Warren has more than 20 years of industry analysis and market research experience consulting and executing research programs for global B2B and consumer-oriented tech and non-tech firms. Warren combines methodological expertise in quantitative and qualitative research with IT analyst experience. He is currently focusing on AI/machine learning implementation as well as executing custom sales & marketing support and thought leadership projects for clients. Warren’s research priorities for AI/machine learning include process and workflow change as well as the use of these technologies in digital transformation initiatives.
Prior to returning to IDC, Warren was Director of B2B Research at Leger Marketing, Director of Research for Leger Marketing's Consumer Insights and Technology practice, Lead Technology Analyst at The Strategic Counsel, and in his original tenure at IDC Canada, Lead Software Market Analyst. Warren also worked at The Research Board strategic IT consultancy subsidiary of Gartner in NY and had a merchant banking stint in Europe. He personally moderates over 100 focus groups, panel discussions, sales education sessions and In-Depth Interviews per year and has extensive experience delivering provoking thought leadership research and working with customers' marketing and sales teams.
Areas of Expertise (9)
Qualitative Market Research
Business and Consumer Buying Behaviour
Thought leadership research
Message and value proposition testing
Market assessment and segmentation
Associated IDC Services (2)
- Canadian Artificial Intelligence and Analytics Solutions
- Canada: Future of Intelligence
Queens Univsersity: Bachelor's Degree, Commerce
Media Appearances (12)
The Pandemic and AI in Canadian Healthcare | Part 2
IDC Canada - Blog online
Explore the impact to AI spending as a result of pandemic with IDC Canada's Warren Shiau.
The Pandemic and AI in Canadian Healthcare | Part 1
IDC Canada - Blog online
Explore two innovative AI solutions and key factors to help boost AI spending in Canada with IDC's Warren Shiau
More than 90,000 join IBM for Digital Think conference
IT World Canada
“Being able to pull everything together for real-time automated analysis and response, do contextual comparison and analysis to past IT incidents, narrow down on cause and provide courses of action for remediation while having all of this documented, back traceable and automated – it’s obviously hugely promising,” according to IDC Canada research vice-president Warren Shiau. “Speed and efficiency in analysis and response in IT areas like ops and cybersecurity is really where AI is finding a big value proposition.”
SAS seeing a 105% growth in AI revenue is no mistake, says IDC
IT World Canada
SAS Institute is successfully differentiating itself from tech giants like IBM and Google when it comes to the development of artificial intelligence, according to one of IDC’s research leaders.
Canada's navy is developing an AI voice assistant for warships, but don't worry: It won’t control the weapons
The Canadian Forces is experimenting with a voice assistant that could be used on the bridge of combat vessels, but don’t expect to hear “Hey Siri, fire the guns!” aboard a warship anytime soon. But depending on how broadly you define “artificial intelligence,” the technology is probably already finding its way into Canadian weapons systems, according to Warren Shiau, who focuses on artificial intelligence as research vice-president with IDC Canada. “Artificial intelligence” is a bit of a loose catch-all term for many different technologies that use machine learning software to improve technology.
Arrival of fibre optics puts squeeze on lower-priced internet service providers
The Toronto Star
[...] there’s a limit to the effect of lower prices on the indies, says Warren Shiau, vice-president of research at IDC Canada. He suggests consumers are willing to pay what Bell, Rogers and Telus are charging for various reasons, including consumer complacency. “The resellers provide significant cost savings, typically in the area of 25 per cent for similar service, but relatively speaking their share of the market is minuscule,” he says.
Beyond the vacuum: Dyson banks on brand power, R&D in effort to transform into tech powerhouse
Financial Post online
It’s hard not to think of vacuum cleaners when Dyson Ltd. comes up in conversation, but the U.K.-based company has released a slew of other products in its 31-year history including bladeless fans, hand dryers and robotic cleaners.
Letgo smartphone app looks to disrupt online classifieds market in Canada
The Globe and Mail
For sale: Canadian online classifieds customers, lightly used, still in good condition, free to a good home o.b.o. The online classifieds business in Canada, a sleepy if lucrative sector dominated by eBay-owned Kijiji’s desktop-friendly web site, sees its only real competition from startups such as VarageSale or Facebook buy and sell groups or barter groups like Bunz. Enter Letgo, a new and well-funded smartphone app-based service with deep roots in the global online classifieds business and a very strong launch story in the U.S. market.
