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Wolfgang Messner - GloBus Research | Messner Consulting & Training Pvt. Ltd.. Bangalore, Karnataka, IN

Wolfgang Messner Wolfgang Messner

Director and Principal Consultant | GloBus Research | Messner Consulting & Training Pvt. Ltd.

Bangalore, Karnataka, INDIA

Global Business, India, Services Sourcing and Intercultural Communication. Based on Real-World Experience as Past Expatriate in India.





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Dr Wolfgang Messner is Founder and Director of GloBus Research, a business management and training consultancy focussing on strategic and operational challenges in thea areas of services sourcing, intercultural collaboration, and investment decisions.

Wolfgang brings to the table a unique portfolio of 16+ years experience in business consulting, strategic marketing management, offshore service delivery, and global executive training. He has been associated with India's services industry since 1995 and spent a total of four years living and working on the subcontinent: as program manager for Deutsche Bank's captive centre, as delivery director for Capgemini, and as visiting professor at the prestigious Indian Institute of Management Bangalore. As a business strategy consultant with The Information Management Group (IMG, Switzerland & Germany) and Softlab (a BMW Group company, Germany), he has consulted to leading companies across Europe.

Wolfgang holds a Ph.D. in marketing from the University of Kassel, an M.B.A. in financial management from the University of Wales, and a Master's Degree in informatics after studies at the Technical University Munich and the University of Newcastle upon Tyne; he has attended executive education on strategic marketing management at Harvard Business School. Wolfgang has published five books, contributed more than 25 papers to journals and edited book volumes, is a regular guest lecturer and speaker at international conferences. He is a part-time lecturer at Royal Docks Business School, University of East London.

Past Appointments:

Capgemini (Germany and India)
Principal and Offshore Service Delivery Director for Germany, Austria and Switzerland; 2.5 years expatriate assignment to India

Indian Institute of Management Bangalore IIM-B (India)
Visiting Professor of Marketing

BMW Group (Germany)
Senior Management Consultant at Softlab for Customer Relationship Management

The Information Management Group IMG (Germany and Switzerland)
Managing Consultant for Customer Relationship Management (CRM), business process reengineering (BPR), outsourcing of backoffice processes

Deutsche Bank and Deutsche Software India Pvt. Ltd. (Germany and India)
Program Manager for EMU software development and support of branch rollouts for core banking system at Deutsche Bank's captive center in Bangalore; one year expatriate assignment to India

Industry Expertise (3)

Information Technology and Services

Professional Training and Coaching


Areas of Expertise (5)


Intercultural Communication


Selling & Marketing

Managing Global Teams

Accomplishments (3)

Globalization of Professional Services (professional)

Book co-editor Springer, 2012

Intelligent IT Offshoring to India. Roadmpas for Emerging Business Landscapes (professional)

Book author Palgrave Macmillan, 2010

Working with India. The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry (professional)

Book author Springer, 2009

Education (4)

Harvard Business School, U.S.: (Exec. Education), Strategic Marketing Management

Technical University Munich, Germany & University of Newcastle upon Tyne, U.K.: Dipl.-Inform. (~ M.Sc.), Computing Science 1995

University of Wales, U.K. with Open University Hagen, Germany & Allfinanz Akademie, Germany: M.B.A., Financial Management 1989

University of Kassel, Germany: Ph.D., Marketing 2005

Affiliations (5)

  • Indian Institute of Management IIM-B
  • Royal Docks Business School (UEL)
  • JIBR Journal of Indian Business Research
  • Finance Innovation Lab
  • Guidepoint Global Advisors

Testimonials (10)

Dr Marion Kremer, Head of CSD Research | Capgemini, Frankfurt, Germany

Good examples, one could really sense the real-world experience.

Shantanu Patil, Project Manageer | Capgemini, Mumbai, India

The intercultural workshop helped bridge the cultural gap by creating more aware-ness. It added the essence of the people factor to the project and should be conducted with every client who runs an offshore delivery component!

Somok Ghosh, Head of Offshore Management | Deutsche Post, Bonn, Germany

A very impressive seminar and certainly unique in its form. The seminar offers hands-on yet in-depth information enabling our teams to successfully collaborate with our providers.

Andreas Philipp, Development Director Central Europe | Torex, Berlin, Germany

Many thanks for the excellent training! It has been very well received by my team and myself; I am sure it is going to be helpful to master our upcoming challenges

Antonino Gargano, Delivery Manager | Capgemini, Italy

Great training, showing the cultural differences and how to bridge them. Thanks. Was a great time!

Srini Subramanian, Principal Consultant | Infosys, Bangalore, India

Doing business and meeting cultural differences is a given. But when you understand why people behave the way they do, things become far simpler. I thought I knew the nuances of how to do busi-ness – but this session helped me to look beyond the obvious.

Peter Schmid, Senior Software Engineer | Elektrobit Automotive, Erlangen, Germany

Very vivid training on how to get involved with India – lots of helpful examples from practical experience for practical use.

Ignaz Vinzenz, Director | IGS GmbH, St. Gallen, Switzerland

Wolfgang Messner manages to convey images in his workshops that adequately reflect the reality and thereby help our employees to safely, respectfully and thus successfully collaborate with their Indian colleagues

Venkata Jayaraman, Country Head Payments CMS Ops | ING Vysya Bank, Mumbai, India

I appreciate the efforts taken to explain and narrow the divide between different cultures and business communities.

Ravi Tirumalaraju, Head Mobile Solutions | Corpus Mobile Labs, Hyderabad, India

Great content and fantastic delivery. Lots of learning about Western countries. Thanks!

Event Appearances (17)


Roundtable Marketing Performance  Indian Institute of Management Bangalore, India [Jun 2008]


Marcus Evans Conferences  Mumbai, India [Oct 2007]


IBC Global Conferences  Amsterdam, Netherlands [Dec 2000]


IBC Global Conferences  London, U.K. [Dec 2000]


Emerge Conference 2010  University of St. Gallen, Switzerland


GI-Conference EMISA  University of Applied Sciences Bonn-Rhein-Sieg, St. Augustin, Germany [Feb 2005]


Research Seminar @ Henley School of Management  Henley, Reading, U.K.



KMCI Knowledge Management Consortium International  Annual Convention, Frankfurt, Germany [Mar 2000]


BICCNet Roundtable Internationalisation  gate Garching, Germany [Jan 2011]

Intercultural peculiarities and consequences for daily work

Oversight of the Indian Management Team. Management Circle Seminar  Frankfurt am Main



Indo-German Business Forum  Cologne, Germany [Jun 2010]

Negotiating with Indians - Intercultural Peculiarities

Legal Aspects of the India Business. VDMA  Frankfurt am Main, Germany



NASSCOM India Leadership Forum 2010  Mumbai, India [Feb 2010]

Meeting Local Requirements in a Global Market. How to Sustain the Firm's Talent Base?

9th Indo-German NASSCOM/BITKOM ICT Conference  Cologne, Germany



BITKOM ICT Conference  Cologne, Germany [Apr 2009]

The World is Flat - or is it still Round?

IT Outsourcing to India. Management Circle Seminar  Munich, Germany



Verizon Business Networking Event   Munich, Germany [Dec 2009]

Sample Talks (1)

The Current State and Future Perspectives of India's IT & BPO Industry

What started as a labor-arbitrage body shop, is now not only the topic of Presidential debates, but has become a fear for joblosses in the developed world. What is really behind the headlines of India's IT & BPO Industry? What can one expect out of an India project? How mature is it? And how good are the people? Where is the industry going to be in 2020



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


1500 to 5000 *Will consider certain engagements for no fee