The Canadian Public Relations Society (CPRS) is an organization of men and women who practice public relations in Canada and abroad. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.

CPRS was founded in 1948 from two original groups - the first in Montreal and the second in Toronto. In 1953, these became associated as the Canadian Public Relations Society, and, in 1957, the organization was incorporated as a national society.

Today, CPRS is a federation of 14 Member Societies based in major cities or organized province-wide. All Member Societies adhere to the constitution of the National and Member Society.

In cooperation with its regional Member Societies and with like-minded organizations in other countries, CPRS works to advance the professional stature of public relations and regulates its practice for the benefit and protection of the public interest.

The Canadian Public Relations Society, as a distinct Canadian association, seeks:

- to group all public relations practitioners in Canada and to foster their professional interests
- in cooperation with its regional Member Societies and with like-minded organizations in other countries, to advance the professional stature of public relations
- to regulate its practice for the benefit and protection of the public interest
- to serve the public interest by upholding a standard of proficiency and code of ethics, and by providing ongoing professional development to its members and public relations practitioners across Canada.

We believe that the ethical and strategic practice of public relations and communications management makes a positive contribution to the profession, our employers and to the communities we serve.

Canadian Public Relations Society

New Row

Contact expert @[Full Name](fullname), @[Job Title](job_title) at @[Organization](organization) for media, speaking, professional opportunities and more.

@[Full Name](fullname) at @[Organization](organization) | Contact Form

Expert Inquiry

Open Sans

Activities and Societies: President of the Students' Association in 1981-82. Student of the Year in 1982.

International Association of Business Communicators

International Association for Public Participation

If you're looking for a book on design techniques to make your slides look pretty, you should probably keep looking. This book is not for you. However, if you're looking for a way to generate better outcomes from your presentations because you have a burning desire to learn how to communicate more effectively, this book is exactly what you've been seeking. "An excellent book on communications that covers a wide range of communication topics. What sets this book apart is that it is founded on solid academic research. It is also clearly written and presented, making it a great book for students and practitioners alike."--David Straker, Changing Minds"While reading the book, I was riveted by the content. Eric provides straight-forward advice to presenting ideas effectively. This book is well worth reading."--Glenn Ives, Chair, Deloitte & Touche LLPIf you're a decision-maker looking for a time-saving platform on which to make effective decisions, every person who presents to you should be required to read this book and implement its recommendations before delivering any presentation to your group."Although 'Death By PowerPoint' wasn't written with sales people in mind, anyone who sells a product or service could benefit from the advice offered in this practical book."-- Kelley Robertson, Fearless SellingIf you're a sales executive looking to enhance results from the sales presentations delivered by your team, you need to purchase copies of this book before your competitors do. Likewise, if delivering slide-driven presentations gives you comfort as a salesperson, please feel free to continue. But you should also pray that your competitors haven't read this book.5 Steps to Conquer 'Death by PowerPoint' was written to change two behaviours. First, it encourages presenters to stop using PowerPoint (or Keynote or Prezi or SlideRocket, or any other slideware program) to develop the content of their presentations.Make no mistake. Using any slideware program to develop content compromises presentation success--regardless of whether you're presenting in a boardroom, conference hall, meeting room or classroom. "The strong research base that underpins this book provides reassurance that the recommended techniques have been tested and actually do work in a variety of contexts. Eric Bergman's techniques are a window to the future of this important human activity."--John Sweller, Ph.D., Emeritus Professor of Education, University of New South WalesThe second behaviour the book seeks to change is with audiences. 5 Steps to Conquer 'Death by PowerPoint' introduces the audience manifesto, which is designed to empower audiences everywhere to say: "Please! Enough is enough! We've had our fill of boring, mind-numbing, slide-driven presentations. "There is life after PowerPoint, and we want to live it.""One thing I particularly liked about the book was Bergman's assertion that audiences should take some responsibility in this epidemic by demanding better presentations. To this end, he includes an 'Audience Manifesto' in the final chapter with recommendations on how to communicate it and a downloadable poster at FiveStepsToConquer.com/manifesto.html."-- Kathy Reiffenstein, Professionally Speaking"5 Steps to Conquer 'Death by PowerPoint' tackles our obsession with popular slideware programs head on while providing an easy-to-follow framework for presentations that inform and influence."--Judy Snow, Professional Communicator

