From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer.
Today Bermender leverages his unique blend of experience as Chief Customer Officer and Marketing Operations Turnaround Leader to help companies supercharge profitable growth as a management advisor, board director and private investor.
With proven success in both publicly held and private equity portfolio companies across a diverse range of competitive industries, Will Bermender's customer-centric strategies and tactics are adaptable to any company stage and market.
Industry Expertise (4)
Areas of Expertise (11)
Upgrading the Customer Matrix (professional)
In his book Upgrading The Customer Matrix, Will Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability.
Westmar: MBA, Marketing and Strategic Management
A back-to-basics approach that focuses on the customer as partner. From partnership springs loyalty, retention, rising lifetime value and, consequently, shareholder value. Start driving cross-functional process changes to align business processes around the customer and you'll be headed in the right direction. Easier said than done, or I wouldn't have seen the need to write my book Upgrading the Customer Matrix a decade later in 2010.