PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.

Through its multi-channel content distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world.

Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region.

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PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.

Director, Audience Development – PR Newswire

A whole new way of doing business is emerging and now is the time to rethink your corporate social responsibility programs and take action through real community engagement. Introducing Business4Better (B4B)—the event, the community, the movement—that will bring together businesses and nonprofits to accelerate community engagement and create meaningful partnerships that benefit both businesses and communities.

Social Media Volunteer Coordinator – Business4Better

Social Media Club of Dallas was founded in 2009 and is Dallas’ premiere organization for digital marketing. Social Media Club’s primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Our club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

Vice President, Communications – Social Media Club Dallas

As Director, Audience Development, Vicky leads PR Newswire's Audience Development team which focuses on increasing the use of PR Newswire’s customers' content among all audiences that report on news, from traditional media to bloggers. Vicky’s team is also responsible for increasing the use of PR Newswire’s industry-leading distribution networks and platforms such as PR Newswire for Journalists and ProfNet.

Vicky is the voice behind the PR Newswire brand on Twitter, and the author of, "Straight Tweet: Giving Voice to a Brand,"  a very well received white paper from PR Newswire, as well as many articles and guest blog posts. Her authentic representation of the PR Newswire brand on Twitter was recognized in O’Reilly Media’s The Twitter Book, by Tim O’Reilly and Sarah Milstein.

At the forefront of undertaking social media initiatives to promote community building, brand awareness and brand messaging, Victoria regularly speaks at conferences and business events about social media for business.

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Why People Twitter - in one word

Mastering the Art of Writing a Good Tweet to Promote Your News

Who Do You Trust: Journalists, Bloggers, Social Media?

KEYNOTE SPEECH – Considerations for Social Media Policy: A Marketer's Purview

You’ve Successfully Attracted a Twitter Following; Now What?

KEYNOTE INTRODUCTORY ADDRESS & PANEL MODERATOR

Twitter, Social Media and PR: Stats & Tactics

Using Twitter for Media Relations

How to Build a Team Microblogging Strategy

Listen Up! Turning Conversations into Business Opportunities

Social Media Strategy: Have a Plan, Stay Focused

How Social Media Can Help PR Professionals Engage Their Audience

You set up your brand Twitter account. Clients have found you and are using that channel to communicate with you. They ask about products. They ask for help. They expect you to continue to offer interesting tweets day after day. They want to have human conversations with your brand! Victoria will discuss the hats the brand twitterer often is required to wear (customer service, sales, marketing, PR, helpdesk), and the strategies a growing Twitter account needs to consider.

The requirements of keeping your brand’s Twitter content fresh while dealing with customer service and sales leads can quickly become too much for one person with a day job. But how do you effectively share the responsibilities–while maintaining a strong personal voice? This workshop will cover all the elements of building your team microblogging strategy. Find out how to create a content strategy and establish the right balance of marketing, messaging and engagement.

An organization’s online voice is what people “hear” from a brand through blogging, tweeting and community conversations. It’s what people engage with. It can give a brand a human connection to its audience. Or, if inappropriately done, it can confuse, or worse — irritate the  audience. Victoria will outline 5 Keys to Developing Online Media: Authenticity, Humanity, Reflection of Culture, Credibility, and Consistency.

5 Keys to Developing Your Organization’s Online Voice

Director, Audience Development

Victoria Harres PRNewswire

Join Victoria Harres, PRNewswire at CrushIQ Napa!

Victoria Harres, PRNewswire - Come to CrushIQ Napa!

FlipReport l NewJerseyNewsroom.com Pattie Simone interviews Victoria Harres, the Director of Audience Development of PR Newswire at TWTRCON in NYC. Victoria details how Twitter enables her & her team to be easily accessible for their clients. She also comments on the different branding opportunities and responsibilities that come from using Twitter. PR Newswire, a news and information distribution services for professional communicators, has several different Twitter usernames to promote or assist with different PR Newswire topics & discussions. For more information about PR Newswire, please visit www.prnewswire.com Produced by WomenCentric.net For more information about pre-roll business advertising, email us at advertise@womencentric.net

FlipReport l Victoria Harres of PR Newswire l TWTRCON

Although some people are saying that social media outlets, such Twitter, have killed press releases, Victoria Harres Akers of PR Newswire believes just the opposite. As she explains to WebProNews, social media has actually enhanced press releases and all other aspects of public relations.

How Twitter Amplifies PR Efforts

Pattie Simone, Viral Activist & Founder of WomenCentric.net, interviews Victoria Harres, Director of Audience Development at PRNewswire. The interview took place at The Realtime Report's #RLTM NY'11 conference. RLTM NY'11, " a full-day immersion in the mobile, social and realtime web," was held at BB King's in NYC. Per Victoria, companies can successfully use social media by listening and reacting in real time. She also underscores the need for businesses to realize the value of using social media to reach new prospects & to maintain relationships with core influencers. Visit PRNewswire at www.prnewswire.com For more information about The Realtime Report, check out therealtimereport.com For other event news at BB King's, visit: www.bbkingblues.com Produced by WomenCentric.net Advertise your business here or on other videos produced by WomenCentric.net. For more information, call 845.362-7880 or email Advertise@WomenCentric.net

FlipReport | Secrets to Social Media Success | PRNewswire

Victoria Harres and Sarah Skerik of PR Newswire discuss scaling a brand's Twitter presence at the Web 2.0 Expo in San Francisco. Read more from Vicky here: budurl.com

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