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For the Executive MBA Program - Board College of Business, MSU

Instructor Excellence Award

MBA Teaching Award

American Marketing Association, Temple University

Professor of the Year

Marketing Department, Fox School of Business - Temple University

Teaching Award

Michigan State University - Broad College of Business.
Three time awardee: 2024, 2021, 2019

Executive MBA Faculty of Excellence Award

Strategies of the extended self: the role of possessions in transgenders’ conflicted selves

When bad gets worse: The amplifying effect of materialism on traumatic stress following terrorist attacks

Organizational Innovativeness: Construct Development and Cross‐Cultural Validation

Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it.  The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Routledge Companion to Identity and Consumption (Routledge Companions in Business, Management and Accounting)

Dr. Ayalla Ruvio is an applied consumer behavior researcher who explores the psychology of consumers’ shopping behaviors. She focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management, Journal of Business Research, and Leadership Quarterly. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the book "Identity and Consumption". Her research has featured in numerous media outlets all over the world, including the CNN, TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.

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