Brunswick is an advisory firm specializing in business critical issues.
We help clients navigate the interconnected financial, political and social worlds to build trusted relationships with all their stakeholders.

From financial situations through to capital markets, crisis, cyber, employee engagement, and litigation, clients rely on Brunswick for insight, advice, planning, preparedness, and campaigns.

Our sector expertise combined with our deep seated knowledge of corporate communications and relations, means that boards turn to us during leadership transitions, for complex, cross-border work and business critical situations.

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Expert Answer

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According to the 2017 Insider Threat Report, 74 percent of organizations feel vulnerable to insider threats, yet less than half of them have the appropriate controls in place to prevent an insider attack.By controlling and managing access to data and systems, and by closely monitoring it, companies are hoping to gain early alerts to potential breaches. Careful monitoring may also assist in forensically mapping unauthorized access in the event of a major cyber attack.Some employers have also begun to rely on technical oversight of their employees’ behavior on company systems as well as social media platforms. These measures may include monitoring what an employee shares onlineabout his or her employer or job. It may also involve automated reviews of what is emailed to addresses outside of the organization, and what is printed, by whom and in what quantity. Some may view this type of oversight as a violation of employee privacy; others may argue that expectations of privacy can blur at the edges of many confidentiality requirements placed on employees.Regardless, employees need to understand what is expected of them. To earn loyalty and maintain open lines of communication, a company must be clear about employee responsibilities as well as what’s at stake.

“Crisis doesn't change people; it reveals them,” according to the novelist Eric Walters - and the same can be said for companies.
Responses to the COVID-19 crisis is an Acid Test for corporate leadership. When the pandemic has passed, people will look back and ask: how did you stand by your employees, even as revenues dried up? How did you support consumers? Did you ask the crucial question: how can we help?

The virus is also a test for whether discussions about “corporate purpose” and “stakeholder capitalism” are consequential debates - or just more hot air.

Watch our Business & Society Webinar on-demand and find out who is emerging as the corporate heroes - and zeroes - of the crisis, and what we can learn for the future.

Watch the full webinar here: https://www.brunswickgroup.com/covid-webinar-series-the-covid-19-acid-test-i15620/

COVID-19: An acid test for corporate leadership?

2019 saw an increase in employees raising their voices for change, and then COVID-19 changed the workplace and the lives of employees everywhere.
Employees' voices are getting louder in the context of the pandemic that is putting their lives at risk, causing financial strain and raising questions around the value of individual workers.

During this on-demand presentation, our experts have a strategic communications discussion about how companies are working to re-emerge in the right way for their businesses and employees, how employees are asking to be heard, and how companies can better listen to drive positive employee action.

Watch the full webinar here: https://www.brunswickgroup.com/covid-19-employee-activism-webinar-i15894/

Employee Activism in a Time of COVID-19

There are both significant opportunities and risks for companies using digital and social media to communicate during COVID-19.

Social media can provide unique platforms for business leaders and companies to reach key audiences on their own terms — but the spread of misinformation presents a dangerous challenge. 

Senior members of Brunswick’s Digital practice provide examples of companies using social media effectively during the COVID-19 crisis, discuss the potential risks, and advise on best practices for communicating through these channels. 

Watch the on demand webinar here: https://www.brunswickgroup.com/covid-webinar-series-digital-i15607/

Digital Disruption in a COVID-19 World Webinar

how-to-mitigate-internal-cyber-threats

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