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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness

How consumers react to woke advertising: methodological triangulation based on social media data and self-report data

Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index

Connecting Virtual World Perception to Real World Consumption: Chinese White-Collar Professionals' Interpretation of Product Placement in SNSs

Huan Chen’s research interests include AI and communication, new media and advertising, international and cross-cultural advertising, and social media and health communication. She is an associate professor of advertising in the College of Journalism and Communications.

Artificial Intelligence

International and Intercultural Communication

Digital and Mobile Media Communication

Integrated Communication

Strategic Communication

Communication Strategy

Advertising Campaigns

Health Communication

Advertising Research

Brand Relationships

Audience Research

Social Media

Branding

Artificial Intelligence and Communication

English

Faculty Page

Google Scholar Citations

ResearchGate Citations

Associate Professor | Chair

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