Yuan Sun
Assistant Professor | University of Florida
Gainesville, FL, UNITED STATES
Yuan Sun studies AI in strategic communication expert, focusing on user trust, digital health, and social media's psychological effects.
Biography
Yuan Sun's research primarily focuses on the role and impact of artificial intelligence in strategic communication, including how user trust is developed and calibrated in the context of digital health and advertising. She also studies the psychological effects of social media and advertising campaigns on prosocial behaviors.
Areas of Expertise (8)
Trust
Media Psychology and Media Effects
Gaming
AI
Artificial Intelligence
Emerging Media
Health Communication
Strategic Communication
Articles (2)
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
Journal of Business ResearchYuan Sun, et. al
2024-02-01
Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-like conversations. But, is this desirable for strategic communications? Will chatbots be more persuasive if they are more human-like, not only in their appearance but also in their interaction and delivery of advertising content?
AutoML in The Wild: Obstacles, Workarounds, and Expectations
Proceedings of the 2023 CHI Conference on Human Factors in Computing SystemsYuan Sun, et. al
2023-04-19
Automated machine learning (AutoML) is envisioned to make ML techniques accessible to ordinary users. Recent work has investigated the role of humans in enhancing AutoML functionality throughout a standard ML workflow. However, it is also critical to understand how users adopt existing AutoML solutions in complex, real-world settings from a holistic perspective.
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