Experts Matter. Find Yours.

Baby, It's Cold Outside… And That's No Joke for Seniors

How cold is it? • It's so cold I saw a dog stuck to a fire hydrant. • It's so cold my words froze mid-air and my neighbour had to thaw them out to hear what I said. • It's so cold, I just saw a politician with his hands in his own pockets. Okay, I'm joking—but just a bit. Because while I enjoy a good cold-weather quip, hypothermia isn't funny.  Currently, this severe Arctic blast is gripping Canada and large parts of the United States, dropping temperatures 20–40°F (11–22°C) below seasonal norms across a 2,000-mile stretch of North America. Nearly 80 million people are under winter storm warnings. Power outages are anticipated. Roads could be impassable. Travel is about as appealing as a root canal in a snowstorm. For many seniors on both sides of the border, this isn't just an inconvenience—it's a real safety risk. The Cold, Hard Stats (Brace Yourself) Looking at the research I couldn't believe what I found: Older adults are more than 5x as likely to die from hypothermia as younger adults (Kosatsky et al., 2015). In the U.S., approximately half of all hypothermia deaths are people over 65 according to data from the CDC. In Canada, adults over 75 are more than 5 times more likely to die from hypothermia than younger adults—and 87% of those deaths happen right in their own homes. (StatsCan Health Infobase ) Read that again. Slowly. Not on frozen lakes. Not stranded on highways. Instead, in familiar living rooms. Sitting on well-worn couches. Beneath afghans crocheted by someone who loved them. Why Your Body Becomes a Cold -Weather Traitor Our bodies change as we age, and not in the fun "I've earned every wrinkle" way. The insulating fat layer under the skin thins. Circulation slows. Metabolism drops like your interest in small talk. Certain medications—prescription and over-the-counter cold remedies—can interfere with temperature regulation and awareness. Your body's thermostat? It's on the fritz. Here's the math: Hypothermia doesn't require a blizzard. It can begin indoors when temperatures fall below 65°F / 18°C. And here's the truly dangerous part: hypothermia affects the brain first. Judgment declines before shivering becomes severe. You don't realize you're in trouble. You just feel "a bit chilly" while your core temperature quietly drops. Stop Acting Your Age! (But Also... Dress as if you know your age) I'm all for embracing life at every stage—hiking to Everest Base Camp at 60-something, teaching Zumba, and that MBA thing at 70, refusing to "act your age." But embracing life in this weather requires wisdom, not bravado. Cold weather brings real risks: • Slips and falls on icy surfaces (and no, we don't bounce like we used to) • Increased risk of heart attack and stroke because cold thickens the blood • Respiratory infections that linger far too long • Frostbite on fingers and toes • Hypothermia that clouds thinking before any alarms sound. The Indoor Survival Guide—Keep Up (Yes, You Can Get Hypothermia at Home) Set the thermostat to at least 68–70°F (20–21°C). This is not a time to be a miser.  Heating bills can be expensive, but hospital stays are even more costly. And they don't even give you warm blankets anymore. Layer like a pro. This is not the time for fashion minimalism. Think: • Long underwear or thermal leggings • Pyjamas under clothes • Stockings or tights under pants • Two pairs of socks • Warm boots with good tread (essential for any outdoor ventures) • Shirts layered under sweaters When it's this cold, if you still own leg warmers—congratulations. Wear them. The warmth is worth the call from the '80s asking for them back. Hats indoors are permitted. This isn't a fashion show; it's survival style. You lose a lot of body heat through your head. Emulate your inner Elmer Fudd if you need to. Carbon monoxide alarms are essential & in many areas legally required.  When temperatures drop, people get creative—and desperate. Space heaters, fireplaces, generators, kerosene heaters, or (please, dear God, don't) using gas ovens for heat. That last one is about as safe as texting while skydiving.  And here's an important PSA: Starting January 1, 2026, Ontario's updated fire code mandates a functioning carbon monoxide alarm on every level of homes that have fuel-burning appliances. Remember to test alarms when you change your clocks for daylight saving time—it's easy to do, and not easy to forget. Block drafts like you're defending a castle. Roll towels under doors, seal windows, close unused rooms, open curtains during sunny days, and close them tightly at night. Check your medications. Ask your pharmacist or doctor if any prescriptions or over-the-counter remedies influence temperature regulation or alertness. Knowledge is power—and warmth. Check Food & Other Supplies. If venturing out feels risky, order groceries for delivery. Services like Voilà by Sobeys, Instacart, PC Express, and many local grocers deliver directly to your door.  This isn't laziness—it's smart risk management. Most delivery services are free or inexpensive, especially when compared to the alternative: icy sidewalks, falls, broken hips, or getting stranded in extreme cold while wearing inadequate footwear because "it's just a quick trip." Clear Your Snow. Snow and ice hinder movement. Limited movement results in isolation. Isolation worsens depression and cognitive decline.  Clear snow isn't just about safety—it's about dignity. Pro Tip: Protect Your Pipes (and Your Wallet).  Winter power outages can mean burst pipes and serious water damage. If you expect a prolonged outage: • Know where your main water shut-off is • Turn it off • Open faucets to drain the lines It feels extreme—until it doesn't. Until you're standing in three inches of water at 2 a.m., wearing your emergency leg warmers. Know or Live Near an Older Adult?  Here's Your Cold Weather Action Plan Don't ask if they need help—just do it. Clear the porch. Shovel a path. Salt the steps. Think of it as the winter cousin of snow angels: shovel angels. Be one! When people Are Shut In—Go check in with them. For those stuck indoors, reach out by video, not just text or voice. Seeing someone tells you far more than hearing "I'm fine." Use FaceTime, Zoom, WhatsApp, or Google Meet. Do this with older people you know.  Because pride prevents people from asking for help. Shame prevents people from being honest—about empty fridges, sleeping in mittens, or wearing coats to bed. Look for these signs: • Confusion or slurred speech • Shivering—or lack of it (paradoxically dangerous) • Pale or bluish skin • Slow movements or lack of coordination • Extreme fatigue Know When to Call for Help If something feels off, err on the side of safety. In Canada: • Telehealth Ontario: 1-866-797-0000 • Quebec: 811 • Other provinces: Know your local health line If you notice any signs of distress—confusion, chest pain, shortness of breath, severe cold exposure—or if you're unsure, call 911. Cold-related emergencies escalate rapidly. The Culture Shift We Need—Right Now Cold snaps reveal faults in our systems and communities. This is the time to foster a check-in culture: a call, a knock, a cleared walkway, groceries dropped at the door. Preparation matters. Connection matters more.  Winter is temporary. The habits we build to take care of one another are not. Be cool—and stay warm out there, friends. Sue Don’t Retire… Rewire! What are your best winter safety tips? Share them—because staying warm is better when we do it together. Want more of this? Subscribe for weekly doses of retirement reality—no golf-cart clichés, no sunset stock photos, just straight talk about staying Hip, Fit & Financially Free.

