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Yuan Sun - University of Florida. Gainesville, FL, US

Yuan Sun

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

Yuan Sun studies AI in strategic communication expert, focusing on user trust, digital health, and social media's psychological effects.


Yuan Sun's research primarily focuses on the role and impact of artificial intelligence in strategic communication, including how user trust is developed and calibrated in the context of digital health and advertising. She also studies the psychological effects of social media and advertising campaigns on prosocial behaviors.

Areas of Expertise (8)


Media Psychology and Media Effects



Artificial Intelligence

Emerging Media

Health Communication

Strategic Communication


Articles (2)

Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity

Journal of Business Research

Yuan Sun, et. al


Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-like conversations. But, is this desirable for strategic communications? Will chatbots be more persuasive if they are more human-like, not only in their appearance but also in their interaction and delivery of advertising content?

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AutoML in The Wild: Obstacles, Workarounds, and Expectations

Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems

Yuan Sun, et. al


Automated machine learning (AutoML) is envisioned to make ML techniques accessible to ordinary users. Recent work has investigated the role of humans in enhancing AutoML functionality throughout a standard ML workflow. However, it is also critical to understand how users adopt existing AutoML solutions in complex, real-world settings from a holistic perspective.

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