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Yao-Chin Wang - University of Florida. Gainesville, FL, US

Yao-Chin Wang

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

Yao-Chin Wang researches the experience of AI and technology in tourism, hospitality and events, and workplace mindfulness.


Yao-Chin Wang is an assistant professor in the Department of Tourism, Hospitality and Event Management in the College of Health and Human Performance. As a researcher, he is interested in mindfulness in tourism, hospitality and events. Yao-Chin also researches how AI can be used to improve human mindfulness, particularly among hospitality and tourism employees and managers, hospitality customers and tourists. Yao-Chin also serves on the research committee of the UF Mindfulness Program.

Areas of Expertise (7)

Hospitality Branding


Event Industry

Hospitality Industry

Tourism Industry

Artificial Intelligence

Technology Experience


Articles (4)

Customers’ intention to compliment and complain via AI-enabled platforms: A self-disclosure perspective

International Journal of Hospitality Management

Ruiying Cai, et. al


Building upon the communication privacy management theory, the research reveals the effect of self-disclosure on the identified mechanisms of perceived emotional value, performance expectancy, and privacy concerns, which in turn, influence customers' intention to compliment and complain via AI-enabled platforms.

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The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise

Psychology & Marketing

Xiaoyun Zheng, et. al


In service industries such as hospitality, tourism, finance, beauty, and wellness, service innovation is often introduced along with the application of forward-looking technologies. Robotics and artificial intelligence (AI) have been increasingly adopted in service fields to help service providers enhance customer experiences and conquer strategic challenges (Letheren et al., 2021; Park et al., 2021).

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Artificial intelligence-assisted mindfulness in tourism, hospitality, and events

International Journal of Contemporary Hospitality Management

Yao-Chin Wang, Muzaffer Uysal


The authors first conceptualize a framework explaining the effects of mindfulness design in AI interventions on improving human mindfulness. The authors then identify opportunities for interventions in AI-assisted mindfulness for the tourism, hospitality and events industries. Finally, the authors propose potential themes for AI-assisted mindfulness research.

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Perceived luxurious values and pay a price premium for Michelin-starred restaurants: A sequential mediation model with self-expansion and customer gratitude

International Journal of Hospitality Management

Yao-Chin Wang, et al.


Enlightened from self-expansion and social exchange theories, we investigate how customers’ perceived luxurious values at Michelin-starred restaurants could be translated into paying a price premium through self-expansion and customer gratitude.

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