Yong Jae Ko
Professor | University of Florida
Gainesville, FL, UNITED STATES
Yong Jae Ko specializes in sports marketing and sports consumer research.
Biography
Yong Jae Ko, is a professor in the Department of Sports Management at the University of Florida. His primary research interest is sports consumers’ decision-making process in a variety of business segments, such as sponsorship, endorsement, branding, technology/e-business, and nonprofit business sector.
