In Wayne’s 30-year career in the senior housing field, he has applied his operational expertise to delivering reliable solutions that meet the evolving needs of senior living organizations. Wayne focuses on the operational aspects of communities, giving particular attention to ensuring that the brand promise is being delivered to residents, prospects and visitors in each and every interaction and at each service delivery point. Wayne earned his bachelor’s degree in psychology from MidAmerica Nazarene University, with a focus on organizational psychology.
Industry Expertise (3)
Public Relations and Communications
Areas of Expertise (5)
University of Minnesota-Twin Cities: Industrial and Organization Psychology 1985
Mid-America Nazarene University: Bachelors of Science, Psychology 1980
Worked full-time. Fully engaged campus life. Particpated in intramural and intercollegiate athletics. Volunteered.
- Board Member - Meals on Wheels
Media Appearances (1)
D. Wayne Langley Named a VIP Member of Worldwide Branding for Excellence in Consulting Services
24-7 pressrelease online
Mr. Langley partners with organizations in the mature market including senior living, technology, consumer services and health care spaces.
Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be DopeSenior Housing News
Those who think Snoop Dogg might not hit the boomer sweetspot should consider this observation from Wayne Langley, president of Varsity Branding, a firm focused on the senior market: Last weekend, I attended an NFL playoff game in Los Angeles. As chance would have it, the half time entertainment was Snoop Dogg himself. My initial thought was “how irrelevant”…as I thought he would be far too disconnected from the audience sitting in the stands. To my surprise, as Snoop began to perform, the crowd became energized and incredibly engaged in the highly recognizable song. The entire stadium rang louder than at anytime during the first half—singing along with Snoop. What a lesson to me in the cultural shift and acceptance going on in our culture. If Snoop builds it, they will come!