New iPhone X Announcement Sparks Talk of Smartphone Use and Addiction - Baylor Experts Can Weigh In
Sep 13, 2017
1 min
James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing, in Baylor University's Hankamer School of Business, actively research the effects of smartphones on consumers.
Their findings regarding "phubbing" -- phone snubbing -- and how that practice can damage relationship and lead to depression have garnered national and international attention.
Building on their "phubbing" research and the damage it does to relationship, they more recently found that the circle nearly completes itself as the offended parties frequently jump online to find affirmation in the likes and shares and positive comments of social media.
“Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not,” David said. “Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people.”
Roberts authored the book “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”
Source:
Meredith David, Ph.D.
Expert in innovative marketing strategies, including emerging technologies & the psychological impact of social media platforms
James A. Roberts, Ph.D.
Nationally recognized expert on the impact of consumer attitudes on well-being, including the effect of smartphone & social media use.