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Through its multi-channel content distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

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PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

Manager, Blogger Relations – PR Newswire

Thomas Hynes is PR Newswire's Manager of Blogger Relations. He has launched PR Newswire for bloggers, a site dedicated to connecting PR Newswire's content and services to the blogosphere. He also manages PR Newswire's Tumblr presence and helps to manage their Twitter presence.

The panel he co-wrote, "Vetting in the Age of Social Media", was presented during the 2012 SXSW interactive conference. Over the course of the last year, Thomas has hosted webinars on behalf of PR Newswire. He has also identified and reviewed the top bloggers across nearly a dozen industries.

Thomas lives in New York City and maintains his own blog about biking in New York City.

New Media Strategies

Blogging & Blogger Relations

Corporate Social Media

Strategic Brand Positioning

Social Media Strategies

Content Development & Management

Pr Communication Strategies

Brand Development

Company Website

PR Newswire Blog

Personal Blog

PR Newswire for Bloggers

Inside PRN: Meet Blogger Relations Manager Thomas Hynes

Brand Engagement in Social Media

How to write a blog post people will read

Cutting-Edge Digital Tactics and Tools for Your PR Arsenal

Traditional Media vs. New Media: It's Just Media

Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

The Eyes Have It: The Benefits of Visual Storytelling

Keeping consumers engaged is in every brand’s interest. It’s great to sell something to someone once, but to build a trusted and reciprocal relationship can pay way more dividends. Thomas Hynes, PR Newswire’s manager of blogger relations, provides feedback from top brands utilizing social media to engage with their audiences. Thomas will outline how companies (big or small) can effectively engage their audiences using a variety of social media tools.

In this discussion, digital PR expert Thomas Hynes gives you the lowdown on the latest hot platforms and strategies in digital communications. Learn how channels such as Instagram and Tumblr can be used to engage customers, raise brand awareness and build community. This fast-paced session will help you integrate the most innovative platforms into your PR arsenal so you can ensure you are ahead of the digital curve.

These days, people get tripped up over the line between traditional media and new media. In actuality, there is no traditional media or new media; there is just media. And, as always, the goal is the same: to communicate with these audiences effectively. The key to achieving this goal is finding those influencers who speak to your brand and facilitating a two-way conversation with them. Thomas will outline how to build relationships with key influencers and provide tips for social media writing.

Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies have pioneered this uncharted territory with much success, as well as a few lessons learned along the way. Thomas will outline how marketing leaders have utilized active listening techniques and brand-generated multimedia content to connect.

Manager, Blogger Relations

Tom Miale (@tmiale) and Tom Hynes (@ThomasHynes) Recap their first day at SXSWi

TnT SXSW Day One Recap

SXSW 2012 Day 1 TnT Recap

Recently, Tom Miale took to the stage at the Business Development Institute conference. Here he sits down with Tom Hynes to discuss the social consumer, the benefits of multimedia elements with press releases and more.

Tom and Tom Discuss the Social Consumer

Tom Miale (@tmiale) and Tom Hynes (@ThomasHynes) Recap their third day at SXSWi

TnT SXSW Day Three Recap

Tom Miale (@tmiale) and Tom Hynes (@ThomasHynes) Recap their second day at SXSWi

SXSW 2012 Day 2 TnT Recap

Tom Miale (@tmiale) and Tom Hynes (@ThomasHynes) Recap their fourth day at SXSWi.

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