Warren has more than 25 years of industry analysis and market research experience consulting and executing research programs for global B2B and consumer-oriented tech and non-tech firms. Warren combines methodological expertise in quantitative and qualitative research with IT analyst experience. He is currently focusing on AI/machine learning implementation as well as executing custom sales & marketing support and thought leadership projects for clients. Warren’s research priorities for AI/machine learning include process and workflow change as well as the use of these technologies in digital transformation initiatives.
Prior to returning to IDC, Warren was Director of B2B Research at Leger Marketing, Director of Research for Leger Marketing's Consumer Insights and Technology practice, Lead Technology Analyst at The Strategic Counsel, and in his original tenure at IDC Canada, Lead Software Market Analyst. Warren also worked at The Research Board strategic IT consultancy subsidiary of Gartner in NY and had a merchant banking stint in Europe. He personally moderates over 100 focus groups, panel discussions, sales education sessions and In-Depth Interviews per year and has extensive experience delivering provoking thought leadership research and working with customers' marketing and sales teams.
Areas of Expertise (10)
Market assessment and segmentation
Message and value proposition testing
Thought leadership research
Business and Consumer Buying Behaviour
Qualitative Market Research
Associated IDC Services (2)
- Canadian Artificial Intelligence and Analytics Solutions
- Canada: Future of Intelligence
Queens Univsersity: Bachelor's Degree, Commerce
Media Appearances (11)
Rebooting After the Pandemic
Inside Logistics print
As supply chain operators contemplate their post-pandemic future, many are seeing uncertainty as the new normal. This changing how they view automation. Most of the activity is being undertaken by larger companies that already had automation agendas and have been able to increase their market share during the pandemic. " The big-box stores are still open for shopping everywhere and they're doing a really great business within their distribution centers", says Warren Shiau, Vice President of research at IDC Canada. “ So even though the Canadian distribution centres are still, for the most part, manual, the Costcos and the Amazons are trying to implement as much automation as possible.”
More than 90,000 join IBM for Digital Think conference
IT World Canada
“Being able to pull everything together for real-time automated analysis and response, do contextual comparison and analysis to past IT incidents, narrow down on cause and provide courses of action for remediation while having all of this documented, back traceable and automated – it’s obviously hugely promising,” according to IDC Canada research vice-president Warren Shiau. “Speed and efficiency in analysis and response in IT areas like ops and cybersecurity is really where AI is finding a big value proposition.”
SAS seeing a 105% growth in AI revenue is no mistake, says IDC
IT World Canada
SAS Institute is successfully differentiating itself from tech giants like IBM and Google when it comes to the development of artificial intelligence, according to one of IDC’s research leaders.
Canada's navy is developing an AI voice assistant for warships, but don't worry: It won’t control the weapons
The Canadian Forces is experimenting with a voice assistant that could be used on the bridge of combat vessels, but don’t expect to hear “Hey Siri, fire the guns!” aboard a warship anytime soon. But depending on how broadly you define “artificial intelligence,” the technology is probably already finding its way into Canadian weapons systems, according to Warren Shiau, who focuses on artificial intelligence as research vice-president with IDC Canada. “Artificial intelligence” is a bit of a loose catch-all term for many different technologies that use machine learning software to improve technology.
Arrival of fibre optics puts squeeze on lower-priced internet service providers
The Toronto Star
[...] there’s a limit to the effect of lower prices on the indies, says Warren Shiau, vice-president of research at IDC Canada. He suggests consumers are willing to pay what Bell, Rogers and Telus are charging for various reasons, including consumer complacency. “The resellers provide significant cost savings, typically in the area of 25 per cent for similar service, but relatively speaking their share of the market is minuscule,” he says.
Beyond the vacuum: Dyson banks on brand power, R&D in effort to transform into tech powerhouse
Financial Post online
It’s hard not to think of vacuum cleaners when Dyson Ltd. comes up in conversation, but the U.K.-based company has released a slew of other products in its 31-year history including bladeless fans, hand dryers and robotic cleaners.
Letgo smartphone app looks to disrupt online classifieds market in Canada
The Globe and Mail
For sale: Canadian online classifieds customers, lightly used, still in good condition, free to a good home o.b.o. The online classifieds business in Canada, a sleepy if lucrative sector dominated by eBay-owned Kijiji’s desktop-friendly web site, sees its only real competition from startups such as VarageSale or Facebook buy and sell groups or barter groups like Bunz. Enter Letgo, a new and well-funded smartphone app-based service with deep roots in the global online classifieds business and a very strong launch story in the U.S. market.
