Biography
William Gaultier has been doing marketing since 1990 in US, Europe and Asia
William has spoken in front of at least 5 boards of directors from $300M to $95B
William has strong retail experience:
o Sam’s Club
o Decathlon - Europe
o Auchan - Europe
o Design within Reach - US
o Ebates.com – 8M member site
o Wells Fargo – US and now Asia
o Seagate - Worldwide
o Shogakukan - Japan
William has strong luxury & apparel experience:
o Leading Hotels of the World – 190 Hotels Worldwide
o Relais et Chateaux
o Victoria’s Secret
o Moet in Asia
o Puig – Oscar de la Renta, etc.
o Marc Jacobs
o Karen Neuburger
o Arthur Beren Shoes – Ferragamo,
o GHM Hotels – 5 Star Hotels in 10 countries
o Design within Reach
For the last 13 years, William has built, developed and monetized 100 brands (including Microsoft, Bank of America, HP in Asia, Lagardere) worldwide:
o helped 10 companies rebrand themselves
o conducted messaging workshops for senior execs
o Developed marketing plans for senior execs, marketing staff
o have the expertise in interactive marketing strategies, tactics
o Paid search, SEO, display, mobile, social media – integration of all of them with offline
For the last three years William has been trailblazing with multichannel attribution
With the three leaders in multichannel attribution (0ffline and online): VisuaIIQ, ClearSaleing and Atlas.
Industry Expertise (3)
International Trade and Development
Advertising/Marketing
Corporate Training
Areas of Expertise (5)
Board Level Consulting
Offline Online Integration
Interactive Marketing Budgeting
Cmo Advisor
International Interactive Marketing
Accomplishments (1)
Flown 750,000 Miles for fun! (personal)
2012-08-15
I live to travel I love to meet new people I love to understand people of different ethnicities, languages, culture For that reason, I have built businesses that allow me to travel for fun, and for work Is that an achievement or accomplishment - yes, I can actually relate to the audiences I speak in front of
Education (2)
University of Illinois at Chicago: Bachelor of Science, Marketing 1993
American University of Paris: AA, Marketing 1990
Affiliations (1)
- Word of Mouth Marketing Association Social Media Club SEMPO member
Links (3)
Event Appearances (8)
DMA
San Francisco
DMA
Boston
L’Association des Professionels de l’Internet
Paris, France
Association Familiale Mulliez
Lille, France
InternetWorld
Los Angeles
Yahoo! Annual Conference
Burbank, CA
Web 2.0
San Francisco
Solar Power
San Diego
Sample Talks (1)
How to build a brand online
I have helped more than 100 brands build their presence, their brand and their success online I have consulted with the CEOs of Gucci, Balenciaga, Decathlon, Auchan, Sergio Rossi and many more to help them capitalize on online & integrate them to their offline operations. My organization and I have trained more than 180 director of marketing/e-commerce in Paris, London, Milan, Tokyo, Singapore, New York, Boston on the online consumer journey - and how to build a brand online
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social