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Yao-Chin Wang - University of Florida. Gainesville, FL, US

Yao-Chin Wang

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

Yao-Chin Wang researches the experience of AI and technology in tourism, hospitality and events, and workplace mindfulness.


Yao-Chin Wang is an assistant professor in the Department of Tourism, Hospitality and Event Management in the College of Health and Human Performance. As a researcher, he is interested in mindfulness in tourism, hospitality and events. Yao-Chin also researches how AI can be used to improve human mindfulness, particularly among hospitality and tourism employees and managers, hospitality customers and tourists. Yao-Chin also serves on the research committee of the UF Mindfulness Program.

Areas of Expertise (7)

Augmented Reality

Workplace mindfulness

Event Management


Tourism & Hospitality

Artificial Intelligence



Articles (3)

Perceived luxurious values and pay a price premium for Michelin-starred restaurants: A sequential mediation model with self-expansion and customer gratitude

International Journal of Hospitality Management

Yao-Chin Wang, et al.


Enlightened from self-expansion and social exchange theories, we investigate how customers’ perceived luxurious values at Michelin-starred restaurants could be translated into paying a price premium through self-expansion and customer gratitude.

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Clarifying the multi-order multidimensional structure of organizational citizenship behavior: A cross-cultural validation

Journal of Hospitality and Tourism Management

Yao-Chin Wang, et al.


Although organizational citizenship behavior (OCB) attracts increasing research attention in tourism and hospitality contexts, there remains a lack of consensus on the multidimensional structure and measurement of OCB. To fulfill these knowledge gaps, this study employed three studies using data collected from the U.S., China, and Australia to cross-culturally validate OCB as a third-order multidimensional construct, holistically integrating both target-specific and nature-specific OCB measures.

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Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective

Journal of Hospitality & Tourism Research

Yao-Chin Wang, et al.


Given the importance of booth attractiveness at trade expositions, this study sets out to develop a scale measuring booth attractiveness and to examine its effectiveness in motivating attendees’ purchasing behavior.

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