Florida scientists champion ‘Food Is Medicine’ movement to tackle national health crisis​

University of Florida researchers are calling for a national transformation in how we address the ongoing epidemic of obesity and Type 2 diabetes, starting with a fundamental shift in how we approach health, agriculture and food. Published recently in the Proceedings of the National Academy of Sciences, the article argues that fruits and vegetables must be treated not just as food — but as medicine.  With 73% of U.S. adults and 35% of children classified as overweight or obese, the authors warn that the crisis is not only an individual health issue but a national economic and security threat.  Andrew Hanson, Ph.D., a co-author and professor of horticultural sciences at UF/IFAS, emphasized a sense of urgency and collective responsibility toward solving this health crisis.  “This isn’t business as usual. We’re taking a public-interest view. This is the kind of thing we all need to be talking about. It’s too important not to,” he said.  The article proposes a roadmap for change, including creating five National Institutes of Health-supported “Food Is Medicine” centers across the U.S., with Florida as a leading candidate; scaling up domestic fruit and vegetable production to meet national dietary needs; partnering with food producer and processors to make healthy foods more accessible, affordable and appealing; and reforming medical and nutrition education to include horticultural sciences and vice versa. The article highlights that only 1 in 10 adults meets the recommended daily intake of fruits and vegetables, and that U.S. production falls far short of what’s needed to support a healthy population. The authors call for a dramatic expansion of fruit and vegetable production, especially high-impact crops like berries, leafy greens and carrots.  Christopher Gunter, Ph.D., professor and chair of the UF/IFAS Department of Horticultural Sciences, said the team’s goal is to push the role fruit and vegetables crops can play in improving human health into the national consciousness. “As a discipline, horticulture and the science of fruit and vegetables have been largely ignored in this conversation,” Gunter said. “Our goal is to move the needle on health with fruit and vegetables.”   Hanson said about 80% of the nation’s cropland is used to grow soybeans, corn and wheat — most of which are processed into products with low nutritional value that contribute to the obesity and Type 2 diabetes epidemic.  Mike Jaffee, M.D., a co-author and professor of neurology in the UF College of Medicine, stressed the broader implications of a high-vegetable diet on brain health.  “Obesity and insulin resistance are linked to inflammation and neurodegeneration. We’re living longer, but our brains aren’t keeping up. That’s where the real cost to individuals and the health care system comes in,” he said.  Gunter agreed, adding, “This epidemic reduces the longevity and productivity of our citizens. It limits the momentum communities need to grow healthy and resilient families.”  Hanson pointed out that higher socioeconomic groups are better positioned to meet dietary recommendations, making this not just a health issue, but a deeply embedded social and economic one.  “This crisis takes an unduly large toll on people with lower incomes and less time. To eat enough fruits and vegetables in the current system, you need substantial income and time to prepare food. That’s a luxury many don’t have,” he said.  The authors argue that farmers bring essential knowledge to the table.   “They understand how environmental factors impact nutritional quality,” Gunter said.

