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Yu Li

Associate Professor of Modern Languages and Literatures - Chinese Loyola Marymount University

  • Los Angeles CA

Bellarmine College of Liberal Arts

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Biography

Contact:
Email: yu.li@lmu.edu
Phone: 310.338.5359
Office: University Hall 3945

Dr. Li's research interests include linguistic landscape studies, Chinese linguistics, Chinese language pedagogy, and East Asian calligraphy. Her recent work has focused on the cultural and social semiotics of the Chinese writing system. She is the author of The Chinese Writing System in Asia: An Interdisciplinary Perspective published by Routledge in 2020. Her current project examines the use of typeface as representation of group identity. Dr. Li coordinates the Chinese Program at LMU. Before joining LMU, she was a Senior Lecturer in Chinese, Linguistics, and East Asian Studies at Emory University. She served two terms as the Review Editor for Chinese as a Second Language (http://clta-us.org/publications/) from 2015 to 2020 and has served on the journal's editorial board since 2009.

Education

Peking University

BA

English Language and Literature

Peking University

BA

Economics

Peking University

MA

Linguistics

Research Focus

Linguistics

The Chinese writing system, linguistic landscape, social semiotics

Asian and Asian-American studies

East Asian calligraphy, Chinatown, Chinese food cultures

Chinese pedagogy

Translanguaging, teaching Chinese cultures, curriculum development

Research Grants

John Brockway Huntington Foundation Fellowship

The Huntington Library (San Marino, CA)

2023-03-07

https://huntington.org/available-fellowships#short

Hagley Exploratory Research Grant

Hagley Museum & Library (Wilmington, DE)

2022-05-04

https://www.hagley.org/exploratory-research-grants

Courses

Reading Multilingual Cities

This course is a critical introduction to the interdisciplinary field of linguistic landscape (LL) studies. It explores the concept of the LL as the visual representation of languages in public spaces and examines the interplay of language, power, and identity within social, political, and historical contexts. The course emphasizes how linguistic landscapes both maintain and challenge systems of power, privilege, or oppression. Through critical analysis of class, race, migration, colonialism, religion, and gender and sexuality as through the lens of the LL, students develop a nuanced understanding of how language operates within these systems. With the multilingual city of Los Angeles as their homebase, students engage in both theoretical learning and empirical research. The course aims to foster their ability for analytical and critical thinking, capacity for empathy, and growth as "persons for others" and agents of change in a diverse and interconnected world. This course fulfills the Interdisciplinary Connections Core requirement.

Chinese in Linguistic Landscapes

This introductory course explores the interdisciplinary field of linguistic landscape studies with a focus on the presence and role of Chinese text in global public spaces. Students will examine how written Chinese, in both monolingual and multilingual contexts, shapes and reflects social, cultural, and political dynamics in diverse regions, including Greater China and Chinese diasporic communities. Through analyzing signage, advertisements, posters, banners, and other public texts, the course investigates issues such as multilingualism, globalization, migration, identities, minority cultures, tourism, and commodification. Students will also engage in fieldwork to critically assess how Chinese text in public spaces interacts with linguistic diversity and social, historical, or political contexts. This course fulfills the Interdisciplinary Connections Core requirement.

Linguistics

This course is a systematic introduction to modern linguistics, the scientific study of human language and its structure. Students will first study the foundational and formal aspects of linguistics, including phonetics, phonology, morphology, syntax, and semantics. They will then delve into its major branches such as psycholinguistics, sociolinguistics, applied linguistics, writing systems, and sign languages. Throughout the course, students will analyze and compare data from a wide array of languages to develop cross-linguistic insights and metalinguistic awareness. Although knowledge or experience in a language other than English is not required, it will be beneficial for grasping some of the concepts and ideas and for contributing to class discussion. This course is required for the Modern Languages major, and it satisfies the Understanding Human Behavior Core requirement.

Articles

Designing Chineseness: an interview with Mingxuan Shen on the New Wonton typeface

Visual Studies

Li, Y. & Mo, R. (2025).

2025-10-13

https://doi.org/10.1080/1472586X.2025.2567369

The chop suey letterform and cultural hegemony in global representation of visual Chineseness

Visual Communication

Li, Y. (2025).

2025-06-16

https://doi.org/10.1177/14703572251328349

The chop suey letterform in historical Los Angeles Chinatowns

Social Semiotics

Li, Y. (2023).

2023-12-13

https://doi.org/10.1080/10350330.2023.2286443