This year may be the last time Canadians can't watch U.S. Super Bowl commercials
CRTC spokeswoman Patricia Valladao said in an email that Canadian commercials will still be available on Canadian channels and there is nothing prohibiting Canadian advertisers from buying time on the U.S. broadcast -- although she noted that would be expensive. Warren Shiau, a consumer analyst with IDC Canada, said watching the Super Bowl commercials has become an important pop-culture experience and few Canadians will miss the local ads.
Black Friday losing appeal for cross-border shoppers
CBC News online
Friday's shopping event could also be losing steam because retailers now offer sales year-round, instead of focusing on traditional shopping days like Black Friday or Boxing Day in Canada, according to Warren Shiau, the director of buyer behaviour research at IDC Canada, a market research firm.
Kijiji, a Flop in the U.S., Rules Online Classifieds in Canada
New York Times
If Kijiji is remembered at all in the United States, it is probably as one of eBay’s unsuccessful attempts to challenge Craigslist in online classified ads. But in Canada, Kijiji is now practically synonymous with classifieds.
Are games on Apple's App Store curated or censored?
Thoughtful games that attempt to deliver social commentary and tackle difficult political topics may be on the rise, but players who limit their gaming to offerings available in Apple Inc.’s App Store probably wouldn’t know it.
Event Appearances (3)
AI: Process Automation
IDC Directions 2019 Canada Toronto
AI in Practice; The Market for AI; Preparing the Foundation for AI
Executive Pairing: Wine Tasting & AI Toronto
AI Reality Check: Practical Problems Encountered in Driving Insight from Data
IDC Canada Executive Council 2018 Toronto Region Board of Trade, Toronto
Canadian AI Perception and BudgetingIDC Canada
This IDC Survey provides Canadian tech buyer AI perception, adoption, and budgeting indications. IT and LOB decision-maker perception of what AI includes is explored, as well as how they see AI being adopted and budgeted for in their organizations. While tech buyers associate AI with traditional big data–based AI model development, they also associate it with embedded/bundled/low-code/no-code AI, which will likely drive Canadian AI market volume. Very little AI spending, however, is hard budgeted, making market growth rates susceptible to high variability.
Canadian Industry/Sector-Specific Use Cases and Targeting of AI-Related Technologies for ROIIDC Canada
This IDC Survey provides survey results for Canadian AI use case adoption indications, based on AI-related technologies being identified as key ROI sources for industry-specific digital initiatives. The industries covered in this document are government, healthcare, financial services, manufacturing, retail, and transportation. The survey results show the AI-related technologies prioritized by specific industries as key medium-term (two to three years) ROI generators and the digital initiative areas targeted for generating the ROI.
Element AI's Acquisition by ServiceNow is Proof Canadian Industrial Policy on AI Needs to ChangeIDC Canada Blog
Read insights on ServiceNow's recent acquisition and how this move can start a conversation on key elements that can help improve Canada's industrial policy on artificial intelligence
Canadian Artificial Intelligence Software and Platforms Forecast, 2020–2024IDC Canada
Warren Shiau, Vijay Kumar
This IDC study presents a view of Canadian AI software and platforms market revenue from the historical year 2019 through the 2020–2024 forecast period. "Strong growth of approximately 16% per year is forecast for the Canadian AI software market over the 2020–2024 period, with the total market size reaching C$8.2 billion in 2024 at a CAGR of 15.8%," says Warren Shiau, research vice president, AI and Analytics at IDC Canada. "From automating finding the best route through traffic to getting the closest free parking spot for consumers to hidden AI adoption for business like automated human resources capabilities within an organizationwide human capital management (HCM) system, AI-driven automation is increasingly anywhere you look deep enough."
AI in Canadian Healthcare — The COVID-19 PerspectiveIDC Canada
This IDC Perspective discusses COVID-19's effect on AI spend in the Canadian healthcare system. Process- and workﬂow-speciﬁc AI solutions drive monetarily quantiﬁable benefits right now by utilizing the existing healthcare IT infrastructure. IDC believes that COVID-19 realities will drive Canadian healthcare IT investment toward operationally feasible and attractive process and workflow solutions. IDC expects healthcare AI spend to be concentrated on improving process and workflow in three primary areas: monitoring and diagnostics, clinical and patient data, and care intake and delivery (i.e., "digital front door" solutions). "Development of a coordinated strategic approach to pandemic management incorporating mass public testing, data and tracking/tracing requirements, methods of obtaining data, privacy exemptions, data aggregation and management, analysis/modeling and use of AI, and other critical factors such as political support, free federal/interprovincial data flow, and funding is a prerequisite to any major pandemic-related AI spending boosts in Canada," says Warren Shiau, research vice president, Artificial Intelligence, IDC Canada.
