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Principal Fellow of the Higher Education Academy

American Psychological Association (APA), International Member

Society for Consumer Psychology, Member

To see is to hold: Using food surface textures to communicate product healthiness

Complementing retrofit with engagement: exploring energy consumption with social housing tenants

The history of consumer psychology

Perception and consumption: Touch, multisensory integration and congruency

Routledge International Handbook of Consumer Psychology

Cathrine Jansson-Boyd is Reader in Consumer Psychology in the Department of Psychology at Anglia Ruskin University. Her research interests include: the role of touch in product evaluation, consumer decision-making, sustainably linked consumption, and aesthetic appreciation during the buying process. She has published many research articles and is the author multiple books, including Consumer Psychology and Consumption Matters.
 
Cathrine has media experience commentating on issues such as buyer behaviour (e.g. during the lockdown), how to encourage people to consume less, and making purchases with sustainability in mind. She has worked on projects with organisations such as Unilever, Suffolk County Council, Skanska, Cambridgeshire County Council, and Disney. She is a member of the Society of Consumer Psychology and has previously worked at London Metropolitan University, London School of Economics, and Birkbeck.

Consumer Psychology

Product Touch and Image

Sustainable Buying

Consumer Choices

Buying Behaviour

Packaging

Shopping

Google Scholar Profile

ResearchGate Profile

You Are Your Safest Sex Partner: Sex And Coronavirus

Germans aren’t shopping despite stores being open — experts explain why

Coronavirus: What’s behind the great toilet roll grab?

Recycling in Wales: Reduction in black bin bag waste

The Distracted Boyfriend Who Took Over the Internet Is Deemed Sexist in Sweden

Reader in Consumer Psychology

https://www.epica-awards.com/epica-creative-circles - Looking back to the 2018-edition of the Epica Creative Circles in Amsterdam on 15 November 2018. The 2018 Epica Awards Creative Circles focused on the theme: "Will Responsibility Kill Creativity?"

The Epica Creative Circles 2019 will take place again on Thursday, 21 November, at the historical Royal Tropical Institute in Amsterdam. 

How to flip the age of uncertainty into one of opportunity? 

We live in an unstable era. Whether it’s from economic trends, disruptive new business models, shifting consumer habits, or the tension between creativity and technology, agencies and brands face daunting challenges.
 
During the Epica Creative Circles we will embark on a voyage of dialogue and discovery with innovative brands, young creators, start-ups and today’s creative leaders. Aim is to come up with purpose-driven ideas from young and innovative thinkers that will bring us all forward. 
Participants include the world’s leading creative agencies, brands, media and press, who seek inspiration, best practices from and exchange with their industry peers and thought leaders from beyond the creative industries. For more information, visit: https://www.epica-awards.com/epica-creative-circles

Stay informed about the Epica Awards and the Epica Creative Circles and follow:
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Looking back: Epica Creative Circles 2018 with JANSSON BOYD

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