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Tunisha Singleton, PhD - Fielding Graduate University. Los Angeles, CA, US

Tunisha Singleton, PhD Tunisha Singleton, PhD

Adjunct Faculty - Media Psychology | Fielding Graduate University


Constructing meaning, messages, and experiences in traditional and digital media spaces



Tunisha Singleton is a doctoral candidate in the Media Psychology PhD program at Fielding Graduate University (2017). She currently serves as adjunct faculty in the Brand Psychology and Social Storytelling certificate program at Fielding.

Singleton received the 2016 Mike R. Neal Legacy Award for outstanding academic achievement, media innovation and collaboration with--and support of--fellow media scholars.

With a Bachelor of Arts in Film and Radio, and a Master of Arts in TV/Film/New Media Production, Singleton has a storytelling orientation. She bridges application with theory inside forward-thinking and creative academic environments.

Living in Los Angeles, Singleton continues to work as an entertainment professional, and has produced several projects in traditional and new media. She also works as a consultant for content development and digital media marketing.

Singleton's research interests include organizational psychology; social proof; functions of perception and sensation within narrative messaging; and the relationship between digital engagement and self-empowerment. Her current research focuses on how experiences are constructed in American sports culture, with special attention to social and immersive media, narrative transportation, and the impacts of field/societal issues on identity, affiliation, and patterns of media consumption.

Industry Expertise (8)

Education/Learning Research Health and Wellness Media - Online Media Production Program Development Social Media Writing and Editing

Areas of Expertise (7)

Experience Building Convergence of Sports and Society Team Affiliation/Group Membership Attitudinal and Behavioral Commitments Narrative Storytelling Social and Digital Media Brand/Organizational Psychology

Accomplishments (2)

(2016) Mike R. Neal Legacy Award, Department of Media Psychology, Fielding Graduate University (professional)

The Michael R. Neal Legacy Award is given annually to students who demonstrate outstanding academic achievement, media innovation and collaboration with and support of fellow media scholars.

(2005) Diversity Outreach Coordinator, Chancellor Undergraduate Program, UC Santa Cruz (professional)

UC Santa Cruz is committed to furthering the cultural and social diversity of its campus community and to cultivating an inclusive campus climate. The Diversity Outreach Coordinator is an outstanding student appointed to work with the Chancellor's office to achieve these goals.

Education (3)

Fielding Graduate University: PhD, Media Psychology, 2017

San Diego State University: MA, TV, Film & New Media Production, 2007

University of California, Santa Cruz: BA, Film & Digital Media, 2005

Affiliations (4)

  • American Psychological Association (APA) Division 46: Society of Media Psychology and Technology : Co-Chair Student Committee 2014-2016
  • American Psychological Association (APA) Division 47: Exercise and Sport Psychology : Member
  • Women in Sports and Entertainment (WISE) LA Chapter : Member
  • Sports and Entertainment Alliance in Technology (SEAT) : Member

Event Appearances (2)

Stealth VR through the Application of Neuroscience and Cognitive Psychology

(2016) Digital Hollywood, Spring Conference  Los Angeles, CA

Foundations of Media Psychology and Evolution

(2016) Collegiate Anthropology Society of Los Angeles Valley College  North Hollywood, CA

Research Focus (4)

The Psychology of Selfie Culture

Selfies are technology-enabled self-portraits. While their frequency implies a normative shift in behavior and the acceptance of self-representation and self-narrative, the social perception of selfies and selfie-taking varies from positive to pejorative. A research team at Fielding Graduate University is deconstructing the meaning and use of the act of selfie-taking in the realms of positive psychology, sports culture, and self-empowerment.

Digital Media Expansion in Sports

Digital media expansion in sports live/traditional/digital viewing spaces, in regards to customizable experiences and spreadable content per the new requirements of sports.

Brand and Organizational Psychology

Brand and organizational psychology as it pertains to the user experience, constructing meaning through narrative, and eliciting emotion.

Social and Cultural Anthropology

The Evolution of Fandom

Using filters of social and cultural anthropology to explore the evolution of fandom in media, sport, and community schemas.