This year may be the last time Canadians can't watch U.S. Super Bowl commercials
CP 24 online
CRTC spokeswoman Patricia Valladao said in an email that Canadian commercials will still be available on Canadian channels and there is nothing prohibiting Canadian advertisers from buying time on the U.S. broadcast -- although she noted that would be expensive. Warren Shiau, a consumer analyst with IDC Canada, said watching the Super Bowl commercials has become an important pop-culture experience and few Canadians will miss the local ads.
Black Friday losing appeal for cross-border shoppers
CBC News online
Friday's shopping event could also be losing steam because retailers now offer sales year-round, instead of focusing on traditional shopping days like Black Friday or Boxing Day in Canada, according to Warren Shiau, the director of buyer behaviour research at IDC Canada, a market research firm.
Kijiji, a Flop in the U.S., Rules Online Classifieds in Canada
New York Times
If Kijiji is remembered at all in the United States, it is probably as one of eBay’s unsuccessful attempts to challenge Craigslist in online classified ads. But in Canada, Kijiji is now practically synonymous with classifieds.
Are games on Apple's App Store curated or censored?
Thoughtful games that attempt to deliver social commentary and tackle difficult political topics may be on the rise, but players who limit their gaming to offerings available in Apple Inc.’s App Store probably wouldn’t know it.
Event Appearances (3)
AI: Process Automation
IDC Directions 2019 Canada Toronto
AI in Practice; The Market for AI; Preparing the Foundation for AI
Executive Pairing: Wine Tasting & AI Toronto
AI Reality Check: Practical Problems Encountered in Driving Insight from Data
IDC Canada Executive Council 2018 Toronto Region Board of Trade, Toronto
This IDC Market Presentation provides Canadian tech buyer AI perception and adoption indications. IT and LOB decision-maker perception of what defines AI is explored, as are their indications of how AI will be adopted in their organizations. The survey results indicate tech buyers treat analytics as AI when recommendations and predictions are present (prescriptive and predictive analytics) and embedded/bundled AI (for process automation, cognitive functionalities, operational use cases, etc.) is likely to be the primary driver of Canadian AI adoption.
This IDC Survey provides Canadian AI use case adoption indications based on AI technologies being identified as key ROI sources for industry-specific digital initiatives. The industries covered in this document are retail, transportation, utilities, government, financial services, healthcare, and manufacturing. The survey results show the AI-related technologies identified by specific industries as key potential ROI generators and the digital initiative areas targeted for generating the ROI.
This IDC Market Note discusses the Canadian implications of SAS-Microsoft Azure strategic partnership. The SAS-Microsoft strategic partnership is a powerful combination of SAS' industry-specific operational process/workflow analytics with Dynamics 365, Microsoft [Office] 365, Microsoft Power [Business Applications] Platform, and Microsoft Azure/Synapse Analytics. SAS fully integrated with Microsoft's key business applications on Azure leverages SAS' proven operational analytics/AI and industry expertise with Microsoft's applications and cloud/AI platform strength. The two vendors' partnership has significant potential to accelerate Canadian AI and advanced analytics adoption.
Warren Shiau, Vijay Kumar
This IDC study examines the Canadian Big Data and analytics software market in terms of software spending and market developments. "The Canadian Big Data and analytics (BDA) software market reached $2,098.2 million in 2018 and is expected to grow at a five-year CAGR of 9.4%. BDA is a foundational market for digital transformation, but operationalizing data science investment fails too often. That's the issue tech vendors need to help customers address," says Warren Shiau, research vice president, Business Insights, IDC Canada.
This IDC Market Presentation provides Canadian AI use case adoption indications, based on AI-technologies being identified as key ROI sources for industry-specific digital initiatives. The industries covered in this document are government, financial services, healthcare, and manufacturing. The survey results show deep learning and simple machine learning/stats-based algorithms tied to industry-specific digital initiatives that are based in use cases that are being implemented today.
Ritu Jyoti, Philip Carnelley, Jennifer Hamel, Christopher Lee Marshall, Shane Rau, Peter Rutten, David Schubmehl, Hayley Sutherland, Alan Webber, Jessie Danqing Cai, Alejandro Florean, Nobuko Iisaka, Yanxia Lu, Scott Lundstrom, Warren Shiau, Thomas Vavra, Ali Zaidi
This IDC study provides IDC's 2020 top 10 predictions for artificial intelligence (AI). "Artificial Intelligence is poised to be more prolific and span every aspect of our lives and business. AI disrupters will enjoy a differentiated and sustainable measure of success ranging from superior customer engagements, accelerated rates of innovation, higher competitiveness, higher margins, and productive employees. Organizations worldwide must evaluate their vision and transform their people, processes, technology, and data readiness to unleash the power of AI and thrive in the digital era," said Ritu Jyoti, program vice president, Artificial Intelligence Strategies. "However, AI's rate of adoption will be challenged by evolving national regulations, a lack of an ethical foundation, and a lack of transparent and self-explaining algorithms critical for the trust and avoidance of unintended negative outcomes."