How to Make Your Experts “AI-Ready"

AI is changing how people discover expertise.  Today, journalists, event organizers, researchers, and the public increasingly turn to tools like ChatGPT, Claude, Perplexity, and Google Search’s AI summaries powered by Gemini. Instead of clicking through pages of links, they expect clear, credible answers—often delivered instantly, with citations. That shift has major implications for organizations. It’s no longer enough for your experts to “rank well.” They need to be understood, trusted, and accurately represented by AI systems. So the real question becomes: When AI talks about your experts, does it get it right? This is where LLMs.txt plays an important role—especially when paired with an ExpertFile-powered Expert Center. What is LLMs.txt (In Plain English)? ...and why is it essential for expert content LLMs.txt is a small, machine-readable file placed on your organization’s website—in the case of your expert content alongside your main Expert Center. Its purpose is simple: to explain your expertise to AI systems clearly and unambiguously. “AI systems don’t just scan for keywords; they look for clear meaning, consistent context, and clean formatting — precise, structured language makes it easier for AI to classify your content as relevant.” Microsoft: Optimizing Your Content for Inclusion in AI Search Answers Rather than forcing AI to infer meaning from scattered pages, LLMs.txt explicitly tells systems: Who your experts are Which pages represent official, curated content How expert profiles differ from articles, Q&A, or research content How your organization’s expertise should be interpreted as a whole Think of it as a table of contents and usage guide for AI —helping large language models understand your site the way a communications professional would. Why This Matters for Visibility and Trust It Establishes Your Organization as the Source of Truth AI systems routinely synthesize information from multiple places. Without guidance, they may rely on outdated bios, scraped content, or secondary references. LLMs.txt provides a clear signal: This is our official expert content. This is what represents us. For ExpertFile clients, this matters because the platform already centralizes and curates expert content—from profiles and directories to Spotlights and Expert Q&A—ensuring that what AI sees is current, governed, and institutionally endorsed. The result: Greater accuracy, stronger attribution, and reduced risk of misrepresentation when your experts appear in the ever growing AI-generated overviews and answer. ahrefs: AI Overviews Have Doubled How It Improves Discovery Across AI Platforms It Makes Structured Expertise Easier for AI to Use ExpertFile is purpose-built to publish structured expert content at scale—content that goes well beyond static bios. LLMs.txt simply helps AI recognize and use that structure correctly. It clarifies the role of key ExpertFile content types, including: Expert Profiles → Canonical identity, credentials, and areas of expertise Spotlight Posts → Timely commentary, thought leadership, and research insights Expert Q&A → Authoritative answers to real-world questions Directories, Research Bureaus, and Speakers Bureaus → Curated collections of expertise by topic or audience This makes it easier for AI systems to: Match your experts to breaking news and trending topics Pull accurate summaries for AI-generated responses Identify the right expert for journalists, event organizers, and researchers Combined with ExpertFile’s extended distribution through expertfile.com and the ExpertFile Mobile App, your expertise is not only published—but actively discoverable across channels used by key audiences . How It Builds Organizational Authority It Connects Individual Experts to Institutional Credibility Without context, AI may treat expert pages as isolated profiles. LLMs.txt helps connect the dots. It tells AI that: Your experts are curated and endorsed by the organization Their insights are part of a broader expertise ecosystem Your institution has depth across priority subject areas This aligns closely with how ExpertFile structures content to support E-E-A-T (Experience, Expertise, Authority, Trust)—not just at the individual level, but across the organization . The outcome: Your organization is recognized not just as a collection of experts, but as an authoritative source of knowledge. How It Works with Google, Gemini, and AI Search Supports AI Summaries, Citations, and Knowledge Panels LLMs.txt helps ensure that when Google’s AI: Summarizes your organization Cites expert commentary Builds “about this topic” panels …it draws from your official, structured ExpertFile content, rather than fragmented third-party sources. This complements ExpertFile’s existing SEO and AI-discoverability foundation, which includes clean code, proper meta data, schema markup, and frequent crawling by both search engines and AI bots. How LLMS.txt Fits with SEO, Meta Tags, and Schema LLMS.txt doesn’t replace SEO—it builds on it. Traditional SEO elements such as page titles, meta descriptions, schema.org markup, and internal linking remain essential for helping search engines index and rank your content. ExpertFile already delivers these fundamentals out of the box, continually testing and evolving SEO and GEO (Generative Engine Optimization) standards as search changes . “Semantic SEO helps search engines understand context... it now helps bridge a critical gap between traditional SEO and newer generative engine optimization (GEO) and AI optimization (AIO) efforts.” Search Engine Land: Semantic SEO: How to optimize for meaning over keywords LLMS.txt adds a layer designed specifically for AI systems: Schema explains individual pages LLMs.txt explains your entire expertise ecosystem In simple terms: SEO helps your content get found LLMs.txt helps AI understand, summarize, and cite it correctly Together, they ensure your experts are not only visible—but accurately represented wherever AI is shaping discovery. Why This Is Especially Powerful on ExpertFile ExpertFile was designed to future-proof expert visibility—offering structured publishing, governance, distribution, inquiry management, analytics, and professional services as part of a continuously evolving SaaS platform . LLMS.txt acts as a multiplier on that foundation: Turning your Expert Center into a machine-readable expertise hub Strengthening AI discovery without adding operational burden Supporting emerging use cases like automated expert matching and AI-assisted research It’s not about chasing new technology. It’s about ensuring your expertise is clearly defined, properly attributed, and trusted—now and in the future. The Takeaway An LLMs.txt file on your ExpertFile organization page helps ensure that: Your experts are found by AI tools, not overlooked Your content is interpreted correctly, not flattened or misrepresented Your organization earns authority and trust in AI summaries, citations, and search results “AI search isn’t eliminating organic traffic. But it is reducing visits to source websites… Measure presence (citations, mentions) alongside traffic to see real impact.” Semrush: AI Search Trends for 2026 & How You Can Adapt  As AI becomes the front door to information, LLMs.txt helps make sure that when people ask for expertise, your organization is the answer they get.

