Won-Ki Moon

Won-Ki Moon’s research interests stem from his background in consumer behavior, media psychology, and science communication. His current academic endeavors center on the crucial concept of "AI for social good," with a specific emphasis on the ethical implementation of artificial intelligence to enhance societal well-being. His inquiries encompass responsible innovation in AI and the social responsibility of technology corporations. He also studies public understanding of science, including but not limited to AI, climate change, health, and medicine. His research endeavors strive to unravel the impact of scientific knowledge and perceptions on individual decision-making processes and information consumption behaviors.