PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

Through its multi-channel content distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world.

Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region.

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PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

VP Global Reporting – PR Newswire

As the Vice President, Global Reporting for PR Newswire, Rod works with UX designers, developers, product managers and others to create online products & services for PR Newswire customers.

Digital Marketing

Online Pr Communications

Social & Digital Media

User Experience

Search Engine Optimization Strategies

Search Engine Trends

Web Strategy

Web Analytics

Company Website

Blog

Great content written with a specific audience in mind is good SEO and will increase your chances of being found. In this presentation, Rod will outline seven easy-to-follow steps to improve your press release optimization and increase the chances of your message hitting the jackpot.

Press Release Optimization in 7 Easy Steps

Everything is a story. Stories are how we make sense of the world around us, how we communicate, how we reach out and touch others. Press releases, videos, podcasts, blog posts, tweets… They’re all forms of story telling. Well told, genuine, audience-focused stories may be more important than ever. So what makes a good story? Join Rod as he explains how to improve the stories we write, improve engagement and optimize for higher search ranking.

Storytelling Rules & Writing Better Press Releases

Vice President, Global Reporting

Google's recent Panda algorithm update has created controversy by having both positive and negative effects for almost all websites. WebProNews anchor Abby Johnson spoke with Rod Nicolson, VP User Experience Design & Workflow, PR Newswire about Google's latest algorithm update.

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