The Canadian Public Relations Society (CPRS) is an organization of men and women who practice public relations in Canada and abroad. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.

CPRS was founded in 1948 from two original groups - the first in Montreal and the second in Toronto. In 1953, these became associated as the Canadian Public Relations Society, and, in 1957, the organization was incorporated as a national society.

Today, CPRS is a federation of 14 Member Societies based in major cities or organized province-wide. All Member Societies adhere to the constitution of the National and Member Society.

In cooperation with its regional Member Societies and with like-minded organizations in other countries, CPRS works to advance the professional stature of public relations and regulates its practice for the benefit and protection of the public interest.

The Canadian Public Relations Society, as a distinct Canadian association, seeks:

- to group all public relations practitioners in Canada and to foster their professional interests
- in cooperation with its regional Member Societies and with like-minded organizations in other countries, to advance the professional stature of public relations
- to regulate its practice for the benefit and protection of the public interest
- to serve the public interest by upholding a standard of proficiency and code of ethics, and by providing ongoing professional development to its members and public relations practitioners across Canada.

We believe that the ethical and strategic practice of public relations and communications management makes a positive contribution to the profession, our employers and to the communities we serve.

Canadian Public Relations Society

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In 2011, Carleen was the recipient of the Canadian Public Relations Society Hamilton Mentorship Award.

Recipient - Mentorship Award

In 2009, Carleen was the recipient of the Canadian Public Relations Society Hamilton Award of Merit for Writing.

Recipient - Award of Merit

In 2009, Carleen was the recipient of the Canadian Public Relations Society Hamilton Pinnacle Award for Communications Management and Social Marketing.

Recipient - Pinnacle Award

In 2007, Carleen was the recipient of the Canadian Public Relations Society Hamilton Pinnacle Award for Communications Management.

In 2011, Carleen was the recipient of the Canadian Public Relations Society Major Award for Excellence in Government Public Relations.

Recipient - CPRS Don Rennie Memorial Award

In 2003, Carleen was awarded the Canadian Public Relations Society Award of Excellence for Issues management for "Homeless in Halton: Building an Understanding". This project was also awarded a CPRS Toronto Ace Award in the crisis/issues management category.

CPRS Award of Excellence

Carleen Carroll, APR, FCPRS  is an accredited strategic communicator and government relations expert widely recognized for taking a 'big picture' approach to building lasting, trustworthy relationships through two way communications. Carleen has lead award winning teams and influenced direction in government, banking, consulting and the telecommunication industries. She is a subject matter expert in developing an organization's communications capacity from the ground up, in stakeholder relations and public consultation, and, in managing competing issues to develop public policy. Much of her work in strategic communication planning has been cited for "best practice" innovation.

Carleen is a sought after and acclaimed public speaker on the topics of delivering excellence in communications and public engagement. She is an active member of the CPRS Hamilton Chapter and is currently the Ontario regional examiner for the national Canadian Public Relations Society Accreditation in Public Relations designation.

Public Relations Best Practices

Brand Identity and Brand Management

Public Consultation and Community Engagement

Government Relations and Advocacy

Media and Presentation Coaching

Issues and Crisis Communications

Strategic Communications Planning

Relationship Building With Stakeholders

How To Successfully Incorporate Social Media Into A Comprehensive Strategic Communications Program Using A "Go Slow" Approach

Using Research to Set Priorities:  A Business Case for Knowing

A unique perspective on this crucial business imperative, some direction on the role of the PR practitioner in driving ethical behaviours and practices, an actual tool for self-assessment, current data and recommendations for the practitioner and management, and a case.

How trustworthy are you?

In this presentation, you will learn how research makes an organization more strategic and allows for better two way engagement with stakeholders. 

Using Research to Set Priorities; A Business Case for Knowing

A lighthearted but informative session will provide with tips, techniques and survival strategies and guiding principles for successful media relations.

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