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Will Bermender - Will Bermender Equity Partners, LLC. Los Angeles, CA, US

Will Bermender

Managing Director | Will Bermender Equity Partners, LLC


Business Leader, Board Director, Investor, Author



From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer.

Today Bermender leverages his unique blend of experience as Chief Customer Officer and Marketing Operations Turnaround Leader to help companies supercharge profitable growth as a management advisor, board director and private investor.

With proven success in both publicly held and private equity portfolio companies across a diverse range of competitive industries, Will Bermender's customer-centric strategies and tactics are adaptable to any company stage and market.

Industry Expertise (4)


Motion Pictures and Film

VC and Private Equity

Business Services

Areas of Expertise (11)


M&a Financing

Merger & Acquisitions Decision-Making and Performance

Mergers & Acquisitions

Post-Merger Integration

Customer Experience Management

Call Center Management


General Management

Chief Customer Officer

Board Director

Accomplishments (1)

Upgrading the Customer Matrix (professional)


In his book Upgrading The Customer Matrix, Will Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability.

Education (1)

Westmar: MBA, Marketing and Strategic Management

Articles (1)

The Value of Long Engagements

Customer Interface Magazine


A back-to-basics approach that focuses on the customer as partner. From partnership springs loyalty, retention, rising lifetime value and, consequently, shareholder value. Start driving cross-functional process changes to align business processes around the customer and you'll be headed in the right direction. Easier said than done, or I wouldn't have seen the need to write my book Upgrading the Customer Matrix a decade later in 2010.

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