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Yue Hillon - Western Carolina University. Cullowhee, NC, US

Yue Hillon Yue Hillon

Professor | Western Carolina University


Yue Hillon's research interests include strategy, socio-economic performance management and action research.





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Week of Kindness Storytelling Event




Yue Cai Hillon, Professor of Management, enjoys teaching in the College of Business at Western Carolina University because her campus-wide colleagues share a commitment to preparing students to be engaged learners in their future professions and communities. Her upper-level courses are built around consulting projects with regional businesses and non-profit organizations for a shared learning experience that contributes to economic and community development. Students learn strategic decision-making as a skill-based process that gives them highly relevant experience for their careers. Yue also coaches student entrepreneurs to develop new business ventures, she mentors students in a WCU doctoral prep program, and she teaches summer international seminars in various countries. Beyond teaching and research, Yue is actively engaged in community development projects, serving on non-profit boards and assisting organizations with strategic planning and management consulting. She holds a Ph.D. in strategy from New Mexico State University under the mentorship of David Boje and has advanced training in management consulting and critical management studies.

Industry Expertise (3)



Management Consulting

Areas of Expertise (6)

Entrepreneurship and Innovation

Organizational Development and Change Management

Socio-Economic Performance Management


Action Research

New Venture Strategic Dynamics

Accomplishments (4)

Top Community Engagement Faculty Award (professional)

2019-2020 Center for Community Engagement and Service Learning (CCESL)

Paul A. Reid Distinguished Service Award (professional)


Outstanding Achievement: Service in Teaching Award (professional)

2018 Center for Community Engagement and Service Learning (CCESL)

College of Business Engagement Award (professional)


Education (3)

New Mexico State University: Ph.D., Strategic Managemen 2006

New Mexico State University: M.B.A., Business Administration 2003

Minor in Computer Science

New Mexico State University: B.S., Business Information Systems 2002

Affiliations (3)

  • Academy of Management
  • Routledge/Taylor & Francis Group : Reviewer
  • Tamara Journal of Critical Organization Inquiry : Reviewer

Languages (1)

  • English

Media Appearances (2)

College of Business team receives Academy of Management award

WCU Stories  online


WCU’s Yue Cai Hillon, associate professor of management, and Wendy Cagle, assistant professor of entrepreneurship and former regional director of the Small Business and Technology Development Center, collaborated with Christine Madonna and Alana Pierce of Madonna and Pierce Small Business Consulting of Arden and received the recognition for the paper “Narrative Interplay in the Discovery of Small and Medium-Sized Enterprises’ Fundamental Constraints to Growth.”

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A loving push: Cullowhee farm provides growth, safety for people with autism

Smoky Mountain News  online


“At a glance when you think about it, the College of Business doesn’t sound like a fit,” acknowledged Yue Hillon, associate professor of management at WCU and treasurer for the Full Spectrum board. “But no matter business or nonprofit, when you look at the operation side and planning, that’s going to teach strategies.”

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Event Appearances (5)

Community Sourced Research: An Economic Balance for Ecosystem Impact Assessment

The 9th International Conference and Doctoral Consortium, ISEOR – Academy of Management ODC-MC & ISODC  Lyon, France

Who killed the French Broad?

The 9th Annual New Mexico Quantum Storytelling Conference  Las Cruces, New Mexico

Community Sourced Research: A Watershed Ecosystem Approach to Management Research and Practice

The 80th Annual Meeting of the Academy of Management  Vancouver, Canada

Theories of Power, Boundary Spanning and the Impact of Technology: A Japanese Company in China

The 80th Annual Meeting of the Academy of Management  Vancouver, Canada

Women in management consulting: Beyond inclusion and thriving as partners.

The 79th Annual Meeting of the Academy of Management  Boston, MA

Articles (5)

Pondy, Lou: Mentor of My Mentor

The Palgrave Handbook of Organizational Change Thinkers

2021 Lou Pondy was one of the rare thought leaders in our field who knew how to make a science out of management and organization. His training brought about a unique convergence of Lewin’s line of social scientists with those of the Carnegie School, actively merging in the curious mind of a physicist.

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Community Sourced Research: A Watershed Ecosystem Approach to Management Research and Practice

Academy of Management Proceedings 2020

2020 Defining, measuring, and actually creating impact with the world beyond academic stakeholders is an elusive objective for management scholarship. The value of a management degree has declined and other options to the business school are emerging.

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Where are the people in Continuous Improvement efforts?

Recherches en Sciences de Gestion

2020 The main motivation for organizations to embark upon continuous improvement (CI) efforts such as Lean Six Sigma (LSS) has been traditionally to improve key measures of performance (e.g. cost, speed, etc.). However, most efforts have been confronted with significant implementation failures, primarily due to the lack of proper consideration for the organizational and people-related aspects of change.

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Theories of Power, Boundary Spanning and the Impact of Technology: A Japanese Company in China

Academy of Management Proceedings 2020

2020 This case study examined how a Chinese Japanese manufacturing company’s communication problem between departments and the failure of the Corporate Information Systems (CIS), such as the ERP SAP or APQP, were eased through the implementation of social media.

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Women in Management Consulting: Beyond Inclusion and Thriving as Partners

Academy of Management Proceedings 2019

2019 Since the late 18th century, women’s presence and roles in the workplace have no doubt changed, especially in occupations that were traditionally male-dominated like management consulting. Today, client organizations are demanding more gender-balanced consulting teams and the use of feministic approaches to problem-solving, especially when the client organization has experienced major unsuccessful changes.

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