The Canadian Public Relations Society (CPRS) is an organization of men and women who practice public relations in Canada and abroad. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.

CPRS was founded in 1948 from two original groups - the first in Montreal and the second in Toronto. In 1953, these became associated as the Canadian Public Relations Society, and, in 1957, the organization was incorporated as a national society.

Today, CPRS is a federation of 14 Member Societies based in major cities or organized province-wide. All Member Societies adhere to the constitution of the National and Member Society.

In cooperation with its regional Member Societies and with like-minded organizations in other countries, CPRS works to advance the professional stature of public relations and regulates its practice for the benefit and protection of the public interest.

The Canadian Public Relations Society, as a distinct Canadian association, seeks:

- to group all public relations practitioners in Canada and to foster their professional interests
- in cooperation with its regional Member Societies and with like-minded organizations in other countries, to advance the professional stature of public relations
- to regulate its practice for the benefit and protection of the public interest
- to serve the public interest by upholding a standard of proficiency and code of ethics, and by providing ongoing professional development to its members and public relations practitioners across Canada.

We believe that the ethical and strategic practice of public relations and communications management makes a positive contribution to the profession, our employers and to the communities we serve.

Canadian Public Relations Society

New Row

Contact expert @[Full Name](fullname), @[Job Title](job_title) at @[Organization](organization) for media, speaking, professional opportunities and more.

@[Full Name](fullname) at @[Organization](organization) | Contact Form

Expert Inquiry

Open Sans

In 2007, the Canadian Public Relations Society Toronto named Carol as the PR Professional of the Year in recognition of her many contributions to the industry and the organization.

Recipient - CPRS Toronto Public Relations Professional of the Year

Carol Panasiuk is a communications professional who is able to find the creative approach and newsworthy “hook” to deliver results that translate to the customer’s bottom line.

As a Principle of the Communications Department, a consulting firm she co-founded in 2011, Carol offers the senior level strategic sounding board and the full range of communications activities you would expect from an in-house communications department without the overhead and management expense.

Carol has managed communications initiatives for a wide range of corporations. Her role with customers has touched on every aspect of corporate communications, from issues management and crisis communication to marketing communication, stakeholder/community relations and social media campaigns. 

A senior executive with two international public relations consulting firms, Carol has worked with a  variety of clients in a number of industries including: Lever Bros., Hallmark Cards, Ault Foods, The Terry Fox Run, Procter & Gamble, Compaq Canada, Royal Canadian Mint, and Deloitte Consulting.

She has also worked on government relations programs, advocacy advertising, and proactive media relations campaigns to help clients position themselves and their products. Crisis communications, issue management and crisis preparedness planning are also part of her portfolio.

In 2007 CPRS named her PR Professional of the Year in recognition of her many contributions to the industry and the organization. In 2012, CPRS recognized her with a life membership and made her a Fellow of the Society.


Media Training

Marketing and Communications Strategies

Reputation Management

Crisis Communications

Effective Business Writing

Carol Panasiuk - Blog

The Business Writing Workshop is designed to improve your team’s level of professionalism and the consistency of their business communications. The seminars are hands-on and dedicated to enhancing the participants’ confidence and competency as business writers and communicators.

Business Writing Best Practices

This presentation discusses how to be more creative everyday and describes the top ten things you can do to generate more ideas to solve communications problems. It includes a description of how to conduct productive brainstorming sessions.

Select Inquiry Type