“Give Me My Phone Back!”: Why Parent–Teen Phone Fights Miss the Real Problem

If it feels like every other night ends with “Give me my phone back!” you’re not alone. A recent Pew Research Center report found that about 4 in 10 teens and parents (38%) say they argue about phone time, and nearly half of parents admit they spend too much time on their own phones. Executive Function Coach Craig Selinger, M.S., CCC-SLP says those blow-ups often miss the real issue. “If you want behavior change in kids, start with the parent model,” he says. “It starts at the top: kids are watching how you use tech.” He notes that conflict usually shows up in the “in-between” moments — after school, in the car, at breakfast — when a phone becomes an invisible wall between parents and kids. “Those little moments are actually big moments,” Selinger explains. “If you can pull out tech during those kind of banal, whatever moments, that’s when kids start talking to you.” Research shows the stakes go beyond eye-rolling. A 2025 CDC analysis of U.S. teenagers found that higher non-school screen time is linked with irregular sleep, less physical activity, more depression and anxiety symptoms, and weaker social support.(CDC) And yet, many families don’t have clear, consistent rules: Springtide Research Institute’s 2024 survey of 13-year-olds found that only about half say their parents limit screen time, but when limits exist, teens are less likely to be heavy users and report slightly better mental health.(Springtide Research Institute) For Selinger, the takeaway is simple: filters and confiscation can’t replace family systems. What works better: Parents go first. Phones out of bedrooms at night, off the table at meals, and away during key “micro-moments” sends a stronger signal than any lecture. Agree on the rules together. Teens are far more likely to respect boundaries they helped design, for example, “no phones at dinner and after 11 p.m. on school nights”  than rules dropped on them mid-argument. Link boundaries to what teens care about. Sleep, sports, grades, mood and friendships are all directly affected by late-night and all-day screen time; making that connection reduces the sense that rules are “random.” Instead of asking “How do I make my teen stop?” Offline.now’s experts encourage parents to ask, “What are we modelling and what shared routines would actually make life better for everyone in the house?” Featured Experts Craig Selinger, M.S., CCC-SLP – Executive Function Coach, CEO of Themba Tutors and child development specialist. He focuses on how phones reshape learning, sleep and family dynamics, and helps families build “digital sunset” routines and mealtime/bedroom rules that stick.

Reports Claim "Zootopia 2" Is Causing Surging Sales of Venomous Blue Snakes. Villanova Professor Ryan Almeida Cautions It's Likely More Nuanced

