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Tunisha Singleton, PhD - Fielding Graduate University. Los Angeles, CA, US

Tunisha Singleton, PhD Tunisha Singleton, PhD

Adjunct Faculty - Media Psychology | Fielding Graduate University

Los Angeles, CA, UNITED STATES

Emerging Media Communications | Fan Identification and Consumer Behavior | Storytelling and Brand Strategy

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Biography

Tunisha Singleton, PhD is a marketing communications professional with over 10 years of experience blended in business development, strategic partnerships, creative services and brand management. Like a 1-2 punch, Dr. Singleton is equally seasoned in data insight and marketing strategy with an eye to turn blue sky ideas into tangible results.

In 2017, she earned a Ph.D. in Media Psychology, specializing in fan identification and digital disruption in sports/eSports. She consults within various industries including sports marketing, social advocacy, e-commerce, and immersive technology. In her work with clients, Dr. Singleton has helped with consumer growth and retention, identifying new whitespace opportunities leveraging tech innovation, and ways to refine content strategies in order to meet today’s patterns of media consumption and brand engagement.

Dr. Singleton is also an Adjunct Faculty member at Fielding Graduate University in the Media Psychology program.

Industry Expertise (8)

Media Production Social Media Media - Online Education/Learning Entertainment Program Development Health and Wellness Research

Areas of Expertise (16)

Brand Development Audience Engagement Fan Identification Consumer Behavior Organizational Psychology Sports Media & Marketing Strategic Storytelling Content Development and Ideation Narrative Persuasion Immersive Technology Marketing Writing Sports eSports Branding E-Commerce

Accomplishments (2)

(2016) Mike R. Neal Legacy Award, Department of Media Psychology, Fielding Graduate University (professional)

The Michael R. Neal Legacy Award is given annually to students who demonstrate outstanding academic achievement, media innovation and collaboration with and support of fellow media scholars.

(2005) Diversity Outreach Coordinator, Chancellor Undergraduate Program, UC Santa Cruz (professional)

UC Santa Cruz is committed to furthering the cultural and social diversity of its campus community and to cultivating an inclusive campus climate. The Diversity Outreach Coordinator is an outstanding student appointed to work with the Chancellor's office to achieve these goals.

Education (3)

Fielding Graduate University: PhD, Media Psychology, 2017

San Diego State University: MA, TV, Film & New Media Production, 2007

University of California, Santa Cruz: BA, Film & Digital Media, 2005

Affiliations (4)

  • American Psychological Association (APA) Division 46: Society of Media Psychology and Technology : Co-Chair Student Committee 2014-2016
  • American Psychological Association (APA) Division 47: Exercise and Sport Psychology : Member
  • Women in Sports and Events (WISE) LA Chapter : Member
  • Sports and Entertainment Alliance in Technology (SEAT) : Member

Event Appearances (2)

Stealth VR through the Application of Neuroscience and Cognitive Psychology

(2016) Digital Hollywood, Spring Conference  Los Angeles, CA

Foundations of Media Psychology and Evolution

(2016) Collegiate Anthropology Society of Los Angeles Valley College  North Hollywood, CA

Research Focus (5)

Digital Fandomonium: Psychology-Based Engagement and Media Strategy in Sports

While being a sports fan is not a new concept, what has changed are the ways in which we identify, consume, and experience sport. New technologies and digital trends are shaping the game on a global level. And fans, athletes, and brands alike need to adjust. This presentation explores the evolution of sports media consumption and underlines the impact digital technology has on brand building and fan engagement.

The Psychology of Selfie Culture

Selfies are technology-enabled self-portraits. While their frequency implies a normative shift in behavior and the acceptance of self-representation and self-narrative, the social perception of selfies and selfie-taking varies from positive to pejorative. A research team at Fielding Graduate University is deconstructing the meaning and use of the act of selfie-taking in the realms of positive psychology, sports culture, and self-empowerment.

Digital Media Expansion in Sports

Digital media expansion in sports live/traditional/digital viewing spaces, in regards to customizable experiences and spreadable content per the new requirements of sports.

Brand and Organizational Psychology

Brand and organizational psychology as it pertains to the user experience, constructing meaning through narrative, and eliciting emotion.

Social and Cultural Anthropology

The Evolution of Fandom

Using filters of social and cultural anthropology to explore the evolution of fandom in media, sport, and community schemas.

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