Five Steps to Conquer 'Death by PowerPoint'

"At Ease With the Media" is designed to help an organization's spokespeople manage exchanges with journalists to win-win outcomes. The book begins by explaining that excellence in media relations is based on balance. On one side, the spokesperson wants to help journalists get their stories by answering questions in clear, concise terms. On the other, the spokesperson wants to achieve a strategic gain-by using the exchange to influence the attitudes, opinions and behaviour of specifically-identifiable audiences important to the organization's success. Along the way, spokespeople want to protect themselves and their organization at all times. From there, the book provides insight into: - Understanding the media. - Working with reporters. - Answering questions effectively. - Preparing themselves and their messages. - Four important priorities. - Negotiating interviews effectively. - Applying specific strategies for success. During the past 20 years, "At Ease With the Media" has provided thousands of spokespeople from five continents with the skills and tools to manage exchanges with journalists to win-win outcomes, while protecting themselves and their organization at all times. Eric Bergman, BPA, ABC, APR, MC, FCPRS Eric Bergman is the world's most experienced and credentialed media training professional. He conducted his first media relations campaign, and coached his first spokespeople, during the summer of 1981, when he promoted two student theatre productions, "Pal Joey" and "A Funny Thing Happened on the Way to the Forum." "I gave very similar advice then to what I would give today," he says. "Relax, let the interviewer guide the process, tell the story, and make sure people know when the plays are running and how they can purchase tickets." Eric formally started his public relations career a year later as a government public affairs officer. During his 30-plus-year career, he has worked in virtually every aspect of public relations and corporate co

At Ease With the Media: A program to help spokespeople communicate when it counts

The Presenter's Toolbox: Time-saving tools to build better presentations

Media Training With Excellence: A Balanced Approach

Eric Bergman is Canada’s most experienced and credentialed media training consultant. He is passionate about helping his clients communicate effectively. 

Eric prepared his first spokespeople during the summer of 1981. He conducted a media relations campaign to support two student theatre productions, Pal Joey and A Funny Thing Happened on the Way to the Forum. After arranging a series of interviews with journalists, he provided cast and crew with coaching. 

Media training and issues management have been Eric's core business for more than 25 years. His media training approach, based on demonstrating transparency and building trust, has helped thousands of spokespeople from six continents manage exchanges with journalists to the best possible outcomes. 

On the presentation skills side, Eric wrote his first speech for a senior executive during the summer of 1982, shortly after starting his career as a communications professional. For more than 35 years, he has helped his clients shape their stories—from sales presentations that generate results to tricky issues that require a deft touch—and coached them to tell those stories clearly, concisely and effectively. 

When the potential rewards are high or the chips are down, contact Eric. He would love to help you communicate when it counts.

Public Speaking

Crisis Communication

Media Training

Managing Polarization

Working With Reporters

Presentation Skills Training

Crisis and Issues Management

Crisis Communication and Issues Management

English

Present With Ease

Company Profile

On Point | A failure to communicate

On Point: A Failture to Communicate

Consultant

Anything that takes attention away from a speaker during a presentation is a distraction, as this demonstration with a blank screen proves. For more insight, go to PresentWithEase.com.

Any Distraction Takes Away From Presentation Success

Presentation Skills Overview

Presenting With Ease is a presentation skills program that has helped thousands develop and deliver persuasive presentations.  For more info, go to www.PresentWithEase.com.

Presenting With Ease

Outlines the importance of fundamental principles of effective presentations. This is the introduction to Eric Bergman's full conference presentation. For more information, visit www.presentwithease.com.

Select Inquiry Type