As Disney’s “Zootopia 2” barrels toward becoming the highest-grossing animated Disney movie of all-time, the box office isn’t the only place fans of the franchise are apparently flocking. Recently, CNN reported that “Zootopia 2” fans in China—where the wildly popular movie has already been crowned it’s highest-grossing foreign animated film ever—have expressed increased interest in owning Indonesian pit vipers, a striking blue and highly venomous snake portrayed as an anthropomorphic protagonist named Gary De’Snake in the film. The outlet spoke to individuals who purchased the animal after seeing “Zootopia 2” and noted surges in searches and prices among exotic pet retailers. The reported phenomenon prompts the question: can blockbuster movies really be drivers of the exotic pet trade? “I think they can,” said Ryan Almeida, PhD, an assistant teaching professor of Geography and the Environment at Villanova University who studies the exotic pet trade. “There have been a lot of anecdotal reports of movies and TV shows influencing the pet trade, but the peer-reviewed evidence isn’t there.” Causation or Correlation? Reasons for Pet Demand are Tricky to Single Out While the increased interest in the pit viper may be the latest pet trend influenced by the entertainment industry, it is certainly not the first, says Dr. Almeida, who has recently been conducting research at wildlife expos in an effort to understand more of the intricacies of various pet-related trends. In the 1980-90s, red-eared slider turtles became massively popular pets, and it just so happened to coincide with a popular new show based off the animal. “The Teenage Mutant Ninja Turtles craze, especially in the United Kingdom, probably helped drive demand for these turtles as pets,” Dr. Almeida said. “Turtle exports from the United States exploded in popularity during this time, there just is a not a peer-reviewed study demonstrating it was definitely caused by the show.” In the 2000’s, Pixar’s “Finding Nemo” and its sequel, “Finding Dory,” reportedly bolstered purchases of clownfish and blue tangs—the fish for whom those characters were modeled. Interest in owning owls as pets was also said to have spiked among Harry Potter fans in certain parts of the world amid the height of the joint movie/book popularity. Though much of the evidence of these trends is anecdotal, anecdotal doesn’t necessarily mean it didn’t happen. For instance, it’s difficult to completely discredit an exotic pet retailer who reported a 500% sales increase of an animal featured in a recent, very popular movie. But it’s also difficult to prove the causation, not to mention the scale. Dr. Almeida, who is interested in the qualities that make exotic pets desirous to consumers, says that even if sales of an animal from a movie did increase, the reasons are likely far more nuanced than just their appearance on screen. “Rarity is one important factor. We have good evidence that that certain [consumers] care a lot about rarity, that prices rise as animals become rarer and that retailers sell more animals if they are rare.” Another is morphology, or the physical structure of the animal. “Animals with unique morphology or distinctive colorations and patterns are more susceptible for these spikes in demand,” he said. “If Gary De’Snake was a brown, common garter snake and not a striking blue colored viper, I doubt we would see this attention. “I suspect that that's partially why this snake species, Trimeresurus insularis, was chosen for this movie, and why the fish representing Nemo and Dory are the ones they are, and not one of the millions of more boring looking fish species out there.” Even the on-screen portrayal, he suspects, makes a difference. “If the characters are protagonists, that could potentially either consciously or subconsciously, lead to more positive associations with the pet, especially for something like a pit viper, which probably has sort of a negative connotation to go with it in the first place. Also, the way these animals are anthropomorphized likely matters to some degree to people who report buying these animals because of the movie.” Case in point, one purchaser of the highly venomous viper told CNN that the movie helped give “reptile pets a better image,” saying of Gary De’Snake “I love his enthusiastic attitude and his sense of responsibility,” which would not be qualities associated with or displayed by the actual living species. “Attention to all of this falls in line with the same sort of things we are already know are drivers of demand in the pet trade,” Dr. Almeida said. Blockbuster Movies Probably Don’t Make Blockbuster Pet Trends Yet, while Dr. Almeida cedes that there is likely some degree of real demand for exotic pets based on movies (as evidenced by the self-reporting of people doing so for that reason), he cautions that there is very little to suggest these types of trends typically occur on large scales, especially those large enough to make any ecological impacts. He referenced a 2019 paper published by researchers at the University of Oxford, which looked at the purported increase of clownfish and blue tang sales after “Finding Nemo” and “Finding Dory.” “They found that there was an increase in the amount of people searching for the animal online, but not any evidence that retailers were importing more blue tangs, consumers were buying more blue tangs, or even that people were going to an aquarium to see them.” The findings, per the University of Oxford, suggested “that the impact of movies is limited when it comes to large scale buying of animals.” The authors also noted the role of viral media articles in suggesting this plausible causation was a hard-and-true phenomenon. Similarly, a 2017 study concluded that, contrary to popular belief, the Harry Potter series was unlikely to have increased demand for pet owls in the United Kingdom. Even if the demand was there at those larger scales, Dr. Almeida says meeting that demand could be a challenge, depending on the species. “You’d potentially have to poach them in large numbers from the wild, and that's challenging in and of itself. Or they would have to be captive bred, which for some animals is relatively easy but others not so much.” Not to mention the other roadblocks to mass exotic pet ownership. “Some of them may be tough to obtain or even illegal to own in the first place. Also, many of the consumers of films like ‘Zootopia 2’ who might feel a strong emotional pull to an animal are children, and children aren’t the ones going out and buying pets. And, even if something like this did become a large-scale trend, trends are fleeting. The long-term impact, ecologically, would be hard to predict.” But make no mistake. Pet trends certainly do happen on large scales, and whether they are caused by movies in part or not at all, they can have dire ecological consequences. Look at the case of the red eared slider. “Regardless of any possible influence from the show, these turtles are relatively easy to captive breed, so therefore relatively easy to acquire,” Dr. Almeida said. “But they are tough pets. They live a really long time and are kind of hard to care for, and that leads to people releasing them into the wild. They are now among the most invasive reptile species on the planet.” So much so, that the UK banned their sale in 1996. “It ties back to the complications of assessing certain aspects of the wildlife trade. There are so many factors, how do we get the entire picture? It’s a wicked problem.” Whether that problem includes movies with venomous, anthropomorphic snake protagonists appears unlikely, outside of a few highlighted cases. “It certainly wouldn’t be supported by much hard evidence… yet,” Dr. Almeida said. “But this is very much an under-researched phenomenon. I know I’ll keep my eye out for blue insularis next time I attend a pet expo.”

