Yong Jae Ko

Professor University of Florida

  • Gainesville FL

Yong Jae Ko specializes in sports marketing and sports consumer research.

Contact

University of Florida

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Biography

Yong Jae Ko, is a professor in the Department of Sports Management at the University of Florida. His primary research interest is sports consumers’ decision-making process in a variety of business segments, such as sponsorship, endorsement, branding, technology/e-business, and nonprofit business sector.

Areas of Expertise

Sport Consumer Behavior
Sports Marketing

Media