William Smalley

William Smalley is an award-winning expert in marketing strategy, business development, and negotiating. Described as a "strategic mind in a sales personality" he has been recognized for his outstanding communication skills and an ability to motivate people to actually use what they learn to improve performance. He is the author of "Intelligent Selling" a next generation sales approach based on collaboration to maximize value

Bill honed his leadership and communication skills in a career in B2B and consumer marketing, and domestic and international sales. He has held management positions in the building materials, media, promotion, and telecom industries and is a Managing Partner in a documentary film and television production company. He has won millions of dollars in new business in his career and his international experience includes business development work in the Middle East (Saudi Arabia and the United Arab Emirates) and Singapore.

A top-rated seminar leader with the Canadian Professional Sales Association, The Canadian Management Centre, and the Management Performance Centre of Toronto, he has been a guest lecturer in Executive Programs at the Rotman School of Management. He teaches negotiation skills at the University of Toronto and has been featured on CBC Marketplace as a negotiation consultant and on CBC News and Financial Post Media on how to negotiate with power-based negotiators like President Trump. Bill has served on the Marketing Advisory Committees of Humber College, The Canadian Outward Bound Wilderness School, and Theatre Ontario and has worked with a diverse group of clients from entrepreneurs to multinational corporations including Reebok/CCM, Symantec, the Canadian Olympic Team, Earth Day Canada, AMJ Campbell Van Lines, Timberland and Air Canada.

He holds an Executive MBA from the Rotman School of Management, University of Toronto, and a Certified Sales Professional Rating (with distinction) from the Canadian Professional Sales Association. A former army reservist he is a member of Treble Victor Group, a networking group that helps veterans transition out of the military to civilian success.

He has spoken extensively at sales meetings, conferences, and events throughout North America and internationally and his warm and engaging style has made him a much in demand trainer, speaker, and facilitator.