When Betting Goes Mobile: The Hidden Cost to Young Adults’ Finances

As online gambling and sports betting surge across the United States, concerns are mounting about the financial and social consequences—particularly for young people. Dr. Jared Pincin, Associate Professor of Economics at Cedarville University, offers journalists a data-driven economic lens on how the rapid expansion of digital gambling is reshaping personal finances and increasing financial risk among younger Americans. What's Happening Mobile betting apps have transformed gambling into an always-available activity, accessible anywhere and at any time. With aggressive marketing tied to professional and collegiate sports, online gambling has become normalized—especially among young adults. As participation rises, so do reports of debt, financial instability, and problem gambling, raising questions about consumer protection, regulation, and long-term economic impact. Dr. Jared Pincin primary research interests explore the intersection of public choice economics with foreign aid as well as issues in sports economics. Pincin has published in popular publications such as The Hill, Real Clear Markets, Foxnews.com, and USA Today and scholarly journals such as Oxford Development Studies, Applied Economic Letters, and the Journal of Sport and Social Issues. View his profile here Key Insights  Online Gambling Is Built for Continuous Spending Modern gambling platforms are designed to encourage repeated engagement. Gamified interfaces, instant wagers, and constant prompts make it easy for users to lose track of spending, increasing the likelihood of financial loss over time. Young Adults Face Elevated Risk Young people, particularly college-age students and adults in their twenties, are among the fastest-growing users of online betting platforms. Limited financial experience, combined with easy credit access and social pressure, makes this group especially vulnerable to poor financial outcomes. Personal Finances Are Directly Impacted Gambling losses often come at the expense of savings, rent, tuition, and long-term financial planning. Dr. Pincin emphasizes that gambling platforms generate profit only when users lose, making sustained participation a negative-sum financial activity for individuals. Economic Incentives Drive Expansion From an economic standpoint, gambling growth is fueled by state revenue incentives and private profit motives. Dr. Pincin helps explain how these incentives can conflict with consumer well-being, particularly when regulatory safeguards lag behind technological innovation. About Jared Pincin Dr. Jared Pincin is an Associate Professor of Economics at Cedarville University. He holds a Ph.D. in economics and specializes in public choice, behavioral economics, and sports economics. His work examines how incentives shape individual decision-making and how policy choices affect financial outcomes at both the personal and societal levels. Let Us Help with Your Coverage Jared Pincin can assist reporters by: Explaining why online gambling participation has risen so quickly among young people Breaking down the economic mechanics of betting platforms and personal financial risk Providing context on the long-term financial consequences of habitual gambling Contributing expert insight to stories on regulation, advertising, and consumer protection Why This Matters As gambling becomes increasingly embedded in American culture, its financial consequences are no longer limited to isolated cases. Understanding how online gambling affects young people’s financial stability is essential for informed public reporting. Dr. Pincin offers clear, accessible analysis that helps audiences understand the economic realities behind the headlines.

Researchers warn of rise in AI-created non-consensual explicit images

A team of researchers, including Kevin Butler, Ph.D., a professor in the Department of Computer and Information Science and Engineering at the University of Florida, is sounding the alarm on a disturbing trend in artificial intelligence: the rapid rise of AI-generated sexually explicit images created without the subject’s consent. With funding from the National Science Foundation, Butler and colleagues from UF, Georgetown University and the University of Washington investigated a growing class of tools that allow users to generate realistic nude images from uploaded photos — tools that require little skill, cost virtually nothing and are largely unregulated. “Anybody can do this,” said Butler, director of the Florida Institute for Cybersecurity Research. “It’s done on the web, often anonymously, and there’s no meaningful enforcement of age or consent.” The team has coined the term SNEACI, short for synthetic non-consensual explicit AI-created imagery, to define this new category of abuse. The acronym, pronounced “sneaky,” highlights the secretive and deceptive nature of the practice. “SNEACI really typifies the fact that a lot of these are made without the knowledge of the potential victim and often in very sneaky ways,” said Patrick Traynor, a professor and associate chair of research in UF's Department of Computer and Information Science and Engineering and co-author of the paper. In their study, which will be presented at the upcoming USENIX Security Symposium this summer, the researchers conducted a systematic analysis of 20 AI “nudification” websites. These platforms allow users to upload an image, manipulate clothing, body shape and pose, and generate a sexually explicit photo — usually in seconds. Unlike traditional tools like Photoshop, these AI services remove nearly all barriers to entry, Butler said. “Photoshop requires skill, time and money,” he said. “These AI application websites are fast, cheap — from free to as little as six cents per image — and don’t require any expertise.” According to the team’s review, women are disproportionately targeted, but the technology can be used on anyone, including children. While the researchers did not test tools with images of minors due to legal and ethical constraints, they found “no technical safeguards preventing someone from doing so.” Only seven of the 20 sites they examined included terms of service that require image subjects to be over 18, and even fewer enforced any kind of user age verification. “Even when sites asked users to confirm they were over 18, there was no real validation,” Butler said. “It’s an unregulated environment.” The platforms operate with little transparency, using cryptocurrency for payments and hosting on mainstream cloud providers. Seven of the sites studied used Amazon Web Services, and 12 were supported by Cloudflare — legitimate services that inadvertently support these operations. “There’s a misconception that this kind of content lives on the dark web,” Butler said. “In reality, many of these tools are hosted on reputable platforms.” Butler’s team also found little to no information about how the sites store or use the generated images. “We couldn’t find out what the generators are doing with the images once they’re created” he said. “It doesn’t appear that any of this information is deleted.” High-profile cases have already brought attention to the issue. Celebrities such as Taylor Swift and Melania Trump have reportedly been victims of AI-generated non-consensual explicit images. Earlier this year, Trump voiced support for the Take It Down Act, which targets these types of abuses and was signed into law this week by President Donald Trump. But the impact extends beyond the famous. Butler cited a case in South Florida where a city councilwoman stepped down after fake explicit images of her — created using AI — were circulated online. “These images aren’t just created for amusement,” Butler said. “They’re used to embarrass, humiliate and even extort victims. The mental health toll can be devastating.” The researchers emphasized that the technology enabling these abuses was originally developed for beneficial purposes — such as enhancing computer vision or supporting academic research — and is often shared openly in the AI community. “There’s an emerging conversation in the machine learning community about whether some of these tools should be restricted,” Butler said. “We need to rethink how open-source technologies are shared and used.” Butler said the published paper — authored by student Cassidy Gibson, who was advised by Butler and Traynor and received her doctorate degree this month — is just the first step in their deeper investigation into the world of AI-powered nudification tools and an extension of the work they are doing at the Center for Privacy and Security for Marginalized Populations, or PRISM, an NSF-funded center housed at the UF Herbert Wertheim College of Engineering. Butler and Gibson recently met with U.S. Congresswoman Kat Cammack for a roundtable discussion on the growing spread of non-consensual imagery online. In a newsletter to constituents, Cammack, who serves on the House Energy and Commerce Committee, called the issue a major priority. She emphasized the need to understand how these images are created and their impact on the mental health of children, teens and adults, calling it “paramount to putting an end to this dangerous trend.” "As lawmakers take a closer look at these technologies, we want to give them technical insights that can help shape smarter regulation and push for more accountability from those involved," said Butler. “Our goal is to use our skills as cybersecurity researchers to address real-world problems and help people.”

