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Wayne Langley - Varsity. Wormleysburg, PA, US

Wayne Langley

President | Varsity

Wormleysburg, PA, UNITED STATES

Has a combination of strategy development capability & operational execution to help clients achieve their organizations’ objectives.





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In Wayne’s 30-year career in the senior housing field, he has applied his operational expertise to delivering reliable solutions that meet the evolving needs of senior living organizations. Wayne focuses on the operational aspects of communities, giving particular attention to ensuring that the brand promise is being delivered to residents, prospects and visitors in each and every interaction and at each service delivery point. Wayne earned his bachelor’s degree in psychology from MidAmerica Nazarene University, with a focus on organizational psychology.

Industry Expertise (3)

Public Relations and Communications


Business Services

Areas of Expertise (5)



Team Building

Strategic Planning

Customer Service

Education (2)

University of Minnesota-Twin Cities: Industrial and Organization Psychology 1985

Mid-America Nazarene University: Bachelors of Science, Psychology 1980

Worked full-time. Fully engaged campus life. Particpated in intramural and intercollegiate athletics. Volunteered.

Affiliations (1)

  • Board Member - Meals on Wheels

Media Appearances (1)

D. Wayne Langley Named a VIP Member of Worldwide Branding for Excellence in Consulting Services

24-7 pressrelease  online


Mr. Langley partners with organizations in the mature market including senior living, technology, consumer services and health care spaces.

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Articles (1)

Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be Dope

Senior Housing News

Tim Mullaney


Those who think Snoop Dogg might not hit the boomer sweetspot should consider this observation from Wayne Langley, president of Varsity Branding, a firm focused on the senior market: Last weekend, I attended an NFL playoff game in Los Angeles. As chance would have it, the half time entertainment was Snoop Dogg himself. My initial thought was “how irrelevant”…as I thought he would be far too disconnected from the audience sitting in the stands. To my surprise, as Snoop began to perform, the crowd became energized and incredibly engaged in the highly recognizable song. The entire stadium rang louder than at anytime during the first half—singing along with Snoop. What a lesson to me in the cultural shift and acceptance going on in our culture. If Snoop builds it, they will come!

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