Warren Shiau, Vijay Kumar
This IDC study presents a view of Canadian AI software market revenue from the historical year 2018 through the 2019–2023 forecast period. "Strong growth of approximately 30% per year is forecast for the Canadian AI software market over the 2019–2023 period, with total market size reaching $847 million in 2023 at a CAGR of 31.2%," says Warren Shiau, research vice president, Business Insights, IDC Canada. "AI is becoming commonplace, but it's not 'Skynet' of The Terminator artificial intelligence. It's AI that automates different aspects of our lives, like finding the best route through traffic, getting the closest free parking spot, grading fruit crops, informing a farmer when it's optimal to breed livestock, automating business processes and analysis, and enabling 'tactile' internet — doing something in one location and having the result physically occur in another location. Practical AI will be everywhere."
This IDC Market Presentation provides Canadian artificial intelligence (AI) adoption statistics, top reasons for not adopting applications with AI or cognitive capabilities, and key takeaways for technology vendors. Operational efficiency/business process and workflow-focused prebuilt AI/machine learning will be critical drivers for this market. Canadian organizations lag in data sophistication, so data and process/workflow expertise are critical skill sets.
Julie Ross, Warren Shiau
This IDC Market Presentation provides an overview of the key events that occurred during the second half of the 2018 calendar year that involve or address the artificial intelligence and data analytics market in Canada. A short analysis of each event is included.
This IDC Market Presentation identifies key barriers to digital transformation, analytics, and AI adoption based on survey results in the Canadian market.
Julie Ross, Warren Shiau
This IDC Market Presentation analyzes the extent to which Canadian organizations are moving Big Data to the cloud using big data and analytics (BDA) market forecast data. While public cloud deployment of BDA software in Canada is growing strongly, the market is primarily on-premise and is anticipated to remain so in the immediate to medium-term as on-premise BDA growth is very strong compared with the overall Canadian software market as well. The primary driver for BDA public cloud deployment that we are seeing in Canada is the integration of BDA functionality in the SaaS offerings of major enterprise applications vendors.
Julie Ross, Warren Shiau, Vijay Kumar
This IDC study examines the Canadian Big Data and analytics software market in Canada in terms of software spending and market developments. "The Canadian BDA software market reached $1,866.6 million in 2017 and is expected to grow at a five-year CAGR of 9.4%. BDA is one of the top software investment priorities for Canadian businesses for insight as well as automation purposes. BDA implementation is forming a foundation for future adoption of AI-related technologies," says Warren Shiau, vice president, Business Insights.
This IDC Survey identifies current AI adoption drivers and gaps between perception and market reality. IDC Canada's research team fielded AI-related survey questions to obtain basic market data on Canadian AI perception and adoption. Three key themes emerged: 1. There is a significant gap in BDMs' versus ITDMs' perception of the current strategic value of AI; ITDMs see AI benefits as being more operationally oriented than BDMs. 2. The amount of strategic business planning supporting AI initiatives trails the level of BDM belief that it is a source of strategic competitive advantage — indicating AI implementation is more operational than strategic in nature. 3. Key AI benefit areas for organizations that have implemented it are operational in nature, centering on process/workflow efficiency rather than strategic competitive advantage. The key takeaway for vendors is addressing vertical/industry-specific business process/workflow efficiency, which is critical for selling AI in the Canadian market.
This IDC Survey Spotlight examines survey results on Canadian organizations' top inhibitors against AI adoption. It analyzes the results in the context of limited deep learning AI commercialization and IDC Canada data points on AI market adoption. Understanding what is being implemented as "AI" and what this adoption targets is valuable for knowing how to sell AI in the Canadian market.
July 2018 This IDC Market Note summarizes Canada-specific initiatives Avaya is making, and that were discussed by Avaya CEO Jim Chirico and Canadian Managing Director and President of Sales David Robertson at the Avaya Connected World 2018 customer event in Toronto.