Wayne Langley

President Varsity

Wormleysburg PA

Has a combination of strategy development capability & operational execution to help clients achieve their organizations’ objectives.

Contact

Varsity
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Media

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Biography

In Wayne’s 30-year career in the senior housing field, he has applied his operational expertise to delivering reliable solutions that meet the evolving needs of senior living organizations. Wayne focuses on the operational aspects of communities, giving particular attention to ensuring that the brand promise is being delivered to residents, prospects and visitors in each and every interaction and at each service delivery point. Wayne earned his bachelor’s degree in psychology from MidAmerica Nazarene University, with a focus on organizational psychology.

Industry Expertise

Public Relations and Communications

Advertising/Marketing

Business Services

Areas of Expertise

Management

Leadership

Team Building

Strategic Planning

Customer Service

Education

University of Minnesota-Twin Cities

Industrial and Organization Psychology

1985

Mid-America Nazarene University

Bachelors of Science

Psychology

1980

Worked full-time. Fully engaged campus life. Particpated in intramural and intercollegiate athletics. Volunteered.

Affiliations

Board Member - Meals on Wheels

Media Appearances

D. Wayne Langley Named a VIP Member of Worldwide Branding for Excellence in Consulting Services

24-7 pressrelease online

2016-10-06

Mr. Langley partners with organizations in the mature market including senior living, technology, consumer services and health care spaces.

Articles

Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be Dope

Senior Housing News

Tim Mullaney

2018-01-15

Those who think Snoop Dogg might not hit the boomer sweetspot should consider this observation from Wayne Langley, president of Varsity Branding, a firm focused on the senior market:

Last weekend, I attended an NFL playoff game in Los Angeles. As chance would have it, the half time entertainment was Snoop Dogg himself. My initial thought was “how irrelevant”…as I thought he would be far too disconnected from the audience sitting in the stands. To my surprise, as Snoop began to perform, the crowd became energized and incredibly engaged in the highly recognizable song. The entire stadium rang louder than at anytime during the first half—singing along with Snoop. What a lesson to me in the cultural shift and acceptance going on in our culture. If Snoop builds it, they will come!