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Created by CASE to “recognize presenters who are in the top echelon of all CASE faculty in the areas of subject matter knowledge, presentation skills and ability to respond to questions from the audience.”

CASE "Stellar Speaker" Designation

Responsible for the overall management of Senior Vice Provost for Academic Affairs (SVPAA) and select Provost’s Office Web sites. Responsibilities includes preparing strategic and operational plans, prioritizing and managing projects, supervision of the SVPAA Web Team, analyzing user feedback, and evaluating the effectiveness of sites based on departmental objectives

Director of Web Services - University at Buffalo

Board of Directors - Higher Education Web Professionals

Conference chair for the 2013 Higher Education Web Professional Association Annual Conference. The conference was held in Buffalo New York with 750 attendees from 8 countries.  Keynote speakers included Steve Wozniak and Scott Stratten

Conference Chair - 2013 Higher Education Web Professionals Association Annual Conference

HighEdWeb

Noel-Levitz

University at Buffalo

Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.

Mark has worked at the University at Buffalo for 33 years. He has been a full time web professional for the past 22 years, currently serving as the campus Web Accessibility Officer. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.

Mark has been providing consulting services on all things web for 25 years to a wide variety of clients, primarily in higher education. He assists organizations in developing strategies that leverage the full potential of emerging web technologies. He is also the driving force behind the uwebd social network, a social network created for higher education web professionals to connect and collaborate; as well as strengthen relationships with peers across the globe.


Specialties: higher education web management, social media, web standards, usability, accessibility, user centered design, emerging technologies

Web Accessibility

Usability

Web Design

Accessibility

Mobile Technology

Educational Technology

Web Usability

Future

Technology

Higher Education

Mark Greenfield - Higher Education Web Consulting

Higher Education Gets Flattened - UB Tech Conference 2013

In the drive to attract students MBA schools are adding industry-specific streams to set themselves apart

The Diversification of B-Schools

With MBA degrees becoming commoditized, Business schools are under pressure to showcase faculty with specialized expertise most relevant to the grow sectors of the economy. We weigh in on the latest trends shaping how business schools are marketing their expert faculty to attract students.

It's the End of the Web as We Know It

The Great Unbundling

Higher Education Gets Flattened

Why the Web Matters (More Than You Think)

Best Practices in Web Evaluation

Engaging the Millennials: Social Media in Higher Education

How a Social Intranet Can Save Higher Education

Social Media and Student Success

Managing the Convergence of Web Content, Social Media and Mobile Devices

Going Mobile: An Introduction to the Mobile Web

 It’s the End of the Web as We Know It (and I feel fine!)

Higher Education is getting flattened. "Flattened” comes from Tom Friedman’s book The World is Flat and is defined as, “when the impact of the Internet and globalization render an industry unrecognizable, and in many cases, obsolete.” Globalization 3.0, the arrival of the technically adept Millennial Generation, and the ongoing Communications Revolution has created a perfect storm that will forever change the college campus.

Examines the future direction of the web, the implications for higher education, and the new opportunities for communicating and providing services to all constituents.

It’s the End of the Web as We Know It (And I Feel Fine!)

Provides an in-depth look at how higher educational institutions can leverage the full power and potential of social media

Join the Conversation: Social Media in Higher Education 

Introduces the principles of Stephen Covey’s 7 habits and provides real-world examples of how they can improve the effectiveness of Web teams at both the personal and organizational levels.

The Seven Habits of Highly Effective Web Teams 

Web Accessibility Officer - University at Buffalo

Mark Greenfield, Web Accessibility Officer at the University at Buffalo, speaks to how the Americans with Disabilities Act (ADA) has evolved over the last 30 years and how it applies to website accessibility and design.

Learn more about Mark Greenfield's expertise and media appearances here:  https://expertfile.com/experts/mark.greenfield

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