The Ads are Coming ! OpenAI is testing ads inside ChatGPT starting this month.

But there's a catch: You can’t just buy your way in ChatGPT will soon include “clearly labeled sponsored listings” at the bottom of AI-generated responses. And while the mock-ups don't appear all that sophisticated, it's important to focus on the bigger picture. We're about to see a new wave of 'high-intent advertising' that combines the targeting sophistication of social media with the purchase-intent clarity of search advertising. More on that in a moment. How Do ChatGPT Ads Work? Starting later this month, free users of the ChatGPT platform and those under 18 will begin receiving Ads at the bottom of their screens. First, they will see ChatGPT's answer to their question, which provides a comprehensive, relevant response that builds trust. Then they will see an ad for a sponsored product/service below. An ad that suddenly doesn't feel like a blunt interruption. It feels like a natural next step. This is premium placement. The user has already received value. They've been educated. And now there's a clear call to action (CTA) that's in context. Open AI has stated that their new Ads “support a broader effort to make powerful AI accessible to more people.” Translation: As they approach 1 billion weekly users across 171 countries using ChatGPT for free, OpenAI needs to offset its astronomical burn rate with ads. Makes sense. This New Era of Conversational Ads Will be Complicated But there's a structural difference with these new ads. OpenAI has stated that ads will only appear when they're relevant to that exact conversation. This means you can't just buy your way into ChatGPT Ads. In fact, with ChatGPT you are being selected because you're the right answer the user needs at that time. Put another way: When ChatGPT evaluates which sponsored products to show, it will favor brands with demonstrated authority on the topic. So unlike traditional paid search, where a higher bid gets you ranked in sponsored results, ChatGPT Ads will reward the brands whose content has already been recognized as authoritative by the AI model. Brands with strong organic visibility, topical expertise, and content that aligns with user intent will have a distinct competitive advantage from day one. Brands without that foundation will be paying premium rates to compete with established authorities. How ChatGPT's Ad Strategy is Set to Change Digital Marketing For years, CMOs have treated organic search and paid search as separate budget lines, often managed by different teams. I saw this firsthand, as I helped my client DoubleClick launch it’s first Ad Exchange network in the US market. Programmatic exchanges brought a new efficiency to digital ad buying. It was a very groovy time. This feels very different. Why? Because, the conventional wisdom has always been that paid search and ads drive immediate results while organic search plays the long game. In 2026, that strategy isn’t completely obsolete. But that type of thinking is about to get a lot more expensive for clients if they don't start to appreciate quality "organic" content and its ability to improve their paid advertising ROI. Now organic and paid need to get along, to get ahead. ChatGPT Ads Are Looking for Topical Authority that Experts Can Demonstrate When ChatGPT evaluates which sponsored products to show, it will favor brands with demonstrated authority on the topic. Brands won't simply be able to "buy" visibility. OpenAI in its announcements, has been explicit: ads must be relevant to the conversation. Relevance is determined by topical alignment, not budget. A brand spending millions on generic bidding will lose to a smaller competitor whose product is more precisely aligned with what the user actually asked. The ads aren't live yet. But the infrastructure supporting them is. Open AI, Google and many of the other generative search platforms are building very sophisticated systems that track topical authority and content quality signals. They're already reshaping how organic search, AI recommendations, and paid advertising work together. Topical Relevance + Expert Authority is the Path to Visibility in Search Investing in well-developed thought leadership programs generates compound returns. You get the organic search results plus an improvement in your paid search metrics in Generative AI search platforms. When done right, you build authority for AI citations, which then positions you better for ChatGPT ads. Remember, your organic traffic gains are built on authoritative content. They're built on being the answer that search engines and AI systems select. And once you've built that authority, it works everywhere—traditional search, AI Overviews, ChatGPT, and soon… ChatGPT ads. What To Do Before AI Ad Networks Start to Scale The early advantage will go to brands that invest in quality content right now. Organizations that invest in expert-authored, intent-aligned content over the next six months will have more AI citation visibility from Google Overviews and similar LLM's like ChatGPT. That means more trust