Element AI Agrees to Be Acquired by ServiceNow: Canadian PerspectiveIDC Canada
This IDC Market Note discusses the Canadian implications of Element AI agreeing to be acquired by ServiceNow. ServiceNow's acquisition of Element AI combines process and workflow expertise with AI development skill sets in a way that addresses Canadian market realities for AI operational implementation and has significant potential to accelerate Canadian business' digital transformation and AI adoption. But without government policy support to develop critical commercialization skill sets, our homegrown AI stars face more challenges than necessary in becoming viable international competitors.
IDC FutureScape: Worldwide Artificial Intelligence 2021 PredictionsIDC
Ritu Jyoti, Shane Rau, Jessie Danqing Cai, Philip Carnelley, Maureen Fleming, Tim Grieser, Jennifer Hamel, Nobuko Iisaka, Peter Rutten, David Schubmehl, Warren Shiau, Hayley Sutherland, Jack Vernon, Neil Ward-Dutton, Mary Wardley, Yanxia Lu, Christopher Lee Marshall
This IDC study provides IDC's 2021 top 10 predictions for artificial intelligence (AI). "Artificial intelligence is the most disruptive innovation of our lifetime. AI is not just 'nice to have' anymore. The global pandemic has accelerated AI adoption, and it is becoming ubiquitous across all business processes," says Ritu Jyoti, program vice president, Artificial Intelligence Research at IDC. "AI solutions powered by machine learning, conversational AI, and computer vision are at the forefront of business resiliency, accelerated innovation, and transformative customer and employee experiences."
Canadian AI Perception and Adoption Through Enterprise Applications and Analytics VendorsIDC Canada
This IDC Market Presentation provides Canadian tech buyer AI perception and adoption indications. IT and LOB decision-maker perception of what defines AI is explored, as are their indications of how AI will be adopted in their organizations. The survey results indicate tech buyers treat analytics as AI when recommendations and predictions are present (prescriptive and predictive analytics) and embedded/bundled AI (for process automation, cognitive functionalities, operational use cases, etc.) is likely to be the primary driver of Canadian AI adoption.
Canadian Industry Targeting of AI-Related Technologies for ROI, 2019IDC Canada
This IDC Survey provides Canadian AI use case adoption indications based on AI technologies being identified as key ROI sources for industry-specific digital initiatives. The industries covered in this document are retail, transportation, utilities, government, financial services, healthcare, and manufacturing. The survey results show the AI-related technologies identified by specific industries as key potential ROI generators and the digital initiative areas targeted for generating the ROI.
SAS-Microsoft Azure Strategic Partnership: Canadian ImplicationsIDC Canada
This IDC Market Note discusses the Canadian implications of SAS-Microsoft Azure strategic partnership. The SAS-Microsoft strategic partnership is a powerful combination of SAS' industry-specific operational process/workflow analytics with Dynamics 365, Microsoft [Office] 365, Microsoft Power [Business Applications] Platform, and Microsoft Azure/Synapse Analytics. SAS fully integrated with Microsoft's key business applications on Azure leverages SAS' proven operational analytics/AI and industry expertise with Microsoft's applications and cloud/AI platform strength. The two vendors' partnership has significant potential to accelerate Canadian AI and advanced analytics adoption.
The Pandemic and AI in Canadian Healthcare | Part 2IDC Canada Blog
Canadian healthcare AI adoption will be accelerated by operational efficiencies pressure. Explore the impact to AI spending as a result of pandemic with IDC Canada's Warren Shiau.
The Pandemic and AI in Canadian Healthcare | Part 1IDC Canada Blog
Explore two innovative AI solutions and key factors to help boost AI spending in Canada with IDC's Warren Shiau
Canadian Big Data and Analytics Software Forecast, 2020–2023IDC Canada
Warren Shiau, Vijay Kumar
This IDC study examines the Canadian Big Data and analytics software market in terms of software spending and market developments. "The Canadian Big Data and analytics (BDA) software market reached $2,098.2 million in 2018 and is expected to grow at a five-year CAGR of 9.4%. BDA is a foundational market for digital transformation, but operationalizing data science investment fails too often. That's the issue tech vendors need to help customers address," says Warren Shiau, research vice president, Business Insights, IDC Canada.