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Morgan Ward - Emory University, Goizueta Business School. Atlanta, GA, US

Morgan Ward Morgan Ward

Assistant Professor of Marketing | Emory University, Goizueta Business School





Morgan Ward completed her Ph.D. in Marketing at the University of Texas at Austin’s McCombs School of Business in 2010. Prior to joining the faculty at Emory in 2016, Ward held a faculty position at Southern Methodist University’s Cox School of Business. Ward’s primary research focus is consumer behavior. Her articles have been published in a number of leading journals including Journal of Consumer Research and Journal of Marketing Research.

Areas of Expertise (1)


Education (1)

McCombs School of Business, University of Texas at Austin: Ph.D., Marketing 2010

Media Appearances (3)

Think you’re a great gift-giver? Probably not

CNN  online


“We rarely get honest feedback about gifts we have given, so most of us have no idea if we are presenting gifts that people like.”

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Emory professor explains why we get — and give — such bad Christmas gifts

The Atlanta Journal-Constitution  online


Forget “Grandma Got Run Over by a Reindeer.”

Hands-down the most annoying refrain of the holiday season is someone whining,”What do you want for Christmas?”

(Followed closely by your own falsely sincere “Thanks, I love it” for that “Fruitcake of the Month” club subscription).

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Goizueta Business School welcomes new faculty

Emory Business  online


Goizueta welcomes new faculty including (from left to right) Vilma Todri, assistant professor of information systems & operations management; Rohan Ganduri, assistant professor of finance; Jesse Bockstedt, associate professor of information systems & operations management; Cassandra Estep, assistant professor of accounting; Karl Schuhmacher, assistant professor of accounting; Inyoung Chae, assistant professor of marketing; Demetrius Lewis, assistant professor of organization & management; Morgan Ward, assistant professor of marketing; and Tian Heong Chan, assistant professor of information systems & operations management. John Kim, not pictured, is a lecturer in organization & management.

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