Will Bermender
Managing Director Will Bermender Equity Partners, LLC
Social
Biography
Today Bermender leverages his unique blend of experience as Chief Customer Officer and Marketing Operations Turnaround Leader to help companies supercharge profitable growth as a management advisor, board director and private investor.
With proven success in both publicly held and private equity portfolio companies across a diverse range of competitive industries, Will Bermender's customer-centric strategies and tactics are adaptable to any company stage and market.
Industry Expertise
Areas of Expertise
Accomplishments
Upgrading the Customer Matrix
2010-08-23
In his book Upgrading The Customer Matrix, Will Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability.
Education
Westmar
MBA
Marketing and Strategic Management
Articles
The Value of Long Engagements
Customer Interface Magazine2000-03-23
A back-to-basics approach that focuses on the customer as partner. From partnership springs loyalty, retention, rising lifetime value and, consequently, shareholder value. Start driving cross-functional process changes to align business processes around the customer and you'll be headed in the right direction. Easier said than done, or I wouldn't have seen the need to write my book Upgrading the Customer Matrix a decade later in 2010.
