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Woody  Richardson - University of Mary Washington. Fredericksburg, VA, US

Woody Richardson Woody  Richardson

Associate Professor, College of Business | University of Mary Washington

Fredericksburg, VA, UNITED STATES

Associate Professor, specializing in Strategic Management at the College of Business





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Woody primarily teaches Strategic Management at the graduate and undergraduate level, but also teaches Business Ethics. He received teaching awards from Mississippi State University, the University of Alabama at Birmingham, and the University of Central Florida while on the faculty of each university. In addition to the universities already mentioned, Woody served as a faculty member at Ball State University and Shenandoah University. His research has appeared in the Journal of Business Ethics, Health Care Management Review, Simulation & Gaming, Journal of Education for Business, and Journal of Management Education. He has written and published numerous cases that have appeared in the Case Research Journal, Business Case Journal, Journal of Applied Case Research, Journal of the International Academy for Case Studies, and over a dozen textbooks. He was recognized as the Case Research Journal’s Outstanding Reviewer for 2012-2013.

Areas of Expertise (4)

Health Care Management

Business Strategy

Management Education

Investment Advisory

Accomplishments (1)

Case Research Journal’s Outstanding Reviewer (professional)


He was recognized as the Case Research Journal’s Outstanding Reviewer for 2012-2013.

Education (3)

University of Arkansas at Fayetteville: Ph.D., Strategic Management

University of Arkansas at Fayetteville: M.B.A, Business Administration

Auburn University: B.A., Business

Affiliations (1)

  • University of Mary Washington Volleyball

Media Appearances (2)

Woody Richardson and Rachel Graefe-Anderson’s Article Accepted for Publication

Journal of Applied Case Research  print


Associate Professor of Business Woody Richardson and Assistant Professor of Business Rachel Graefe-Anderson’s article “Evaluating Retirement Planning: The Proper Mix of Investments?” has been accepted in the Journal of Applied Case Research, forthcoming in electronic format.

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Richardson Recognized as CRJ Outstanding Reviewer

Case Research Journal  print


The Case Research Journal (CRJ) recognized Woody Richardson, Associate Professor in the College of Business, as “CRJ Outstanding Reviewer for 2012-2013″ at the annual meeting of the North American Case Research Association meeting held in Victoria, BC, Canada on Oct. 17-19, 2013. The CRJ is the leading academic journal for cases in business and related disciplines in North America. In bestowing the honor, the CRJ recognized Woody for providing authors with timely, superior reviews and for his selfless commitment to provide endless hours commenting on cases to make them better.

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Articles (2)

The Information Superhighway-Are Management Faculty Still Parked in the Driveway?

Journal Education for Business


The Internet, which began as a vehicle for scholars to convey ideas in an open forum, in real time and free of geographic confines, currently is viewed as a World Wide Web of computer networks carrying everything from books to stock trades almost at the speed of thought. In this article, the authors raise the question of how far academics have come in applying the technology that they pioneered. To explore the use of Web-based teaching methods among U.S. business schools, the authors ask the following questions: How many (and what types of) course materials are available to students accessing information via the Internet? Have faculty discovered the on-ramp to the information superhighway or are they still parked in their own driveways?

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Using Living Cases to Teach the Strategic Planning Process

Journal of Education for Business


This article describes a field-based approach to teaching students the strategic planning process. The approach uses multiple task forces or teams to develop a strategic plan for a local organization. Each team develops and coordinates its activities with the teams to analyze the “living case.” Each student participates on at least two task forces in developing the plan, which is presented to the host organization at the end of the term. The approach has been tested with several business, public health, and health administration classes. The students learn by doing, and the organizations are appreciative of the outside assistance.

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