Media
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Biography
Veronika is the CEO and Founder of inSparq.com, an ecommerce technology company. In her 12-year career as an Internet executive for AOL and Jumptap, Veronika Sonsev has built new business lines, developed strategic partnerships and launched international markets.
She is also the Founder of Women in Wireless, a non-profit empowering and developing female leaders in mobile and digital media. Veronika is also the Co-Founder of Women Innovate Mobile, a startup accelerator for women-founded companies in mobile technology.
Veronika earned an MBA from The Wharton School of the University of Pennsylvania and a BA in Economics from American University. Veronika blogs about her startup experience at www.12monthstolaunch.com.
Industry Expertise (10)
Social Media
Women
Business Services
Information Technology and Services
Internet
IT Services/Consulting
Investment Management
Media - Online
Management Consulting
Wireless
Areas of Expertise (8)
Startups and Investment Management
Entrepreneurship
Mobile Technology and Wireless
Financial Forecasting and Planning
Operations Management
Customer Development Strategies
Women in the Tech Sector
E-Commerce Strategies
Accomplishments (5)
Recipient - Top 50 Women to Watch in Tech (professional)
Veronika was recently named one of the Top 50 Women to Watch in Tech by Femmeonomics.
Recipient - Mobile Women to Watch 2012 (professional)
Veronika was recently named one of the Mobile Women to Watch 2012 by Mobile Marketer.
Co-Founder - Women Innovate Mobile (professional)
Women Innovate Mobile (WIM) is the first startup accelerator and mentorship-driven program designed for women-founded companies in mobile technology. WIM's goal is to provide women entrepreneurs with the guidance, feedback and connections needed to make their startups best in class companies and formidable business concerns.
Co-Founder - Women in Wireless (professional)
The mission of Women in Wireless is to empower and develop female leaders in mobile & digital media. We do this through leadership development, mentoring, inspirational series of panels and webinars, job boards, philanthropic support for relevant charities and networking events.
CEO & Founder - inSparq (professional)
inSparq helps daily deal and ecommerce sites grow sales by optimizing the sharing experience. The inSparq solution consists of an easy-to-integrate sharing widget and actionable analytics designed for sites to gain insight on customer behavior and increase virality. inSparq is a NY-based company founded by an experienced team of entrepreneurs.
Education (2)
Wharton School of the University of Pennsylvania: MBA 2005
American University: Bachelor of Arts, Economics 1997
Links (9)
- Mobile Marketer's Mobile Women to Watch 2012
- Interview with Veronika Sonsev
- Women in Wireless - Twitter
- Seeking Female Founders In The Tech Startup Scene
- inSparq
- Women Innovate Mobile
- Women in Wireless
- Making History helping Women Innovate Mobile
- Disrupting Display Advertising: It’s Only the Beginning for Social and Mobile
Event Appearances (7)
Women in Technology: Breaking New Ground
New York Technology Council Event Series New York City
2012-05-02
Social Shopping & Social Discovery: Latest Developments
Social Discovery Conference San Francisco, California
2012-08-06
The Career Woman’s Journey: A Traveler’s Guide
First Annual Wharton Women in Business Alumnae Conference The Wharton School, University of Pennsylvania
2010-01-28
Social Shopping: Friends Don’t Let Friends Buy Alone
Daily Deal Summit New York City
2012-04-17
Entrepreneurship: Dreaming Big and Innovating for the Future
13th Annual Wharton Women in Business Conference Philadelphia, Pennsylvania
2011-10-07
Mobile Start-Ups: Present and Future
Startup Roundtable Series New York City
2012-02-02
Social Commerce: Beyond Facebook
Fashion Digital New York New York, NY
2012-10-10
Sample Talks (4)
Women in Technology: Breaking New Ground
The technology space has long been a "boy’s club," but in the last decade the industry has seen a surge of women entrepreneurs that are breaking new ground. This presentation will address the challenges and successes of building a technology business. Topics will include scaling and selling a company, finding investors vs bootstrapping, opportunities in mobile, effective management styles, cultivating leadership skills, and what women can expect as the technology industry continues to evolve.
Social Shopping: Friends Don’t Let Friends Buy Alone
The marketing landscape has changed for ecommerce. Customer acquisition costs are rising. There are lower barriers to entry, which mean more competition. And, it is easy for even the most loyal customers to defect to competitors. With these trends, it is easy for an ecommerce site to get concerned. This presentation will explain the benefits of social commerce and provide concrete solutions that any ecommerce site can implement in order to grow customer referrals.
Entrepreneurship: Dreaming Big and Innovating for the Future
In popular imagination, entrepreneurs are risk-loving dreamers who are born, and not made. In reality, entrepreneurs are creative problem solvers who apply leadership and persistence to build innovative solutions to un-met market opportunities. What are the challenges and opportunities of pursuing an entrepreneurial career path? What skills can you develop and what will you learn on the job — whether you want to or not? This presentation will focus on innovation & leadership in the tech sector.
The Rise of the Mobile Web
Mobile is leveling the playing field across the globe, and women are leading that charge of adoption. Hear from industry leader and inSparq CEO Veronika Sonsev as she discusses the opportunities available in the mobile space, and how they are contributing to success for businesses across the retailing landscape.
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