PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

Through its multi-channel content distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

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Unlocking Social Media for PR

Sarah Skerik is Vice President, Social Media, for PR Newswire. Her responsibilities include product development, managing PR Newswire’s social media programs and blogging for the Beyond PR blog, where she writes about digital PR, social media and SEO.

In previous roles with the company, she has managed the core wire service, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products.

Sarah is a frequent and well received speaker on the subjects of social media, search engine optimization and PR measurement.

A graduate of Miami University in Oxford OH, Sarah also earned an MBA from Notre Dame.

Unlocking Social Media for PR.pdf

Digital Marketing

Online Pr

Seo Strategies

Strategic Communications

Media Relations

Social Media Marketing

Social Media Strategies

Blogging

Content Marketing

Company Website

Blog

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KEYNOTE INTRODUCTORY ADDRESS

Today public relations can be affected not only by the people you know, but also by the intelligence of search engines and social media. In order for PR professionals to be successful, they need to think as writers, marketers, SEO experts and business development strategists. This webinar with data provided by PR Newswire will teach you how to engineer effective press releases that help your company, product and services to get found.

In this rapidly evolving, socially-connected era, communications professionals must act with greater agility  to target their messages to the right people and utilize insights gleaned from audience conversations to fine-tune their messages. How can you efficiently spot and monitor industry trends to drive sensible social media action? Learn how to manage these intersecting processes in a way that delivers greater brand awareness, higher audience engagement and enhanced business success.

The world is awash in press releases announcing new products and services, financial results, new hires, events and more. Sad fact: With so many press releases issued daily, most will generate little, if any, media attention, few clicks and scant visibility for the company. How can you make your press release stand out and attract maximum attention in the Digital Era? Sarah will outline the latest advice for generating maximum publicity via social media after you issue your press release.

From its humble days of plain text, through its transformation with multimedia, to today's social media power tool, the press release is now wearing more hats than ever. It has changed in format and structure, its uses and intended audiences, and is now shared across all channels. Sarah Skerik will take you through the anatomy of a press release and share best practice tips you can take back to the office to immediately up the ante on your next press release.

Rethinking the traditional news release

Vice President, Social Media

How have press releases survived the advent of new technology and social media? Sarah Skerik of PR Newswire discusses the value of press releases in the era of Facebook and Twitter. Sarah evaluates innovative strategies for using press releases to attract readership and web traffic.

Sarah Skerik of PR Newswire at IMS 2011

Sarah Skerik, Vice President, Social Media at PR Newswire discusses the evolving role of public relations, the use of social media, the strategic alliance between PR Newswire and Ektron. More information on theListening Dashboard and PR Newswire Sync can be found at www.ektron.com Recorded at Synergy 2011, Ektron's worldwide customer and partner conference.

Sarah Skerik of PR Newswire on Social Media

Sarah Skerik of PR Newswire offers some thoughts on how using visuals in press release and other publicicty materials can improve message retention with your audiences and increase media exposure, as well.

Making public relations messages stickier and more memorable

Victoria Harres and Sarah Skerik of PR Newswire discuss scaling a brand's Twitter presence at the Web 2.0 Expo in San Francisco. Read more from Vicky here: budurl.com

Scaling a Brand Presence on Twitter

Marc Newman of MultiVu is interviewed by Sarah Skerik of PR Newswire on how to create effective videos to use in marketing and PR campaigns. In this discussion Marc offers ideas on what sort of stories translate well to video, and gives some additional tips that can make video productions even more successful.

Tips to make your video production successful

Tips on how to use video to create visibility for your message in search engines and social networks. Delivered by Sarah Skerik, vice president of social media for PR Newswire. Read more about incorporating video into social media, content marketing and public relations programs (and find some tips and best practices): blog.prnewswire.com

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