
Yuan Sun
Assistant Professor University of Florida
- Gainesville FL
Yuan Sun studies AI in strategic communication expert, focusing on user trust, digital health, and social media's psychological effects.
Biography
Areas of Expertise
Social
Articles
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
Journal of Business ResearchYuan Sun, et. al
2024-02-01
Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-like conversations. But, is this desirable for strategic communications? Will chatbots be more persuasive if they are more human-like, not only in their appearance but also in their interaction and delivery of advertising content?
AutoML in The Wild: Obstacles, Workarounds, and Expectations
Proceedings of the 2023 CHI Conference on Human Factors in Computing SystemsYuan Sun, et. al
2023-04-19
Automated machine learning (AutoML) is envisioned to make ML techniques accessible to ordinary users. Recent work has investigated the role of humans in enhancing AutoML functionality throughout a standard ML workflow. However, it is also critical to understand how users adopt existing AutoML solutions in complex, real-world settings from a holistic perspective.