signals, making paid ads more effective when they run. Content that is aligned with user intent: Answers a specific question. Not tangentially, not after 2,000 words of context. The answer appears in the opening paragraph, structured for AI extraction. Includes expert perspective. Generic information that could come from anywhere doesn't differentiate you. Expert insight, original research, or proprietary frameworks do. Demonstrates topical authority. A single authoritative article matters less than a cluster of related content that shows comprehensive expertise on a topic. Is structured for scanning. Clear headings (H2, H3), bullet points, tables, Q&A blocks. This structure helps both human readers and AI systems parse meaning. Remember, the brands that get the most value out of ChatGPT Ads will be the ones that built intent-aligned content years before the ads launched. They'll have topical clusters, expert perspectives, and the authority signals that make them the natural choice for sponsorship. Questions CMO’s Should Be Asking their Teams Now to Prepare for ChatGPT Ads Q. Can I pre-purchase Chat GPT Ads? As of today, there are currently no ads in ChatGPT. Open AI has announced that they will begin internal testing ads in ChatGPT later this month for Free users in the US market. Q. Do Ads influence the answers ChatGPT gives you? What about privacy? Open AI in their release states that answers are optimized based on what's most helpful to you. Ads are always separated and clearly labeled from Answers. They also state that they keep your conversations private from advertisers and will never sell your data to advertisers. Q. How do we audit our site content to ensure we're aligned with user intent? For your top 20-30 decision-stage queries (the ones that drive revenue), here's a quick test. Does the content directly answer the question in the opening paragraph? Are you including question-and-answer formats in your content? If you're burying the answer in a 3,000-word article full of tangents, you're losing visibility in organic search, and you're already failing in ChatGPT's environment. Restructure. Q. How do we prepare for ChatGPT Advertising Opportunities? Build topical authority through content clusters. Don't publish isolated blog posts. Organize your content around core topics your audience cares about. Create a long-form hub article that comprehensively covers the topic, then develop additional linked articles that dive into sub-topics and questions. Link them together. This structure helps AI systems over time, recognize your brand as authoritative on that topic, which improves both organic rankings and AI citation rates. Q. Can we still get traction with content that is not authored by experts? Generic AI-written content won't differentiate you. Get expert voices into your content. Feature your subject-matter experts, partner with practitioners, and customers to contribute original insights, case studies, or frameworks. AI systems can detect authenticity, and original expert perspectives is now a ranking signal. This is especially critical as you prepare for ChatGPT ads. OpenAI has prioritized conversations that cite authoritative sources. Q. How does content need to be structured for citations? Implement proper schema markup and structured data. AI systems extract information by parsing content structure. If your pages include proper schema markup (FAQPage, HowTo, Review, Product schema), you're making it easier for AI to pull your content into answers. This increases citation rates, which builds authority before ChatGPT ads scale. Q. How do we allocate our organic and paid programs? Own the organic + paid intersection. For your highest-intent topics, if you have a budget, invest in both organic visibility and paid campaigns. Run ads targeting the same keywords where you rank organically. This takes up more real estate on the results page and signals authority. It also gives you direct feedback on keyword performance, messaging, and landing page effectiveness—data that informs your organic content strategy and drives more citations - a virtuous cycle. Q. What types of creative will work best in these new Ad products? Until they roll out, it's unwise to make too many predictions. The safe bet here is to prepare your team for conversational advertising. ChatGPT ads won't reward traditional ad copy. They'll reward clarity, specificity, and direct value messaging. If you're used to brand-heavy, aspirational creative, this will feel foreign. Start testing conversationally-appropriate messaging now. Short, clear, problem-focused. Test on existing paid channels and refine before ChatGPT ads launch. Our Prediction When ChatGPT ads fully launch and scale, many brands that have invested in organic visibility and content quality will start to pull away from the pack. Remember…The brands that win won't be the ones with the biggest ad budgets. They'll be the ones whose content has already proven they're the right answer. They'll be the ones users already trust, already cite, and already know. The ads are coming. Are you ready?