founder of Social Strand Media, Tracy helps companies develop social media strategies that drive constituent engagement and business growth. Her primary focus is content marketing and thought leadership through the use of social media. A finalist two years in a row for the Social Media Examiner's Top 10 Social Media Blogs (2012 & 2013), and has had her work displayed in Facebook Studio.

She has developed and implemented social media strategies for a broad array of national and local brands in a variety of industries, including entertainment, legal, consumer, green/activism, and nonprofit.

Select clients include: Cisco Systems, After-School All-Stars, Coventry Woodworking & Design, Cypress Digital Media, and Fish & Richardson P.C.

See portfolio: http://socialstrand.com/clients/

Industry Expertise

Media - Online
Social Media

Areas of Expertise

Social Media
Twitter
Nonprofit
Facebook
Linkedin
Branding
Content Marketing
Thought Leadership

Accomplishments

Top 10 Social Media Blogs 2013 Finalist

2013-01-12

Social Strand Media beat out over 750 other blogs to be one of the 20 finalists in the Social Media Examiner's Top 10 Social Media Blogs 2013.

http://www.socialmediaexaminer.com/top-10-social-media-blog-finalists-2013-this-week-in-social-media/

Top 10 Social Media Blogs 2012 Finalist

2012-01-09

Social Strand Media blog beat out 570 other blogs to be one of the 20 finalists in Social Media Examiner's Top 10 Social Media Blogs 2012.

Outstanding Young Alumnus Award

2009-12-19

One of four recipients to receive the 2009 Outstanding Young Alumnus Award for her work in lung cancer. http://www.ship.edu/News/2009/12/Four_receive_Outstanding_Young_Alumnus_Award/

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Education

Shippensburg University

B.A.

Speech Communications & Government

Shippensburg University

B.A.

Speech Communications

Double major in Government and Speech Communications.

Affiliations

  • Women In Consulting
  • Women In Technology International
  • MarketingCamp

Testimonials

Marketing and Communications Manager

http://www.afterschoolallstars.org/

After-School All-Stars

Tracy was extremely knowledgeable about all aspects of social media and made great strides with After-School All-Stars’ campaigns in a short period of time. She was always quick to offer advice, guidance and recommendations on how to better our presence online. Great care and patience was taken to explain new tools and techniques. Tracy was always timely and responsive to emails and requests. I would definitely recommend her and work with her again in the future.

Global Head of Litigation

http://fr.com

Fish & Richardson P.C.

Tracy is a fantastic social media consultant who really tailors her advice to her audience (and provides fantastic empirical evidence to support her advice and proposed course of action). I’ve worked with Tracy in my capacity as the Global Head of Litigation for Fish & Richardson and believed the advice she gave our lawyers world wide on how to use social media effectively was invaluable and creative. I plan to hire her more to do 1:1 consulting (and to help me as well!). She also gives back by using her skills to help others and non-profit organizations. Hire her (but don’t take all her time as I plan to work with her as much as I can!!)

Filmmaker/Activist

http://tapestriesofhope.com/

Tapestries of Hope

Tracy is great. She knows what she is doing, on a deep level, has great ideas and executes. I have personally recommended to her to others because of this AND because she stays on top of trends, knows what is changing and can evaluate what is right for the individual. She is really really terrific. Besides her background and knowledge she has a great sense of humor and is fun to be around. : )

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Event Appearances

7 Things Businesses Can Talk About On Facebook & Twitter Besides Themselves

MarketingCamp  San Francisco, CA

2013-03-30

The Art of Social Media

MarketingCamp SV  Silicon Valley

2012-11-03

What Is Thought Leadership, Social Media Style And How Do I Develop It For My Business?

Business Marketing Association PR Roundtable  Palo Alto, CA

2012-07-18

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Sample Talks

How To Build Thought Leadership Through Social Media

Thought leadership is another buzzword often used by marketers and PR professionals who think that thought leadership is you hunting down and pitching the reporter.However, social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools – and have journalists seeking you out for commentary.

Learn what thought leadership really is, how to integrate into your PR strategy using social media, and how to go beyond the whitepaper.

Personal Branding: How To Get Noticed In Your Industry

You work hard and you should have some notoriety for what you know and deliver on a daily basis. Having a strong personal brand will help you stand out in a crowd. Learn how to leverage social media to gain traction in your career or land your dream job.

How to Leverage Social Media for Career Success

Social media can make or break a career, but it can also help build one. Explore how to use social media tools for more than what they were intended and how to avoid career pitfalls.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$0 to $3000*Will consider certain engagements for no fee