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Best Publication Award, Association of Information Systems

Runner-Up, Information Systems Research Best Published Paper Award

Microsoft Prize, International Network of Social Networks Analysis Sunbelt Conference

Steven Schrader Best Paper Finalist, Academy of Management Conference

Nominated for Outstanding Dissertation Award, University of Texas

Member : Association of Information Systems, INFORMS

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

People Do Not Know What They Want Until You Show it to Them. But When?

Understanding Content Contribution Behavior in a Geosegmented Mobile Virtual Community: The Context of Waze

No Pain, No Gain: Examining the Digital Resilience of the Fitness Sector During the COVID-19 Pandemic

Calculative Trust and Interfirm Contracts

Anjana Susarla earned an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, Chennai; a graduate degree in Business Administration from the Indian Institute of Management, Calcutta; and Ph.D. in Information Systems from the University of Texas at Austin. Her research interests include the economics of information systems, social media analytics and the economics of artificial intelligence. Her work has appeared in several academic journals and peer-reviewed conferences such as Academy of Management Conference, Conference on Knowledge Discovery and Data Mining, Conference on Neural Information Processing Systems (Neurips), Information Systems Research, International Conference in Information Systems, International Conference on Learning Representations (ICLR), Journal of Management Information Systems, Management Science and MIS Quarterly. She has served on and serves on the editorial boards of Information Systems Research and MIS Quarterly. 

Anjana Susarla has received several awards for her research. She been a recipient of the William S. Livingston Award for Outstanding Graduate Students at the University of Texas, a Steven Schrader Best Paper Finalist at the Academy of Management, the Association of Information Systems Best Publication Award, a Runner-Up for Information Systems Research Best Published Paper Award and the Microsoft Prize by the International Network of Social Networks Analysis Sunbelt Conference. She has worked in consulting and led experiential projects with several companies. Her research has received grants and funding from several institutions including the National Library of Medicine.

Responsible Artificial Intelligence (AI)

Digital Transformation

Social Media Analytics

Machine Learning

Causal Inference

The Conversation Profile

Michigan State University Profile

Google Scholar Profile

Big tech has a vaccine misinformation problem – here's what a social media expert recommends

How I Know Facebook Can’t Fix the Problems It Profits From

Anyone with an iPhone can now make deepfakes. We aren’t ready for what happens next.

'It's a Worry That Big Tech Companies Have So Much Power Over the Information We Consume' - Analyst

GameStop Has to Go Down But the Implications Are Strange

12 Best Autonomous Vehicle Stocks to Buy for 2021

under-new-ownership-whats-next-for-twitter-and-the-social-media-landscape

Omura-Saxena Professor in Responsible AI

He said he'd do it - and he did.

Billionaire, innovator and always the controversial CEO, Elon Musk scratched together over 40 billion dollars and has taken the reigns of social media giant Twitter.

But now that thew deed is done - a lot of people have some concerns about Musk's intentions for the platform and its hundreds of thousands of users.

Will there be an edit button? 
Will there finally be an end to 'bots'?
And what about moderation and free speech?

These are all valid and important questions to ask, and that's why Michigan State University's Anjana Susarla penned a recent piece in The Conversation to tackle those topics.

 What lies ahead for Twitter will have people talking and reporters covering for the days and weeks to come.  And if you're a journalist looking for insight and expert opinion - then let us help with your stories.

Anjana Susarla is the Omura Saxena Professor of Responsible AI at Michigan State University. She's available to speak with media, simply click on her icon now to arrange an interview today.



Under new ownership - what's next for Twitter and the social media landscape

experts-in-the-media-msus-was-featured-in-the-conversation-talking-about-big-tech-and-vaccine-misinformation

As America begins to stare down a fourth wave of COVID 19 – vaccine awareness and the debate about to get immunized or not is still a hot topic. And unfortunately, the level of misinformation being spread on social media is rampant.
Recently, MSU’s Anjana Susarla the Omura Saxena Professor of Responsible AI was featured in The Conversation in a piece titled ‘Big tech has a vaccine misinformation problem – here’s what a social media expert recommends’ .  It’s a very compelling read and must have information for anyone looking at the threat of fake news and how quickly it can spread. As well, the article also highlights tactics n blocking sites and mitigating the spread of misinformation.

And if you are a journalist looking to know more about how big tech needs to keep up the fight against fake news – then let us help.

Anjana Susarla is the Omura Saxena Professor of Responsible AI at Michigan State University. She's available to speak with media, simply click on her icon now to arrange an interview today.



Experts in the media – MSU’s was featured in ‘The Conversation’ talking about big tech and vaccine misinformation

A popular image that went viral asks managers what inspired their digital transformation. Was it 1) Their CEO 2) Their CTO or 3) Covid-19? Satya Nadella, CEO of Microsoft, described Covid19 as an event where “we saw 2 years of digital transformation in 2 months.” This presentation will outline steps organizations can take to manage digital disruption. 

Recorded August 11, 2020 as part of the Broad College of Business Executive Development Program's "Managing Through Crisis" Summer Series.

Presented by Dr. Anjana Susarla and moderated by Marcie Stowell.

Who Will Build Tomorrow's Business? Spartans Will.
#BroadMatters

Digital Disruption From COVID-19 - Executive Development Programs

Social Network Analytics; Anjana Susarla, Michigan State University

Anjana Susarla presents her paper on "Go to You Tube and Call Me in the Morning: Use of Social Media for Chronic Conditions" (with Xiao Liu, Bin Zhang and Rema Padman) in the Virtual Digital Economy Seminar.
#VIDEseminar
https://www.digitalecon.org/seminar

Anjana Susarla - Go to You Tube and Call Me in the Morning: Social Media for Chronic Conditions

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