Young Anna Argyris
Associate Professor | Michigan State University
East Lansing, MI, UNITED STATES
Young Anna Argyris’s research centers on the design, development, and use of Information Technology to aid users’ decision-making.
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Biography
Young Anna Argyris is an Associate Professor in the Department of Media and Information at Michigan State University. She has received a Ph.D. in Management Information Systems from the Sauder School of Business, University of British Columbia, Canada.
Before joining MSU, she was an assistant professor at the Gabelli School of Business, Fordham University, and a visiting scholar at Carroll School of Management, Boston College.
Dr. Argyris’s research centers on the design, development, and use of Information Technology to aid users’ decision-making and create social influence. Her application areas center on health misinformation and social media influencers. With her collaborators in Computer Science, Dr. Argyris has developed deep learning models for classifying vaccine misinformation propagated on social media that hampers Human-papilloma virus vaccine uptakes among US teens. In addition, Dr. Argyris has applied deep learning models to identify how “visual congruence” (the similarity portrayed in visual elements of social media posts between message sources and recipients) can augment the sources’ influences on the receivers. From these studies, Dr. Argyris has proposed a new concept, visual congruence-induced social influence, which she uses to create influential social media campaigns to counteract health misinformation.
Her previous work has appeared in MIS Quarterly, Information Systems Research, Communication of the ACM, ACM Transactions on Computer-Human Interaction, Journal of Information Technology, and International Journal of Electronic Commerce, among others.
She is an active contributor to the Information Systems community. She serves as an associate editor for many conferences, including International Conferences on Information Systems, and as an ad-hoc reviewer for renowned journals such as MIS Quarterly and Information Systems Research.
Dr. Argyris is the principal investigator of an R21 grant from the National Library of Medicine, National Institutes of Health, on the project entitled Development of a vaccine misinformation portal and its application to identifying the impact of social media vaccine posts on immunization rates during a global pandemic. Dr. Argyris is also a co-PI of the National Science Foundation, Future of Work program on team collaboration.
Industry Expertise (3)
Information Technology and Services
Education/Learning
Research
Areas of Expertise (5)
Social Media
Health Misinformation
Media and Information
Decision-Making
Social Media Influencers
Education (1)
Sauder School of Business, University of British Columbia: Ph.D., Management Information Systems
Affiliations (4)
- Quello Center, MSU
- American Medical Informatics Association : Member
- Association for Information Systems : Member
- Health & Risk Communication Center, MSU
Links (5)
News (3)
In-depth: How social media influences opinions on COVID-19 vaccines
KSHB online
2021-07-09
So, does the information people view on social media truly influence their real-world actions? Young Argyris, Ph.D., an assistant professor in the Media and Information Department at Michigan State University, is working to answer that question.
Ask the Expert: Social media’s impact on vaccine hesitancy
MSU Today online
2021-06-15
Though COVID-19 vaccines are widely available, many people in the United States have not received the vaccine and don’t plan on getting one. Assistant professor Young Anna Argyris, in the College of Communication Arts and Sciences, sheds light on the data and social media influences behind vaccine hesitancy.
Professor Increases HPV Vaccination Rates for Underserved Populations
MSU College of Communication Arts and Sciences online
2020-06-02
Assistant Professor Young Anna Argyris, 2019 Diversity Research Network Program Launch Awards Program Recipient, Investigates Anti-Vaxx Social Media Messaging Phenomenon.
Journal Articles (5)
Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media
Telematics and Informatics2023 The COVID-19 pandemic has demonstrated the importance of large-scale campaigns to facilitate vaccination adherence. Social media presents unique opportunities to reach broader audiences and reduces the costs of conducting national or global campaigns aimed at achieving herd immunity. Nonetheless, few studies have reviewed the effectiveness of prior social media campaigns for vaccination adherence, and several prior studies have shown that social media campaigns do not increase uptake rates.
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media
Journal of Interactive Marketing2022 A carefully tailored tone in response to a complaint on social media can create positive emotions for an upset customer. However, very few studies have identified what response tones, based on an established theory, would be most effective for complaint management.
Using Machine Learning to Compare Provaccine and Antivaccine Discourse Among the Public on Social Media
JMIR Public Health and Surveillance2021 Despite numerous counteracting efforts, antivaccine content linked to delays and refusals to vaccinate has grown persistently on social media, while only a few provaccine campaigns have succeeded in engaging with or persuading the public to accept immunization. Many prior studies have associated the diversity of topics discussed by antivaccine advocates with the public’s higher engagement with such content.
The mediating role of vaccine hesitancy between maternal engagement with anti- and pro-vaccine social media posts and adolescent HPV-vaccine uptake rates in the US
Social Science & Medicine2021 While Human Papillomavirus (HPV) is a prominent cause of cervical cancer and mortality among underserved women, HPV vaccine completion rates remain stagnant (54%) among US adolescents. Our objective is to identify how adolescents' mothers' engagement with anti-vaccine versus pro-vaccine social media content is associated with their children's HPV vaccination rates via increased vaccine hesitancy.
The effects of visual congruence on increasing consumers’ brand engagement
Computers in Human Behavior2020 Influencers are non-celebrity individuals who gain popularity on social media by posting visually attractive content (e.g., photos and videos) and by interacting with other users (i.e., Followers) to create a sense of authenticity and friendship. Brands partner with Influencers to garner engagement from their target consumers in a new marketing strategy known as “Influencer marketing.”
