William Mougayar

Author

The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts acquaints readers with the key concepts of the Internet and intranets. Managers can use it as a reference, or as a resource for understanding and communicating the larger significance of Web technology and business innovation. The indispensable glossary includes insightful commentary, practical applications, and over 100 essential terms to help you decipher the Internet fast.

Author

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce contains step-by-step planning templates, as well as case studies and practical examples of successful Internet commerce ventures. The book should be of interest to business and technology executives interested in exploring how Internet commerce is destined to change their organizations, now and in the future.

Founder & CEO - Eqentia Inc.

Eqentia is a new generation of web content publishing, distribution and engagement platform featuring advanced curation, real-time aggregation, text-mining, personalization, semantic extraction and social media integration capabilities. The Eqentia platform can be branded across personal, departmental and organizational boundaries with solutions for competitive intelligence, knowledge tracking, content monitoring, custom content, hyper-local news, content marketing and social newsrooms.

The University of Western Ontario - Richard Ivey School of Business

Executive Program

Marketing Management

1989

Lycee Francais

Baccalauréat

Sciences (S)

1977

The University of British Columbia

Graduate School of Commerce

Commerce

1981

Becoming A Social Media Entrepreneur

Third Tuesday Ottawa Speaker Series  Ottawa, Ontario

2012-03-26

Becoming A Social Media Entrepreneur

Third Tuesday Toronto Speaker Series  Toronto, Ontario

2012-03-27

The State of Online Conversations on the Social Web: Survey Results

Blogworld & New Media Expo  New York City

2012-06-06

Becoming A Social Media Entrepreneur

Social media has proven fertile ground for people with ideas. Behind every success story is an entrepreneur who had an idea and the persistence, energy and sheer determination to make it happen. William Mougayar is the entrepreneur behind two social media startups: Eqentia and Engagio. William will share his personal journey from idea to beta to seed funding. He'll talk about the dark nights of doubt, the highs of the Eureka moments and the grinding work that goes into that success.

The State of Online Conversations on the Social Web

Social Interactions and Online Commenting are arguably the highest forms of social engagement. They often result in creating or enhancing relationships with new or existing contacts, as well as nurturing vibrant online communities around blogs and web content. In the first part of this session, William Mougayar, CEO of Engagio will disclose the results of their first annual survey. This will be followed by a discussion of user engagement in social networks and its impact on marketing.

Conversations are the New Information and the New Content

Social Discussions and Online Commenting are arguably the most engaging social gestures. They send strong social signals, and they symbolize a real intent to create or enhance 1:1 relationships with new and existing contacts. Social conversations are where intelligence lives. They are the new information and the new content. Could they lead us to new forms of social marketing? Are they the next frontier of social discovery? Can they result in meaningful new relationships?