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Expert Inquiry

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Why We Need a More Equitable Food Marketing Environment

Prevalence of food and beverage brands in “made-for-kids” child-influencer YouTube videos: 2019–2020

Companies are pushing sweetened drinks to children through advertising and misleading labels – and families are buying

Adolescents’ engagement with unhealthy food and beverage brands on social media

A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages

Race, Ethnicity, and Other Factors Predicting U.S. Parents’  Support for Policies to Reduce Food and Beverage Marketing to Children and Adolescents

Frances Fleming-Milici is the director of marketing initiatives for the Rudd Center for Food Policy & Health. 

She joined the Rudd Center’s marketing team in February 2011. Her work focuses on analyzing race/ethnicity differences in rates of exposure to advertising of unhealthy foods and beverages, and assessing the impact of targeted marketing practices on youth attitudes and consumption.

Her current research includes examining food and beverage social media marketing to adolescents and children and determining the effects of parent-targeted food and beverage marketing on the types of foods and beverages parents provide to their young children.

Dr. Fleming-Milici earned her Ph.D. in Mass Communication at the University of Connecticut.

Food marketing and childhood obesity

Food Marketing and Policy

Social Media Marketing

Social Media

Marketing Strategy

Unhealthy Food and Beverages

Youth Food Consumption

Rudd Center Profile

ResearchGate Citations

Rudd Center Food Marketing Resources

Disclosing Product Ingredients on Children’s Drink Packages Helps Correct Misperceptions About Ingredients - UConn Today

Short Videos Countering Misleading Marketing of Children’s Sugary Drinks Reduce Parents’ Intentions to Serve - UConn Today

New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color - UConn Today

New Report Reveals Industry-Led Initiative Fails to Protect Kids from Marketing of Unhealthy Foods and Beverages - UConn Today

Kids are sucking down baby food pouches at record rates. ‘We’re going to pay for it,’ experts say

‘A troubling halo of health’: how Celsius became Red Bull for women

Fast Food Forever: How McHaters Lost the Culture War

Toddler milk is ‘potentially harmful,’ AAP warns as calls mount for stricter regulations

Front-of-Package Disclosures on Children’s Drink Packages Can Improve Purchase Choices, UConn Research Finds

Toddler milks are often not as healthy as they claim

So-called toddler milks are unregulated and unnecessary, a major pediatrician group says

What’s in your food? Find the artificial sweeteners in these sugar-free grocery items.

Has The Food Marketing Industry Contributed To Childhood Obesity?

Kid YouTube stars make sugary junk food look good — to millions of young viewers

Video ‘countermarketing’ can help cut demand for unhealthy food, study finds

The Era of the Celebrity Meal

New study finds fast-food companies spending more on ads, targeting Black and Hispanic youth

Portrait of Frances Fleming-Milici

Frances Fleming-Milici

Director of Marketing Initiatives, Rudd Center for Food Policy and Health

U.S. corporations, through their products and political and business practices, directly impact our nation’s health and racial equity. Many made corporate commitments to advance racial justice in response to the murder of George Floyd in May 2020 and the subsequent public outcry demanding action. Join us to discuss the corporate racial justice pledges made through a health equity lens as we explore:



What corporate racial justice pledges were made? Did corporations implement their pledges? Do these pledges have the potential to advance health equity and racial justice? How do we hold corporations accountable for addressing racial equity?


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This webinar was hosted by the UConn Rudd Center for Food Policy & Health on January 19th, 2023. Panelists included Fran Fleming-Milici from the Rudd Center, Kirsten Leng and Jim Krieger from Healthy Food America, Olivia Knight from As You Sow, and Shanece Veal and Mark Cervero from CommonHealth Action.

Promises kept? Holding corporations accountable for their commitments to racial justice

Promises kept? Holding corporations accountable for their commitments to racial justice - Webinar

Speaker: Jennifer Emond (Dartmouth), Travis Masterson (Penn State), Rachel Cheatham (Tufts), & Frances Fleming-Milici (UConn)



Description: In this panel, we will discuss how the marketing and promotion of foods and drinks shapes dietary preferences and choices. We will discuss the power of paid and user-generated promotional content within social media, including the role of influencers in promoting food and drink choices. We will also discuss how Industry can and cannot respond to changing customer preferences.

Maintaining Health in the Food Environment: How does marketing and promotion influence food choices?

Maintaining Health In the Food Environment: How does marketing and promotion influence food choices?

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